Tag Archives: radio ratings

Radio ratings: The Beat, Virgin, TSN 690 all falter during pandemic

Numeris released its summer 2020 ratings this week, and combined with the ratings from the spring, we see the impact of the COVID-19 pandemic as fewer people tune in.

The Beat 92.5 saw the most noticeable drop in terms of raw audience numbers, going from an average of 10,000 anglophone listeners a minute down to 6,800 and 6,600. But it maintained its second-place rank among English-language stations. Virgin also saw a drop, continuing a long decline that has seen it lose more than half its audience in three years.

Conversely, CHOM managed to grow its audience slightly, which gave it its best audience share in years as its competitors declined. And Énergie 94,3, which has refocused itself on rock music and away from talk, saw a jump in audience that put it ahead of sister station Rouge FM 107,3 for the first time since at least 2011, and claiming the adults 25-54 demographic over Rythme FM (though Rythme has much higher ratings overall).

In Toronto, Corus’s Q107 also had a big jump in ratings, making it the #1 station among adults 25-54, a status it didn’t hesitate to crow about.

So does this mean rock music stations did well during the pandemic?

Well, no. I crunched the numbers for this story for Cartt.ca and it turns out these three stations are the exception. Across Canada, rock and alternative stations were flat, and most lost audience.

Continue reading

Radio ratings: COVID-19 causes sports radio audiences to plummet

I had an idea for a blog post with a cool analysis showing the changes in radio listening because of the COVID-19 pandemic. It would show, through a bunch of number-crunching, that Canadians turned away from music radio stations as they stopped going to work, but kept in touch with news-talk stations.

Unfortunately, the data didn’t have my back here. I compared average minute audience measured by Numeris from this spring (March to May) versus last spring, and looked at the relative change in audience. While some news-talkers did well (98.5 and CJAD in Montreal), others did badly (CBC Radio One here and in some other cities).

There were some undeniable trends, though, and they aren’t terribly surprising:

Sports radio: Without sports, there’s much less interest in hearing it or talking about it. Every sports-talk station in Canada’s five largest markets lost audience, between 50% to 72%. Hardest hit was Montreal’s 91,9 Sports.

All-traffic stations were also hit, but because there are only two of them in Canada and they have very low audience, it’s hard to really quantify that.

Less listening overall: Montreal’s total average-minute audience was 202,600 a year ago, and 167,400 this spring, the lowest level since Numeris began publishing overall AMA numbers in 2015. Across Canada, the same deal, with each of the five major markets losing between 10 and 18% of its average audience.

So with that out of the way, here’s how the ratings break down by city:

Montreal

Total average minute audience, spring 2020 (vs. spring 2019):

  1. 98,5fm: 38,900 (up from 32,000)
  2. Rythme FM; 20,200 (down from 22,000)
  3. ICI Radio-Canada Première: 18,700 (down from 21,800)
  4. CJAD: 14,500 (up from 14,100)
  5. CKOI: 12,300 (down from 19,000)
  6. CHOM 97.7: 12,100 (down from 15,900)
  7. The Beat 92.5: 11,600 (down from 17,200)
  8. Rouge: 11,100 (down from 19,700)
  9. Énergie 94,3: 8,300 (down from 11,700)
  10. Virgin Radio 95.9: 6,700 (down from 9,700)
  11. ICI Musique: 4,100 (down from 5,100)
  12. CBC Radio One: 3,900 (down from 6,100)
  13. CBC Music: 1,400 (down from 1,700)
  14. CHRF AM 980: 1,400 (up from 500)
  15. TSN Radio 690: 1,200 (down from 2,500)
  16. 91,9 Sports: 900 (down from 3,300)
  17. Radio Circulation 730: 100 (down from 300)

Of the 17 measured stations, only three (which I’ve bolded here) saw ratings increases from a year ago. One is CHRF, which has since shut down. The other two are commercial talk stations.

Anglo average minute audience:

  1. CJAD: 13,500
  2. The Beat: 6,800
  3. CHOM: 5,600
  4. CBC Radio One: 3,600
  5. Virgin: 3,100
  6. CBC Music: 1,200
  7. TSN 690: 1,100
  8. 98,5fm: 900
  9. ICI Première: 700
  10. Rythme: 600
  11. Énergie: 600

Things got so bad for TSN Radio it dropped below CBC Music in terms of audience share, both among anglos and overall. Meanwhile, Virgin Radio is still behind CBC Radio One and less than half the audience of The Beat. “Montreal’s #1 Hit Music Station” is going to have to do more than replace its morning team to fix this disparity.

