TSN Radio 990 has managed the kind of marketing coup we haven’t seen around these parts in a while. It has convinced Canadiens owner Geoff Molson to offer an audition for general manager of the Montreal Canadiens hockey club to the 990th caller to the radio station as of Monday morning.

Extra staff have been called in to handle the deluge of phone calls, though station management admit they’re not quite sure how long it will take to reach 990 callers.

The winner of the contest will get 15 minutes in a room with Molson to try to convince him that he or she would make the best general manager, conclude the most brilliant trades, pick out the most underrated draft pick and form a squad of players easily capable of winning a Stanley Cup next season.

It’s unclear at this point what the team is getting in return for Molson’s time. A hefty donation to charity is likely involved.