Don Watt, the man who came up with the simplistic black-on-yellow design for No Name products sold at Loblaws stores, has died.
Can't wait to see his casket.
UPDATE: More from Marketing Magazine.
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Don't forget Maxi stores!
The article you posted didn't mention this, but according to the Globe obit he also designed the Canadian flag...
Or his coffin! Casket is one of those trade euphemisms - the undertaker aka mortician aka funeral director trade in this case. Like the real-estate "buying a home". You can buy a house, apartment, barn or condo, but you can't buy a "home".
Actually the difference between a coffin and a casket is more tangible than a "trade euphemism".
The difference is in their shape. One is a rectangular box and the other has six sides.
In the end we are all generic.....
but we're not all yellow and black.