Self-congratulations

Toronto

Biggest gains:

  1. Jazz.FM91: 28%*
  2. Q107: 22%
  3. CHFI: 17%
  4. CBC Radio One: 14%

Biggest losses:

  1. TSN Radio 1050: 67%
  2. Sportsnet 590: 67%
  3. G98.7: 53%*
  4. Virgin Radio: 48%
  5. Jewel 88.5: 48%
  6. Energy 95.3: 43%*
  7. Zoomer AM740: 41%

*Station-specific issues probably had a bigger role in these changes: Internal turmoil at Jazz FM and G98.7, and a format change at Energy (formerly Fresh 95.3).

Calgary

Biggest gains:

  1. CBC Music: 38%
  2. 101.5 Today: 32%
  3. Funny 1060: 25%

Biggest losses:

  1. Sportsnet 960: 50%
  2. 90.3 AMP: 50%
  3. Virgin Radio: 36%

Edmonton

Biggest gains:

  1. 840 CFCW: 39%
  2. CBC Radio One: 10%

Biggest losses:

  1. TSN 1260: 61%
  2. Kiss 91.7: 37%
  3. CISN Country: 35%
  4. 95.7 Cruz FM: 34%
  5. 102.3 Now!: 32%

Vancouver

Biggest gains:

  1. CBC Music: 57%
  2. Peak 102.7: 48%
  3. JRfm: 37%
  4. Global News Radio: 37%
  5. BNN Bloomberg: 33%*

Biggest losses:

  1. Sportsnet 650: 71%
  2. AM730 (Traffic): 70%*
  3. Rock 101: 34%
  4. CBC Radio One: 33%
  5. TSN 1040: 23%

*Stations with very low audience will see exaggerated relative changes.

Radio ratings: Virgin fails to catch up, CJAD in long-term decline

Numeris has released its top-line PPM ratings data for Nov. 25 to Feb. 23.

The numbers for Montreal show little change from the previous quarter, or the past few years, really, with CJAD at the top among anglophones and CHMP-FM 98,5 ahead among francophones.

This lack of change is bad news for Virgin Radio 95.9, which spent a lot of effort promoting its new morning show hosted by Vinny Barrucco and Shannon King. We’re two full quarters into this change and The Beat still has twice the audience of Virgin. The sacking of program director Mark Bergman (who’s now at The Beat) and Freeway and Natasha haven’t moved the overall numbers.

Meanwhile, down the hall at CJAD, the long-term trend continues downward. In 2015, the average minute audience overall (averaged over 24/7) was 15,000. Now it’s around 12,000.

The Beat, CBC, CHOM and TSN 690 have kept about flat over that time, and haven’t shown any major change this winter.

On the francophone side, Rythme FM is continuing to re-establish itself as the dominant music station after facing more competition from Rouge, and 98,5fm is holding off Radio-Canada.

Horn-tooting

Meanwhile, in Toronto, TSN 1050 finally beat Sportsnet’s 590 The Fan with its morning and afternoon shows (among men 25-54 anyway), which Toronto Sports Media notes has a lot to do with how unstable The Fan’s lineup has been.

Fall radio ratings: Could The Beat surpass CJAD?

Numeris released its quarterly ratings report for metered markets on Wednesday, and for Montreal the only surprising thing is how much The Beat continues to dominate over Virgin Radio. With a 21.5% share, it has more than twice the average listeners than Virgin Radio at 9.4%. And not only it it the fourth straight quarter that The Beat has been more than twice Virgin’s share, it’s the third straight where Virgin has fallen behind CHOM for third place among English music stations.

The 21.5% share is The Beat’s highest since it launched in 2011, and less than four points below perennial leader CJAD 800. Could we see a future where The Beat isn’t just the most popular music station and the most popular among that advertiser-friendly 25-54 audience, but among all ages and formats as well?

The book is more bad news for Virgin Radio, which tried to turn things around by letting go of program director Mark Bergman (he’s now at The Beat) and morning hosts Freeway Frank and Natasha Gargiulo and stealing Vinny Barrucco back from The Beat to lead its new morning show. The Beat’s morning show, headed by Vinny’s former co-host Nikki Balch, is still ahead. It’s still early — this is the first full book with Barrucco hosting the morning show with Shannon King — but they have a lot of ground to cover, and Virgin has lost a lot of ground that it has to make up.

TSN 690 is at the bottom of the anglo commercial radio pack, but it had its best share since 2017. CBC Radio One, meanwhile, which had good numbers from 2017 until this spring, has fallen back below 7% in market share.

On the francophone side, the top line hasn’t changed much, except for a rebound for CHMP-FM 98.5 (which always tends to dip in the summer with replacement hosts and less news), and a drop for CKOI 96.9.

Bragging rights

Radio ratings: The Beat still at twice Virgin’s audience

Numeris has released top-line numbers for its summer ratings period, and those figures show The Beat still at twice Virgin’s audience, while CJAD’s audience has continued to slip.

