Tag Archives: CKBE

Radio ratings: The Beat still at twice Virgin’s audience

Numeris has released top-line numbers for its summer ratings period, and those figures show The Beat still at twice Virgin’s audience, while CJAD’s audience has continued to slip.

Here’s the market share for Montreal anglophones, ages 12+, for May 27 to Aug. 25, 2019:

  1. CJAD 800: 25.6%
  2. The Beat 92.5: 20.8%
  3. CHOM 97.7: 12.2%
  4. Virgin Radio 95.9: 10.7%
  5. CBC Radio One: 6.8%
  6. TSN Radio 690: 3.4%
  7. CBC Music: 2.4%
  8. Rythme 105,7: 2.4%
  9. 98,5fm: 2.3%

Remaining stations are below 2%.

Virgin has tried turning things around by replacing its morning team of Freeway and Natasha with Cousin Vinny and Shannon King. It’s too early to tell if that had any impact on ratings. But at least Virgin has climbed back above CBC, which it was below during the last ratings book.

Among Montreal francophones (also 12+, May 27 to Aug. 25, 2019):

  1. 98,5fm: 16.3%
  2. Rythme 105,7: 13.8%
  3. ICI Première: 12.0%
  4. 107,3 Rouge: 11.4%
  5. CKOI: 10.2%
  6. CHOM 97.7: 6.1%
  7. Énergie: 5.9%
  8. The Beat 92.5: 5.4%
  9. Virgin Radio 95.9: 4.3%
  10. ICI Musique: 2.6%
  11. 91,9 Sports: 1.7%

Remaining stations are below 1%.

Not much change here, with news-talk station 98,5 ahead and Rythme the top music station. Énergie’s numbers are very low, falling below CHOM. Expect some change there if the numbers don’t rebound soon. Their numbers were so bad they made a video making fun of the very idea of ratings.

The spin zone

Cousin Vinny leaving The Beat, to be replaced by Andy Wilson

The Beat's Vinny Barrucco

A surprise announcement this morning at The Beat 92.5: Morning man “Cousin” Vinny Barrucco will be leaving his job to pursue another opportunity. His last day is Friday.

At the same time, the station announced that his replacement will be Andy Wilson, former producer of the morning show on Toronto’s Virgin Radio 99.9. Wilson starts on Monday. The new show will be called “Mornings with Nikki, Sam and Andy.”

Barrucco didn’t say what his new opportunity would be, only that he’s “gonna be taking a break from radio for a little while” and “will announce my next move in the coming months.”

A months-long break might suggest a move to a competitor, which requires him to stay off the air for a while first (generally for three months). But there’s no obvious opening at Virgin Radio (which Barrucco left to join The Beat shortly after it launched in 2011) or CHOM.

“I’ve been on the air for almost 15 years so I’m looking forward to taking a step back and enjoying quality time with my wife and newborn daughter,” Barrucco wrote in his Facebook post. Barrucco and wife Tina Oliveri had daughter Sia born in August.

Cogeco completes radio stations’ transition to new antenna on Mount Royal

A five-stage reorganizing of radio station antennas on the Mount Royal Antenna has been completed, with the most notable change being that the city’s most powerful FM transmitter CKOI is now broadcasting from Mount Royal instead of the CIBC building downtown.

Cogeco Media president Michel Lorrain told me the process (approved by the CRTC in September) was completed before the holidays, but the stations were at 80% power until everything could be properly tested, and the ramp up to full power happened last week.

(Warning: Lots of technical nerdy antenna talk ahead.)

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How The Beat beat Virgin (and other trends of Montreal radio ratings)

Numeris released its quarterly metered radio ratings today. There aren’t a lot of surprises, because it’s mostly the same numbers as the last time, and the time before that, and the time before that.

So instead of just excitedly reposting the top-line numbers or fetching the various spins by the broadcasters that make everyone look like they had the best quarter, I thought I’d take a look at some historical data and see how the stations are trending over time.

I did this exercise for Canada’s five metered markets for Cartt.ca after the last ratings book. If you’re a subscriber you can read them there: VancouverEdmonton and Calgary, Toronto and Montreal.

In this post, I’ll go into some more detail about the Montreal numbers, with charts!

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Bell Media radio rehires The Beat’s program director

Since 92.5 FM in Montreal became The Beat in 2011, the station has made much of its staff lineup by poaching personalities from direct competitor Virgin Radio. Cat Spencer, Vinny Barrucco and Nat Lauzon were hired directly from Virgin, and Nikki Balch and Rob Kemp also previously worked at 1717 René-Lévesque Blvd. (for Virgin and CHOM, respectively).

