After months of talking about it, Parti Québécois MNA and leadership candidate Pierre Karl Péladeau has put in place the blind trust he has promised to rid him of any conflicts of interest that may come up because of his ownership of Quebecor. And he has appointed Quebec TV star and producer Julie Snyder as its trustee.

“Julie knows the Quebec media industry very well, and we have a great working relationship,” Péladeau explained to the media. “She understands my commitment to keep these assets in Quebec hands and I have no doubt she will be a great manager of my assets.”

Snyder and Péladeau have a history together: He once made a cameo on her game show Le Banquier.

While Snyder has a lot of experience in the media, she’s not a banker. She said she would leave the jobs of managing a large corporation to the people already in place, and she would focus on managing “the media side” including TVA and the Journal de Montréal. And while she will sit on the editorial board of each, she said she has complete confidence in the editorial teams and no one should expect to see major changes now that she’s in charge.

Péladeau is not legally obligated to put his assets in a blind trust unless he becomes a member of cabinet, but he promised to do so anyway if he becomes leader of the opposition.