Here’s the market share for Montreal anglophones, ages 12+, for May 27 to Aug. 25, 2019:

  1. CJAD 800: 25.6%
  2. The Beat 92.5: 20.8%
  3. CHOM 97.7: 12.2%
  4. Virgin Radio 95.9: 10.7%
  5. CBC Radio One: 6.8%
  6. TSN Radio 690: 3.4%
  7. CBC Music: 2.4%
  8. Rythme 105,7: 2.4%
  9. 98,5fm: 2.3%

Remaining stations are below 2%.

Virgin has tried turning things around by replacing its morning team of Freeway and Natasha with Cousin Vinny and Shannon King. It’s too early to tell if that had any impact on ratings. But at least Virgin has climbed back above CBC, which it was below during the last ratings book.

Among Montreal francophones (also 12+, May 27 to Aug. 25, 2019):

  1. 98,5fm: 16.3%
  2. Rythme 105,7: 13.8%
  3. ICI Première: 12.0%
  4. 107,3 Rouge: 11.4%
  5. CKOI: 10.2%
  6. CHOM 97.7: 6.1%
  7. Énergie: 5.9%
  8. The Beat 92.5: 5.4%
  9. Virgin Radio 95.9: 4.3%
  10. ICI Musique: 2.6%
  11. 91,9 Sports: 1.7%

Remaining stations are below 1%.

Not much change here, with news-talk station 98,5 ahead and Rythme the top music station. Énergie’s numbers are very low, falling below CHOM. Expect some change there if the numbers don’t rebound soon. Their numbers were so bad they made a video making fun of the very idea of ratings.

The spin zone

Montreal and Quebec radio ratings: Virgin 95.9 falls to fifth place

Numeris has released its quarterly top-line ratings report for metered markets including Montreal.


Someone’s gonna need to explain to me what happened to Virgin Radio.

You can say The Beat took away its stars (Cat Spencer, Nat Lauzon, the since-departed Vinny Barrucco), or that Virgin failed to connect with listeners with too much Ryan Seacrest. You can lay the blame entirely at the feet of program director Mark Bergman (who recently left his job there), or blame the pencil-pushing cost-cutters at Bell Media who care more about profits than ratings. Or maybe there’s something about the music, the main reason people listen to music stations in the first place, that was driving people away.

But either way, something happened in the past few years that has created a huge gap between Virgin and main competitor The Beat. In the summer of 2012, Virgin 96 (as it was called then) had a 20.9% share, almost five points above the recently launched Beat. Now, for the second straight quarter, it’s in the single digits. Its 9.4% share is exactly half of The Beat’s 18.8%.

Continue reading

Montreal radio ratings: The Beat doubles Virgin, and a spike for Rouge

Numeris came out with its quarterly metered market radio ratings last week. Here’s the top-line data.

I’ll start by pointing out that this is the winter period, covering the Christmas holidays, when radio listening habits are a bit out of the ordinary. But even if you do a year-over-year comparison, two changes are noteworthy.

On the anglo side, The Beat is continuing to pull away from its main competitor Virgin Radio. Among anglophone audiences, The Beat had a higher average audience this winter than Virgin and CHOM combined.

Continue reading

How The Beat beat Virgin (and other trends of Montreal radio ratings)

Numeris released its quarterly metered radio ratings today. There aren’t a lot of surprises, because it’s mostly the same numbers as the last time, and the time before that, and the time before that.

So instead of just excitedly reposting the top-line numbers or fetching the various spins by the broadcasters that make everyone look like they had the best quarter, I thought I’d take a look at some historical data and see how the stations are trending over time.

I did this exercise for Canada’s five metered markets for Cartt.ca after the last ratings book. If you’re a subscriber you can read them there: VancouverEdmonton and Calgary, Toronto and Montreal.

In this post, I’ll go into some more detail about the Montreal numbers, with charts!

Continue reading

Radio diary ratings: Radio-Canada has largest market share in Quebec City

Market share (% of listening hours) in Quebec City’s central market (data by Numeris)

It shouldn’t come as big a surprise as some are making it, but ICI Radio-Canada Première is the top-rated station in Quebec City, both in terms of listening market share (above) and total listeners in the central market, according to data released by Numeris on Thursday.

Three talk radio stations — RadCan, Cogeco’s FM93 and RNC Media’s CHOI Radio X — have been battling for top spot for the past few years, and FM93 has come out on top recently. But in this ratings period (measured Feb. 26 to April 22), it suddenly drops to third. RadCan, meanwhile, climbs to first while CHOI remains mostly stable.

Among the music stations, another sudden shift means Leclerc Communications’ WKND jumps to top spot ahead of Bell’s Rouge FM, which seems to be in a long, slow decline. The remaining stations’ shares are mostly the same as they have been. (Note that, as in Montreal, Radio Classique stopped reporting Numeris ratings after last spring.)

