As the CRTC considers whether it should allow Videotron to launch a second community television channel for Montreal, this one in English, the group that has been pushing for exactly that has called a public meeting to get input from that community.
I spoke with Guy Rodgers, ELAN’s executive director. He told me that the group had “started to think about this in 2010 when the CRTC was revising its community TV policy.” The CRTC suggested they speak with Videotron, which they hadn’t. Rodgers said that, at the time, the cable provider was “totally uninterested in anything to deal with the English community.”
But in the past few years, Rodgers believes the commission has been more concerned with things like official languages equality. This makes sense considering recent decisions. The only two new services to get mandatory carriage were one that offered a French version of an existing English service, and one devoted to representing francophones outside Quebec. Other decisions made during acquisitions, such as Rogers’s acquisition of CJNT and Bell’s acquisition of Astral, also included commitments to support the English minority in Quebec. During these recent proceedings, ELAN and other groups like the Quebec English-language Production Council have been more present.
This year, with Videotron’s licence coming up for renewal, ELAN decided to give another push to the English channel idea. “We thought we had pretty compelling arguments,” he said.
At Videotron, there was a complete turnaround on the issue. A new team, under the direction of Isabelle Dessureault, was “completely receptive to the idea” of producing more for the English community when they met this spring. (Whether that has anything to do with Bell’s proposed English community programming for Montreal is a good question.)
Rodgers said they proposed a separate channel in English, rather than something like having one or two programs on MAtv be in English. After thinking about it for a bit, Videotron’s team came back and said this was a good idea and one they wanted to move on quickly.
The CRTC is still accepting comments on Videotron’s proposed channel until Oct. 7. But ELAN wants to get the community involved from the ground level. The MYtv channel would have 21 hours of original local programming a week, of which 11 hours would be “access” programming coming from the community. ELAN wants to make sure that there’s enough demand for that kind of access programming, and share that with the CRTC.
Rodgers said representatives of MAtv will be present to present the plan and answer questions, and then those present can discuss it.
“We really want community involvement in this process,” he said.
For an idea of what kind of service is being proposed, you can see this promotional video for MAtv’s fall season which was just published:
Picture an English version with many of the same themes: public affairs, local culture, humour, young up-and-coming personalities, lots of talk shows.