Videotron wants to finally create an English version of MAtv.
On Thursday, the CRTC published an application from the cable company to amend its licence to allow for a second community television channel, this one in English, in greater Montreal.
Called MYtv, the English channel would, like the French one, be a linear high-definition channel with 24/7 programming and available for free to all Videotron customers in the greater Montreal area (analog and digital). As a community channel, it would not be permitted to air advertising (except for sponsorship messages), and at least half of its programming must originate from the community (as of September 2014). Videotron said the plan is to produce 21 hours of original programming a week, with a paid staff of 30 and a budget of $6 million a year.
As La Presse notes, the money being spent on MYtv will come out of the money being given to the Canada Media Fund and the Fonds Quebecor every year.
To get an idea of what this channel might broadcast, you can check out MAtv’s schedule.
Under the CRTC’s rules for cable distributors, the larger companies must spend five per cent of their gross revenues on Canadian programming. But they can devote two of those five to a community television channel, which most do. Videotron is seeking to devote an additional two to an English community channel, following a precedent set by Rogers in Ottawa and Moncton. Bell is also asking to fund its proposed English community television service in Montreal the same way.
In other words, this wouldn’t really be new spending by Videotron, nor would it take away from MAtv’s budget. It would simply re-allocate funds that went to Canadian programming to create a new channel that would be exclusive to its customers.
The application takes a bit of a shot at Bell, whose Fibe community channels are only available on demand (emphasis theirs):
Contrairement à la demande effectuée par Bell visant de la programmation communautaire disponible seulement via la vidéo sur demande, la TCLA [télévision communautaire de langue anglaise] est une chaîne linéaire avec un canal dédié en haute définition, en plus d’être disponible sur la vidéo sur demande, conformément à la PR 2010-622 [the CRTC’s community television policy] dans laquelle le Conseil encourage les EDR [entreprises de distribution de radiodiffusion, i.e. cable TV companies] à rendre la programmation de leurs canaux communautaires accessibles sur leur service de vidéo sur demande. Bien entendu, la programmation de la TCLA sera aussi disponible sur Internet via illico web. Vidéotron offrira donc une fenêtre de diffusion optimale à la communauté visée.
In June, two Quebec anglophone community groups, the English-Language Arts Network and the Quebec Community Groups Network, said they would ask the CRTC to require Videotron to launch an English-language community channel as part of its licence renewal (which was supposed to come by Aug. 31, but Videotron’s licence has been extended a year to Aug. 31, 2014, to give the CRTC more time to process it).
Isabelle Dessureault, president of MAtv, posted on Twitter that the plan is to launch the English channel next spring. She will be in charge of both channels, to reduce administrative costs, but each side would have separate creative teams including separate content directors. The English channel would run out of a separate floor in the Montreal TVA building from the French one, with separate editing facilities, but the two would share some technical resources, she said.
Dessureault said there are no plans for English community channels elsewhere in Quebec, because she’s “not sure it would be viable” for smaller communities. But the Montreal channel could be distributed to those areas for the benefit of anglophones there.
The CRTC is accepting comments on this application until Oct. 7. You can file them on CRTC’s website here. Note that all information provided, including contact information, goes on the public record.
UPDATE (Oct. 7): Three Gazette opinion pieces about MYtv by various interest groups: The Quebec Community Groups Network, the English-Language Arts Network, and the Canadian Association of Community Television Users and Stations.