Continue reading

Montreal radio ratings: Virgin Radio 96 slips to fourth place

Market share among anglophone Montrealers, based on Numeris data

Numeris published its latest quarterly report for metered markets today, and the data for Montreal is about the same as it always is, with one exception: Virgin Radio 96 has its lowest overall share ever, and for the first time has dipped below CHOM to fourth place among anglophones — 12.1% to CHOM’s 12.5%. Both stations are owned by Bell Media, so it’s not a huge deal in terms of competition, but the trend line for Virgin is clearly heading down, from a high of 20% in 2012.

I have no magical explanation for this trend, and I’m sure everyone has their theories, from its use of syndicated programming like Ryan Seacrest to its loss of popular announcers to The Beat, but the most likely explanation is that The Beat has a better idea of what music anglos want to listen to.

The Beat’s press release, announcing itself as the number one radio station (among adults 25-54) is here. Virgin decided to just go with its weekly reach number without trying to rank itself.

Market share among Montreal francophones, based on Numeris data.

On the French side, CHMP-FM 98.5 remains the top-rated station by far among all ages 12+, but Radio-Canada’s ICI Première has climbed into second place, edging out Rythme FM. The trend line for Radio-Canada is impressive, taking a big jump in the fall of 2016 and continuing to improve. (Alain Gravel took over as morning show host on the station in the fall of 2015.)

Both adult contemporary stations Rythme FM (Cogeco) and Rouge (Bell) have declined significantly over the past two years, with Rouge falling from third place to fifth. Its major shakeup this fall, bringing in most of the on-air staff from sister station Énergie, hasn’t done much to help yet. (And since the top of that list was Éric Salvail, it’s not getting better soon.) CKOI and Énergie are about the same as they were two years ago in terms of share, with Énergie getting about the same number of francophone listeners as the three English-language music stations (dotted lines in the chart above).

Bell Media tried to polish the ratings turd as well as it could, crowing about how Énergie is the most improved francophone music station in Montreal, and how Rouge FM is … also the most improved? … actually how Rouge has seen the biggest gain in overall reach in the past six months, and how the drive-home show is best among women 25-54 despite “un mois d’octobre tumultueux.”

At the bottom of the chart (I’m excluding stations below 1%), RNC Media’s 91.9 Sports continues to slowly improve its numbers. This is the first time since it was a jazz station that it has kept the same format and brand for more than two years. And it looks like the city’s only French-language full-time sports station has finally found something that works.

The chart line for CJPX-FM Radio Classique stops this summer. The station was not included in the Numeris report, meaning that it has stopped subscribing to the service.

Still below 1% are Evanov’s CHRF 980 AM, Cogeco traffic station Circulation 730, and community station CIBL 101.5, which have average minute audiences of 900, 300 and 100, respectively.

Radio ratings: FM93 leads Quebec City

Numeris has released its top-line data from diary radio markets (mid-size cities that aren’t big enough to be measured by electronic meters). Here are some highlights:

Quebec City

Overall market share:

  1. FM93: 14.9%
  2. CHOI: 13.7%
  3. ICI Première: 13.5%
  4. Rouge: 9.7%
  5. WKND: 7.6%
  6. Énergie: 7.4%
  7. M: 7.3%
  8. Pop: 6.1%
  9. Blvd: 5.7%
  10. ICI Musique: 4.1%
  11. CBC: 0.4%

By owner:

  1. Cogeco: 22.2%
  2. RNC Media: 19.8%
  3. CBC/Radio-Canada: 18%
  4. Bell: 17.1%
  5. Leclerc: 13.3%

Compared to the spring, FM93 and Radio-Canada have lost some ground and CHOI has regained it to climb into second place overall. There was some shifting of the order, but the biggest change was to RNC Media’s Pop 100.9, which doubled its share. The last ratings period came just after they switched from rock to pop, which caused a dramatic decrease in ratings. Now they’re better than the 4.8% share they had a year ago as a rock station.

More coverage from the Journal de Québec and Le Soleil. Among the details noted, CHOI continues to do better in the suburbs while FM93 reigns in the central market, Jeff Fillion has the highest-rated noon show, and FM93’s move to all-talk weekends has had a negative impact on their ratings.

Sherbrooke

  1. Rouge FM: 22%
  2. Énergie: 18.5%
  3. ICI Première: 16.4%
  4. 107,7fm: 11.2%
  5. Rythme FM: 8.1%
  6. ICI Musique: 3.5%

Bell continues to dominate this market with its 40% share, double that of Cogeco, but Radio-Canada’s main network saw a bump.