With The Beat’s ratings being solidly ahead of Virgin for what seems to be a sustainable period, it seemed it was only a matter of time before Bell Media hit back.

Martin Tremblay (via Facebook)

This week we learned that it has poached from the top, hiring Martin Tremblay to lead the Énergie, Rouge FM and Virgin Radio Montreal stations. Tremblay was hired as interim program director at The Beat a year ago. Before that, he spent six years in what is basically the same job he’s now going back to, leading the Montreal French music stations and Virgin at Astral and then Bell Media.

His CV also includes plenty of work for radio stations as part of his consulting company Oumf! Communications. They include:

  • Helping RNC Media create a Rythme FM affiliate in Gatineau, which lasted two and a half years until RNC decided to rebrand it as WOW FM.
  • Helping Attraction Radio turn CKRS-FM in Saguenay into another Rythme FM affiliate.
  • Helping RNC Media turn CHOA-FM in Abitibi into yet another Rythme FM affiliate.
  • Helping RNC transforming its struggling CKLX-FM into 91.9 Sports in Montreal, and later turning Capitale Rock 96.5 in Gatineau into a partial affiliate of it. While 91.9 Sports is going strong and RNC finally seems happy with that format, the Gatineau station has dropped sports programming and is now Pop 96.5.
  • Launching Groupe Puissance Média, an ad sales group that works with both RNC Media and Cogeco Media TV and radio outlets in the Outaouais region.
  • Work for Rogers’s Kiss 105.3 in Ottawa.

Tremblay starts his new job Aug. 7. Like the on-air personalities who made the jump, he’s bound by the terms of a non-compete clause in his contract that prevents him from working for Bell Media right away. “So enjoying my free time,” he tells me.

I asked Bell Media how this affects existing management at these stations. Mark Bergman is the current program director at VIrgin Radio. Will his role change?

“We have no comments to make at this time,” was the response from Bell Media communications director Simon Céré. I also asked Bergman and Martin Spalding, who heads local TV and radio in Quebec, for comment, and will update this if I hear back.

Chris Bury takes over PD role at CHOM

Chris Bury, program director of CJAD, TSN 690 and now CHOM 97.7

Meanwhile, the other three radio stations at Bell Media in Montreal will all come under the control of Chris Bury, currently the PD for CJAD and TSN 690.

“As CHOM’s Assistant Program Director and Music Director, Picard will work directly with Chris,” notes a memo to staff.

Bury’s expanded duties means that more will be delegated to CJAD/TSN 690 Assistant Program Director Mathew Wood, who takes on a larger role at TSN.

“Mathew will now handle day-to-day responsibilities at TSN 690 and Picard will continue to do that for CHOM,” Bury explains to me by email. “I’ll be involved in brainstorming, strategy, long-term planning, major decisions etc.”

I asked Bury if we should expect any changes at CHOM with this announcement. “It’s too early to get specific but, for me, the general goal is always the same: produce the most compelling content possible — as consistently as you can,” he responded. “That can mean introducing new segments or features or executing the ones we have a little more effectively.”

“I’ll add that… It’s an honour to be working on CHOM, in any way. The station carries a powerful legacy in Montreal. And the team at CHOM are as passionate about their station as anyone else. I’m excited to get going and to help however I can. And, although I do have some music programming experience, there will certainly be a learning curve. It’ll be a fun challenge.”

These management changes took effect immediately when they were announced to staff earlier this week. CHOM has been without a program director since the death of André Lallier in 2015.

Meanwhile, at The Beat, there are decisions to make. The station is led by general manager Luc Tremblay, who was also hired as head of digital strategy at Cogeco Media last June.

 

Montreal radio ratings: Another win for The Beat

Numeris, the company that measures radio and TV ratings, came out with their quarterly report this week, and once again it was Cogeco’s 92.5 The Beat that had the most good news to announce on the anglo side.

Among anglophone listeners, CKBE-FM had a 17.2% audience share, second only to CJAD’s 28.2% among all listeners. Virgin Radio was well back at 13.5%.

The shares were mostly stable among the anglophone audience, but the exception was Virgin, which was down for the second straight quarter and by almost three points compared to the same time last year. (I’ll compare year-over-year because two years ago when The Beat had a surge in the winter book Virgin claimed it was because of Christmas music that aired on The Beat during the holidays.)

