The deal, announced at 6pm on the Friday before Christmas, also includes
an unspecified number of all preseason games each season. But Saturday night games, and all playoff games, remain with TVA.
The deal also applies only to “the team’s designated broadcast region”, the same region that the TSN Habs channel is limited to — Atlantic Canada, Quebec and eastern Ontario (going as far west as Belleville and Pembroke, so basically identical to the territory of Rogers Sportsnet East). So if RDS puts these matches on its main channel, that channel would have to be blacked out in the rest of the country. That’s almost certainly going to be the case, because the Canadiens is what RDS is all about. Bell Media spokesperson Renee Rouse confirmed that the network will be blacked out outside its regional market.
It’s unclear at this point how or if people in southern Ontario and west of there will get their Canadiens hockey in French. Rogers owns the rights to out-of-market games, but any French airing of those games on either Rogers or TVA channels would need to be blacked out in eastern Canada. Right now, out-of-market games are only available on the expensive NHL Centre Ice package, and it’s very possible that will continue.
Asked about out-of-market games, Rogers spokesperson Andrea Goldstein tells me that Rogers does indeed own the rights in both languages. But “it’s still early days and we’ll be announcing our programming plans in the coming months.” That sounds promising for the possibility of some non-Centre-Ice option for expat francophone Habs fans or those in places like northeastern Ontario.
When the Rogers deal was announced, we were promised no regionalization or blackouts, but since this is a regional deal, and there will indeed be blackouts, I’m not sure how that’s supposed to make sense, unless Rogers plans to offer out-of-market games on a different channel.
Either way, for the first time in a decade, all Canadiens games won’t be on the same channel in French, and RDS’s Canadiens games won’t be available nationally.
The RDS/Canadiens statement also makes no mention of mobile rights, online streaming, video-on-demand or any other type of rights to those games. Bell Media’s Rouse confirmed that they have not acquired any of these rights. So if you want to get that Tuesday night Canadiens game on your smartphone, you’ll still have to deal with Rogers and Quebecor.
Bell also announced that it has retained the naming rights to the Bell Centre until 2028. Bell owns 18% of the Canadiens, which may or may not have been a significant factor in all of this.
UPDATE (Dec. 27): Martin Leclerc of Radio-Canada says the broadcasting deal is worth $68 million a season, or about $1.1 million a game. He makes the case that neither TVA nor RDS should expect to make their money back.