Trois-Rivières

  1. Énergie: 19.7%
  2. Rouge FM: 16.8%
  3. Rythme FM: 12.2%
  4. ICI Première: 9.3%
  5. FM 90,5: 9.0%
  6. 106,9fm: 5.8%
  7. ICI Musique: 4.6%

Another Bell-dominated market. But the story here is CKBN-FM (FM 90,5), a community station on the south shore covering the Bécancour region, which has climbed above Cogeco talk station 106,9 to claim fifth place in the market.

Saguenay

  1. Rouge FM: 23.4%
  2. KYK Radio X: 21.0%
  3. Énergie: 18.7%
  4. ICI Première: 11.5%
  5. ICI Musique: 4.2%

Radio X is no longer king in blueberry country as Bell’s Rouge FM takes the lead. Énergie is also up, pushing Bell’s share from 38.5% to 42.1% since the spring.

Drummondville

  1. Rouge FM: 30.8%
  2. Énergie: 22.7%

The only two stations reporting in this market are both owned by Bell Media, so there isn’t much competition to talk about. But Rouge FM has pulled well ahead of Énergie after being a couple of points behind.

Ottawa-Gatineau

Anglo top 5:

  1. CBC Radio One: 21.3%
  2. Hot 89.9 (Newcap): 9.2%
  3. CFRA 580 (Bell): 8.7%
  4. CHEZ 106.1 (Rogers): 6.6%
  5. Majic 100.3 (Bell): 6.0%

With more than 20 stations in the region, only CBC cracks the 10% share in English. Newcap’s Hot 89.9 leads the music stations and CFRA leads the commercial talk stations, but beyond that it’s a very tight battle.

Torres Media, which owns CIDG-FM, sent me (unsolicited) some numbers showing the station’s growth since it changed frequency from 101.9 to 101.7 and increased power. An 82% increase in the adults 25-54 audience is impressive. But the station still has only a 2.9% share overall.

Franco:

  1. Rouge FM (Bell): 21.1%
  2. ICI Première: 15.4%
  3. Énergie (Bell): 8.5%
  4. 104,7fm (Cogeco): 7.8%
  5. ICI Musique: 5.1%
  6. Hot 89.9 (Newcap): 4.8%
  7. WOW (RNC): 4.5%
  8. Pop (RNC): 3.6%
  9. CHEZ 106.1 (Rogers): 3.5%
  10. Jump 106.9 (Corus): 2.5%

At least the top five stations are all French-language ones among francophones. But RNC’s one-syllable pop music stations are down with the top-rated English music stations.

Elsewhere

  • In Sydney, N.S., community station The Coast 89.7, licensed to Glace Bay, has been added, and reports a 13% share, good for fifth place out of eight stations (six plus CBC).
  • In London, Ont., CKOT-FM (Easy 101), which was purchased by Rogers a year ago, has started reporting ratings even though it’s licensed to Tillsonburg, 40km away. Numeris shows it’s the top-rated private station in the market, behind only CBC. In the spring it was behind Bell’s country station BX93 and Virgin Radio.
  • In Hamilton, CHTG-FM (92.9 The Grand) in Haldimand has begun reporting in that market after being bought by Durham Radio and switching from country to classic hits. It scores only a 1.2% share as a spill station.
  • In St. Catharines/Niagara, CIXL-FM (Giant FM) has taken the lead from Bell’s EZ Rock, gaining five share points in a year while EZ lost four. Bell’s 97.7 HTZ also saw a bump from 5.6% to 8.0% in a year, but we’ll see if that survives the recent layoffs at the station.
  • In Sudbury, Ont., which last year had four stations within 1.3 share points of the lead, KICX Country has climbed on top with a 20% share while the others fell below 15%. KICX is in the process of being purchased by Bell. Rogers’s 92.7 Rock jumped from sixth place to third by increasing its share by more than 50%. The market has six stations with shares above 10%.
  • In Winnipeg, Corus’s rebranding of Fresh Radio as Peggy 99.1 has had only a modest effect on ratings, going from 1.6% to 2.1%. ChrisD.ca and the Winnipeg Free Press have more analysis of Winnipeg ratings.
  • In Prince George, B.C., Vista’s CIRX-FM (The Goat) has climbed into a commanding lead with a 25% market share compared to second place with 19.7% a year ago. All five stations have at least a 14% share.
  • Castanet has details on ratings in Kelowna, B.C.

Montreal radio ratings: The Beat crows after its best book ever

Total audience listening share percentage among anglophones in Montreal, from Numeris top-line ratings.

Numeris has released the summer ratings for Montreal radio stations, and though there isn’t much new here, it’s more good news for The Beat 92.5. Its 21.1% share of tuning hours among anglophones is the best it’s gotten since the station launched out of the ashes of The Q in 2011.

