Numeris has released its top-line PPM ratings data for Nov. 25 to Feb. 23.
The numbers for Montreal show little change from the previous quarter, or the past few years, really, with CJAD at the top among anglophones and CHMP-FM 98,5 ahead among francophones.
This lack of change is bad news for Virgin Radio 95.9, which spent a lot of effort promoting its new morning show hosted by Vinny Barrucco and Shannon King. We’re two full quarters into this change and The Beat still has twice the audience of Virgin. The sacking of program director Mark Bergman (who’s now at The Beat) and Freeway and Natasha haven’t moved the overall numbers.
Meanwhile, down the hall at CJAD, the long-term trend continues downward. In 2015, the average minute audience overall (averaged over 24/7) was 15,000. Now it’s around 12,000.
The Beat, CBC, CHOM and TSN 690 have kept about flat over that time, and haven’t shown any major change this winter.
Numeris PPM quarterly radio ratings are out. Montreal anglo market share (12+):
The Beat 92.5: 20.8%
CHOM 97.7: 11.3%
Virgin 95.9: 9.3%
CBC Radio One: 8.2%
TSN 690: 3.9%
Rythme FM: 2.3%
CBC Radio Two: 1.9%https://t.co/Lbj0ecDno3
— Steve Faguy (@fagstein) March 4, 2020
On the francophone side, Rythme FM is continuing to re-establish itself as the dominant music station after facing more competition from Rouge, and 98,5fm is holding off Radio-Canada.
- CJAD: Most listened-to station in anglo market
- The Beat: #1 among anglos 25-54, more than twice Virgin’s ratings in major categories
- Virgin: (silence so far)
- CHOM: (silence so far)
- TSN 690: (silence so far)
- 98,5fm: Highest-rated radio station in Quebec
- Rythme: #1 francophone music station in terms of weekly reach, #1 music morning show, #1 noon show
- Rouge: Véronique et les Fantastiques is the most-listened-to afternoon drive show
- CKOI: 2.1 million listeners a week, better than Énergie
- Énergie: #1 among francophone men 25-54
Meanwhile, in Toronto, TSN 1050 finally beat Sportsnet’s 590 The Fan with its morning and afternoon shows (among men 25-54 anyway), which Toronto Sports Media notes has a lot to do with how unstable The Fan’s lineup has been.