Just For Laughs is expanding its media empire yet again. At noon on Thursday, it launches Just For Laughs Radio, a 24/7 channel on SiriusXM, complemented by a one-hour daily highlights show on the satellite service’s Raw Dog comedy channel.

For details, you can read this story, which appears in Thursday’s Gazette. Their press release is here.

Montreal comedian DeAnne Smith is the voice of the channel, which will be mainly recorded shows presented “jukebox” style, except during the festivals when it will also include some live programming. Since this channel is launching in the middle of JFL 42 in Toronto, that means we’ll see some of that right off the bat, with Raw Dog host Mark Seman doing some shows from Toronto, interviewing the comedians appearing there. The first week will also feature some content from the 2013 Just For Laughs festival in Montreal, namely the Andy Kindler State of the Industry address and the Colin Quinn keynote speech from the ComedyPro conference.

During festivals, like this one, JFL Radio will be continuously simulcast on Raw Dog.

JFL COO Bruce Hills tells me that the plan is to start slow and build up. They’ve never really done anything like this before.

To give you an idea what the channel is like, here’s the schedule for the simulcast that will air on both channels for the remainder of the Toronto festival.

Schedule for Pop up at JFL 42 Toronto: Just for Laughs Radio/Raw Dog simulcast

Thursday September 26th 2013

Noon-3pm – Official channel launch. Mark Seman introduces JFL radio/ JFL42 pop up and interviews comedians live From Pantages Hotel in Toronto including: Andy Kindler, K Trevor Wilson, Sean Patton, Brent Weinbach, Hannibal Burress, Ryan Belleville, Maria Bamford and Daryn Jones

3-4pm – Full Length Concert from JFL Archive: Launch Pad – Featuring Ray Romano, Dave Chappelle, Jeff Foxworthy, & Tim Allen

4-6pm – JFL Jukebox

6-9pm – Replay of Mark Seman’s show from earlier introducing JFL radio/ JFL42 pop up and interviewing comedians live From Toronto 9-10p – Colin Quinn – Keynote Speech From JFL Montreal 2013

10-11pm Full Length Concert from JFL Archive from 2008 featuring Craig Robinson, Dana Gould, Ryan Stiles & Greg Proops and more

11pm-midnight – Andy Kindler – State of the Industry Address from JFL Montreal 2013

Friday September 27th 2013

Midnight-5am – JFL Jukebox

5-8am – Replay of Mark Seman’s show from Thursday introducing JFL radio/ JFL42 pop up and interviewing comedians live From Toronto

8am-noon – JFL Jukebox

Noon-3pm – Mark Seman interviews more comics live from Pantages Hotel in Toronto

3-4pm – Full Length Concert from JFL Archive : Over The Edge – Featuring – Bill Burr, Greg Fitzsimmons & More

4-6pm – JFL Jukebox

6-10pm – Replay of Mark Seman’s earlier show

10-11pm Full Length Concert from JFL Archive from 2009 featuring Alonzo Bodden, Jimmy Carr & more

11pm-midnight – Andy Kindler – State of the Industry Address from JFL Montreal 2013

Saturday September 28th 2013

Midnight-5am – JFL Jukebox

5-8am – Replay of Mark Seman’s show from Friday

8am-noon – JFL Jukebox

Noon-3pm – Mark Seman from backstage at various shows/interviews/mixed with Jukebox

3-4pm – Full Length Concert from JFL Archive: Lewis Black Night of a Million Opinions – featuring Paul F Tompkins, Kathleen Madigan & more

4-5pm – Andy Kindler – State of the Industry Address from JFL Montreal 2013

5-10pm – Replay of Mark Seman’s show from Friday

10-11pm – Full Length Concert from JFL Archive from 2010 featuring Godfey, Tim Minchin & More

11p-Midnight – Colin Quinn – Keynote Speech From JFL Montreal 2013

Sunday September 29th 2013

Midnight-5am – JFL Jukebox

5-8am – Replay of Mark Seman’s from Saturday

8am-noon – JFL Jukebox

Noon-3pm – Replay of Mark Seman’s show from Thursday

3-4pm – Full Length Concert from JFL Archive from 2009 featuring Whoopi Goldberg, Bob Marley & More

4-5pm – Colin Quinn – Keynote Speech From JFL Montreal 2013

5-6pm – Full Length Concert from JFL Archive from 2009 Show featuring Kevin Hart, Jim Gaffigan & More

6pm – JFL Takeover of Raw Dog is complete