Two French specialty channels coming

Announcements came this week about two new specialty channels that will be launched over the next month.

One is Yoopa, a kids’ channel (ages 2-6) that was approved by the CRTC as “TVA Junior”. Quebecor plans to launch it April 1, and it will have some advertising, though not of the traditional kind, says Richard Therrien.

The other is Zeste, a food channel set to launch March 22 by the company behind Évasion.

Both are digital channels and will launch in both standard and high definition.

UPDATE (Feb. 26): The CRTC has also approved TVA Sports, though it refused to step in and force RDS to give up is exclusivity contract with the Canadiens.

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