CHOM recovered a bit after hitting a new low in the last quarter. It’s still fourth among anglophone stations, but it regained its position as first among men 25-54.

Despite this being a good report, The Beat couldn’t resist getting cute with spin, saying it’s the “number one radio station”, which only works if you (a) exclude the francophone market and (b) exclude people outside the 25-54 demographic. It also called its morning show the “fastest growing” one in the market with new hosts Vinny and Nikki. Which is kind of like saying your kid is “most improved.” The Beat’s morning show has been historically weak while its daytime has been strong.

Bell’s press release stressed its combined market share (which is, of course, because it owns most of the stations). CJAD still has the highest share by far, and 8 of the 10 most listened-to shows among anglophones. TSN 690 is stable at a 4% share, and CBC Radio One climbed more than one and a half points, its total audience up about 25% among anglophones.

Here are the top-line numbers (average minute audience and listening share) among anglophone listeners:

Station Average minute audience Share Daily reach
CJAD 800 16,600 28.2% 191,400
The Beat 92.5 10,100 17.2% 216,100
Virgin Radio 96 7,900 13.5% 196,200
CHOM 97.7 6,400 11.0% 135,000
CBC Radio One 88.5 4,700 8.1% 51,200
TSN Radio 690 2,400 4.0% 65,100
Rythme FM 105,7 1,200 2.1% 50,700
Radio Classique 1,100 1.9% 26,000
CBC Radio Two 93.5 900 1.6% 21,800
98.5fm 800 1.4% 26,600
Rouge FM 107,3 700 1.1% 29,100
Énergie 94,3 700 1.2% 22,400
CKOI 96,9 500 0.9% 33,600
ICI Radio-Canada Première 95,1 400 0.6% 10,400
ICI Musique 100,7 200 0.3% 5,500
AM 980 100 0.2% 2,500
Radio circulation 730 100 0.1% 5,600
91.9 Sports 100 0.1% 4,900
CIBL 101,5 0 0.0% 900

Among Montreal francophone listeners:

Station Average minute audience Share Daily reach
98.5fm 36,500 21.0% 584,000
Rythme FM 105,7 28,400 16.3% 620,200
ICI Radio-Canada Première 95,1 23,400 13.4% 309,900
Rouge FM 107,3 14,600 8.4% 389,900
CKOI 96,9 14,200 8.2% 436,200
Énergie 94,3 10,300 5.9% 348,100
Virgin Radio 96 9,400 5.4% 350,400
The Beat 92.5 8,000 4.6% 336,100
CHOM 97.7 7,400 4.2% 255,800
ICI Musique 100,7 4,300 2.5% 107,100
91.9 Sports 3,700 2.1% 68,100
Radio Classique 3,600 2.1% 91,800
CJAD 800 2,100 1.2% 40,800
AM 980 1,300 0.7% 18,200
CBC Radio One 88.5 1,000 0.6% 23,800
CBC Radio Two 93.5 700 0.4% 32,700
Radio circulation 730 400 0.2% 36,200
CIBL 101,5 200 0.1% 14,600
TSN Radio 690 100 0.1% 5,300

Combined:

Station Average minute audience Daily reach
98.5fm 37,300 610,600
Rythme FM 105,7 29,600 670,900
ICI Radio-Canada Première 95,1 23,800 320,300
CJAD 800 18,700 232,200
The Beat 92.5 18,100 552,200
Virgin Radio 96 17,300 546,600
Rouge FM 107,3 15,300 419,000
CKOI 96,9 14,700 469,800
CHOM 97.7 13,800 390,800
Énergie 94,3 11,000 370,500
CBC Radio One 88.5 5,700 75,000
Radio Classique 4,700 117,800
ICI Musique 100,7 4,500 112,600
91.9 Sports 3,800 73,000
TSN Radio 690 2,500 70,400
CBC Radio Two 93.5 1,600 54,500
AM 980 1,400 20,700
Radio circulation 730 500 41,800
CIBL 101,5 200 15,500

Victory for 98,5fm, Radio-Canada and 91,9 Sports, loss for Rythme and Rouge

On the franco side, unsurprisingly it was another win for 98,5fm, which once again declared itself the most listened-to radio station in all of Canada. Though its average minute audience of 37,300 (in its central market) is beat by Toronto’s CHFI-FM with 42,400.

Bell Media’s press release couldn’t dig up much to say about Rouge FM, so it led with Énergie instead, noting its improvement. Rouge FM dropped 2.5 percentage points in market share from a year ago.