The new report widens the lead it had over direct competitor Virgin Radio 96, which appeared to narrow slightly in the spring. As the chart above shows, Virgin hasn’t been ahead of The Beat in this category by any significant margin since 2012.

For much of that time, Virgin did claim the lead among the adults 25-54 and women 25-54 demographics that appeal to advertisers. But The Beat has since won in those categories, too. Steve Kowch has some numbers compiled from Bell Media that show The Beat winning in every demographic.

Of course, The Beat can’t claim to be Montreal’s most popular radio station (that would be 98,5 fm), its most popular station among anglophones (that would be CJAD, though its lead has dropped off significantly), or its most popular music station (that would be Rythme FM).

It also can’t claim to have the most popular morning show, so it did the next best thing and claimed to be the fastest growing one:

Bell Media did something similar on the French side, claiming Rouge FM 107,3 is the most improved radio station over the summer. But among all francophones, Cogeco’s Rythme has 50% more listening hours.

Like Virgin, CHOM is also experiencing a long-term downward trend from its high in 2013.

In commentary online, it seems the station anglos want to talk about is TSN 690, predicting doom over a drop from the spring as well as last summer that is certainly rock-solid evidence that the on-air personality they don’t like is awful and should be fired. I don’t know why the ratings are down (though the P.K. Subban trade probably had people tuning in last summer), but the station’s ratings fluctuations don’t seem out of the ordinary for me.

As usual, take these numbers with a grain of salt. Summer is different from the other quarters, there’s less news and no Canadiens games, so CJAD, CBC Radio One and TSN 690 usually dip while the music stations peak.

Among francophones, talk radio actually did better during the summer, with 98,5fm still ahead at an 18.6% overall share, followed by Rythme FM (13.6%), ICI Première (12.7%), CKOI (10.4%), Rouge (8.8%), The Beat (6.3%) and Énergie (5.8%).

The new kids on the Numeris block, CHRF 980 and CIBL 101.5, are about the same, with 900 and 100 average listeners a minute, respectively.

91,9 Sports had a 2.3% overall share among francophones, its best result since launching that format, putting it just behind ICI Musique and Radio Classique in terms of listeners.

Radio ratings: Radio-Canada and FM93 tie for top in Quebec City

There are a couple of stories that can come out of the Quebec City page of the latest Numeris radio diary report released Thursday: One, that CHOI Radio X is no longer the powerhouse it once was (in large part because other stations in the market have copied its populist talk format), and two, that despite the “radio poubelle” reputation of the city’s stations, Radio-Canada’s ICI Première station is doing quite well.

Here’s how it breaks down (numbers are for 12+ listeners, 5am-1am for the whole week, Feb. 27 to April 23, 2017):

Callsign Frequency Brand Owner Listening share Central market reach
CJMF-FM 93.3 FM93 Cogeco Media 15.7% 183,100
CBV-FM 106.3 ICI Première CBC 15.6% 154,600
CHOI-FM 98.1 Radio X RNC Media 12.7% 140,700
CITF-FM 107.5 Rouge Bell Media 10.1% 132,400
CHIK-FM 98.9 Énergie Bell Media 8.0% 132,500
CJEC-FM 91.9 WKND Leclerc 7.9% 111,100
CFEL-FM 102.1 BLVD Leclerc 6.9% 120,500
CFOM-FM 102.9 M Cogeco Media 6.8% 121,700
CJSQ-FM 92.7 Radio Classique Radio Classique 5.1% 51,900
CHXX-FM 100.9 Pop RNC Media 2.8% 44,500
CBVX-FM 95.3 ICI Musique CBC 2.3% 41,400
CBVE-FM 104.7 Radio One CBC 0.5% 10,100

As you can see, ICI Première is in a statistical tie with FM93 in terms of audience in all age groups (among advertiser-friendly demographics it’s another matter). Radio X is in third place, followed by the two Bell Media stations, and the two Leclerc Communication stations behind that.

CHXX’s change from rock-based Radio X2 to pop-based Pop has resulted in a drop in market share, but the company is optimistic it can rebound.

Le Journal de Québec breaks down the ratings for specific shows in various time slots. Le Soleil gets reaction from Radio X, which notes it does well among 25-54s, though some of their on-air personalities aren’t so diplomatic, taking shots at the competition.

Le Journal also notes that a host at Énergie wants Gilles Parent of FM93 to give him his house as promised, and Parent in turn took a swipe at BLVD’s Nathalie Normandeau. Other on-air statements are compiled here.

Here are what Quebec’s other markets look like. (Montreal is a metered market, and its next quarterly report is June 7.)

