Numeris has released its quarterly radio ratings report for metered markets including Montreal, and the new data show a surprising change in order for the city’s English-language radio stations, with CBC Radio One climbing above both CHOM and Virgin 95.9 in average minute audience for the first time.
Rather than being a reflection on the Bell-owned music stations (though both are down from their summer numbers), this seems to be a rather stunning jump among CBC’s audience, with its 14.8% market share its highest by far in at least the past decade, and more than double what it was just two years ago.
On the music side, once again The Beat 92.5 leads, growing its gap with its competitors though still well below what it was before the pandemic.
CJAD remains the market leader overall, but had its lowest average-minute audience since Numeris began releasing that statistic publicly in 2015. TSN 690 remains relatively stable, unlike the Canadiens’ season so far this year, and CBC Music once again brings up the rear.