Sherbrooke

Callsign Frequency Brand Owner Listening share Central market reach
CIMO-FM 106.9 Énergie Bell Media 21.1% 70,900
CITE-FM-1/2 102.7/94.5 Rouge FM Bell Media 20.3% 61,000
CBF-FM-10 101.1 ICI Première CBC 13.0% 42,600
CKOY-FM 107.7 107,7fm Cogeco 10.6% 33,200
CFGE-FM 93.7 Rythme FM Cogeco 8.2% 26,100
CBFX-FM-2 90.7 ICI Musique CBC 4.3% 12,700

Bell owns the Sherbrooke market pretty well, with the top two stations representing more than 40% listening share. Cogeco’s two stations combined have half that. La Tribune notes there’s a decrease in overall listening over last year.

Trois-Rivières

Callsign Frequency Brand Owner Listening share Central market reach
CIGB-FM 102.3 Énergie Bell 16.4% 45,100
CHEY-FM 94.7 Rouge FM Bell 13.8% 29,400
CJEB-FM 100.1 Rythme FM Cogeco 12.8% 25,300
CBF-FM-8 96.5 ICI Première CBC 11.1% 20,600
CKOB-FM 106.9 106,9fm Cogeco 9.2 16,800
CKBN-FM 90.5 FM 90,5 Community 6.5% 10,100
CBFX-FM-1 104.3 ICI Musique CBC 3.8% 8,100

Bell also tops in Trois-Rivières, though the lead is not as large.

Saguenay

Callsign Frequency Brand Owner Listening share Central market reach
CKYK-FM 95.7 Radio X RNC Media 21.2% 43,800
CFIX-FM 96.9 Rouge FM Bell 20.1% 50,300
CJAB-FM 94.5 Énergie Bell 17.3% 49,100
CBJ-FM 93.7 ICI Première CBC 10.2% 22,700
CILM-FM 98.3 Rythme FM Attraction 8.1% 18,800
CBJX-FM 100.9 ICI Musique CBC 5.0% 7,000

Radio X regains the lead in the heartland, after being in third a year ago. The Bell stations are also doing well there.

Ottawa-Gatineau (francophone)

Callsign Frequency Brand Owner Listening share Central market reach
CIMF-FM 94.9 Rouge FM Bell 16.5 79,200
CBOF-FM 90.7 ICI Première CBC 13.1% 70,000
CKTF-FM 104.1 Énergie Bell 11.7% 77,000
CKOF-FM 104.7 104,7fm Cogeco 10.0% 51,400
CIHT-FM 89.9 Hot 89.9 Newcap 5.9% 53,400
CFTX-FM 96.5 Pop 96,5 RNC Media 4.3% 27,300
CHLX-FM 97.1 Wow 97,1 RNC Media 4.2% 26,100
CBOX-FM 102.5 ICI Musique CBC 3.8% 22,200

Little change here over last year: Bell also has the two top private stations for francophone listeners in the national capital, while RNC Media’s new single-syllable music stations are more than a point behind the anglophone music station. (I’ve left out the remaining anglo stations.) Nevertheless, Le Droit notes that CFTX-FM’s change from Capitale Rock to Pop has meant a huge increase in ratings, from a 0.5% market share in September.

Montreal radio ratings: Another win for The Beat

Numeris, the company that measures radio and TV ratings, came out with their quarterly report this week, and once again it was Cogeco’s 92.5 The Beat that had the most good news to announce on the anglo side.

Among anglophone listeners, CKBE-FM had a 17.2% audience share, second only to CJAD’s 28.2% among all listeners. Virgin Radio was well back at 13.5%.

The shares were mostly stable among the anglophone audience, but the exception was Virgin, which was down for the second straight quarter and by almost three points compared to the same time last year. (I’ll compare year-over-year because two years ago when The Beat had a surge in the winter book Virgin claimed it was because of Christmas music that aired on The Beat during the holidays.)

CHOM recovered a bit after hitting a new low in the last quarter. It’s still fourth among anglophone stations, but it regained its position as first among men 25-54.

Despite this being a good report, The Beat couldn’t resist getting cute with spin, saying it’s the “number one radio station”, which only works if you (a) exclude the francophone market and (b) exclude people outside the 25-54 demographic. It also called its morning show the “fastest growing” one in the market with new hosts Vinny and Nikki. Which is kind of like saying your kid is “most improved.” The Beat’s morning show has been historically weak while its daytime has been strong.

Bell’s press release stressed its combined market share (which is, of course, because it owns most of the stations). CJAD still has the highest share by far, and 8 of the 10 most listened-to shows among anglophones. TSN 690 is stable at a 4% share, and CBC Radio One climbed more than one and a half points, its total audience up about 25% among anglophones.

Here are the top-line numbers (average minute audience and listening share) among anglophone listeners:

Station Average minute audience Share Daily reach
CJAD 800 16,600 28.2% 191,400
The Beat 92.5 10,100 17.2% 216,100
Virgin Radio 96 7,900 13.5% 196,200
CHOM 97.7 6,400 11.0% 135,000
CBC Radio One 88.5 4,700 8.1% 51,200
TSN Radio 690 2,400 4.0% 65,100
Rythme FM 105,7 1,200 2.1% 50,700
Radio Classique 1,100 1.9% 26,000
CBC Radio Two 93.5 900 1.6% 21,800
98.5fm 800 1.4% 26,600
Rouge FM 107,3 700 1.1% 29,100
Énergie 94,3 700 1.2% 22,400
CKOI 96,9 500 0.9% 33,600
ICI Radio-Canada Première 95,1 400 0.6% 10,400
ICI Musique 100,7 200 0.3% 5,500
AM 980 100 0.2% 2,500
Radio circulation 730 100 0.1% 5,600
91.9 Sports 100 0.1% 4,900
CIBL 101,5 0 0.0% 900

Among Montreal francophone listeners:

Station Average minute audience Share Daily reach
98.5fm 36,500 21.0% 584,000
Rythme FM 105,7 28,400 16.3% 620,200
ICI Radio-Canada Première 95,1 23,400 13.4% 309,900
Rouge FM 107,3 14,600 8.4% 389,900
CKOI 96,9 14,200 8.2% 436,200
Énergie 94,3 10,300 5.9% 348,100
Virgin Radio 96 9,400 5.4% 350,400
The Beat 92.5 8,000 4.6% 336,100
CHOM 97.7 7,400 4.2% 255,800
ICI Musique 100,7 4,300 2.5% 107,100
91.9 Sports 3,700 2.1% 68,100
Radio Classique 3,600 2.1% 91,800
CJAD 800 2,100 1.2% 40,800
AM 980 1,300 0.7% 18,200
CBC Radio One 88.5 1,000 0.6% 23,800
CBC Radio Two 93.5 700 0.4% 32,700
Radio circulation 730 400 0.2% 36,200
CIBL 101,5 200 0.1% 14,600
TSN Radio 690 100 0.1% 5,300

Combined:

Station Average minute audience Daily reach
98.5fm 37,300 610,600
Rythme FM 105,7 29,600 670,900
ICI Radio-Canada Première 95,1 23,800 320,300
CJAD 800 18,700 232,200
The Beat 92.5 18,100 552,200
Virgin Radio 96 17,300 546,600
Rouge FM 107,3 15,300 419,000
CKOI 96,9 14,700 469,800
CHOM 97.7 13,800 390,800
Énergie 94,3 11,000 370,500
CBC Radio One 88.5 5,700 75,000
Radio Classique 4,700 117,800
ICI Musique 100,7 4,500 112,600
91.9 Sports 3,800 73,000
TSN Radio 690 2,500 70,400
CBC Radio Two 93.5 1,600 54,500
AM 980 1,400 20,700
Radio circulation 730 500 41,800
CIBL 101,5 200 15,500

Victory for 98,5fm, Radio-Canada and 91,9 Sports, loss for Rythme and Rouge

On the franco side, unsurprisingly it was another win for 98,5fm, which once again declared itself the most listened-to radio station in all of Canada. Though its average minute audience of 37,300 (in its central market) is beat by Toronto’s CHFI-FM with 42,400.

Bell Media’s press release couldn’t dig up much to say about Rouge FM, so it led with Énergie instead, noting its improvement. Rouge FM dropped 2.5 percentage points in market share from a year ago.

Not that Rythme FM was much better. Though it’s still ahead of Rouge FM in the ratings, its share dropped to 16.3% from a high of 20.5% in the summer.

Great news for Radio-Canada’s Première station, which after hitting a low of 6.6% this summer has hit a high of 13.4%, putting it third in the market. Radio-Canada’s press release notes that morning show Gravel le matin is second in the market, behind 98,5fm’s Paul Arcand.

There were some winners on the low end of the ratings board as well.

RNC Media’s 91.9 Sports, which went through a series of format changes — from jazz to right-wing talk to news talk and finally to sports — in an attempt to find an audience, seems to be happy with the sports talk format. It had a 2.1% share, which is 50% higher than the last ratings book, and an average-minute audience of 3,700 which just slightly edges Radio Classique. The boost was enough to warrant an article in the Journal de Montréal.

Good news as well for CHRF AM 980, which more than doubled its share to 0.7%. Still dead last among music stations, but it’s an improvement.

Community station CIBL, which started reporting for the first time last quarter, is still the lowest-rated station overall, with an average of 200 listeners in French and an English number within the margin of error of zero. The station looks like it’s going to stay here for the time being. Its new manager explained during a recent general assembly that they discovered Numeris offers lower prices for community stations.

Other reporting

  • InfoPresse (25-54 numbers)
  • La Presse (highlights of francophone stations, plus top 10 shows)