Not that Rythme FM was much better. Though it’s still ahead of Rouge FM in the ratings, its share dropped to 16.3% from a high of 20.5% in the summer.

Great news for Radio-Canada’s Première station, which after hitting a low of 6.6% this summer has hit a high of 13.4%, putting it third in the market. Radio-Canada’s press release notes that morning show Gravel le matin is second in the market, behind 98,5fm’s Paul Arcand.

There were some winners on the low end of the ratings board as well.

RNC Media’s 91.9 Sports, which went through a series of format changes — from jazz to right-wing talk to news talk and finally to sports — in an attempt to find an audience, seems to be happy with the sports talk format. It had a 2.1% share, which is 50% higher than the last ratings book, and an average-minute audience of 3,700 which just slightly edges Radio Classique. The boost was enough to warrant an article in the Journal de Montréal.

Good news as well for CHRF AM 980, which more than doubled its share to 0.7%. Still dead last among music stations, but it’s an improvement.

Community station CIBL, which started reporting for the first time last quarter, is still the lowest-rated station overall, with an average of 200 listeners in French and an English number within the margin of error of zero. The station looks like it’s going to stay here for the time being. Its new manager explained during a recent general assembly that they discovered Numeris offers lower prices for community stations.

Other reporting

  • InfoPresse (25-54 numbers)
  • La Presse (highlights of francophone stations, plus top 10 shows)

Radio ratings: Virgin running out of ways to claim it’s beating The Beat

Numeris released its quarterly ratings report this week for Montreal and other metered markets. The Montreal top-line results show once again a significant margin between 92.5 The Beat (CKBE-FM) and Virgin Radio 95.9 (CJFM-FM).

Here they are translated into English. Audience shares among Montreal anglophones (all ages) from Aug. 29 to Nov. 27, 2016 (with their average-minute audience for a 24-hour day):

  • CJAD 800: 29.6% (17,100)
  • The Beat 92.5: 17.4% (10,000)
  • Virgin Radio 96: 14.9% (8,600)
  • CHOM 97.7: 10.2% (5,900)
  • CBC Radio One: 6.4% (3,700)
  • TSN Radio 690: 3.7% (2,100)
  • Rythme FM 105.7: 2.2% (1,300)
  • Radio Classique 99.5: 2.0% (1,100)
  • CBC Radio Two: 1.8% (1,000)

Other measured stations had shares under 1%.

Once again, among overall anglophone audiences, CJAD is the clear winner with a 29.6% share, tied with last winter as its highest share in the past five years. The Beat clearly beats Virgin, up by two and a half points. It’s also ahead in the adults 25-54 demographic, which Virgin had a bit of an edge in historically. And even when counting in francophone audiences, The Beat is still ahead.

CHOM, meanwhile, had its worst book in the past half-decade, dropping more than two points.

Radio ratings share (Montreal anglophones). Data by Numeris

Radio ratings share (Montreal anglophones, ages 2+). Data by Numeris. Click for larger version.

But it would be irresponsible to make sweeping conclusions based on one ratings report. Instead, it makes more sense to look at long-term trends. And here’s what we see from that:

  • CJAD is doing well, despite everyone’s opinions (usually negative here) about its programming. Since 2014, it has climbed into the 25-30% range, with noticeable dips in the summer, suggesting Montrealers are tuning in when there’s news. No individual programming change would explain this, though 2013 is when there was the last major reshuffling, getting rid of Ric Peterson.
  • The Beat is winning the battle with Virgin. It took about two years after Q92 relaunched itself as The Beat for there to be real traction in the ratings, and a noticeable drop in Virgin’s share around 2013 led to The Beat taking the lead. Since the beginning of 2014, The Beat has led among anglo listeners, though the adults 25-54 demo has gone back and forth a bit.

CHOM’s bad book could easily be an outlier, so we’ll have to see.

As for TSN 690, a lot of people seem to be very concerned about their ratings (and, like with CJAD, very eager to blame problems on a particular on-air personality), but it’s about the same place it always is. The latest rating is slightly below where it was a year ago, and slightly above where it was two years ago at the same time of the season.

Naturally, every station tried to spin the results to make themselves look good:

  • CJAD sent out a press release noting their #1 status and adding that it is the best-rated news-talk radio station in Canada in terms of audience share in its central market. (The fact that Montreal has a limited number of English stations is a big factor in that, of course.) And it singled out hosts Andrew Carter (most listened-to radio show in the market), Aaron Rand (most popular afternoon show) and Ken Connors (a 52% share on weekend mornings).
  • The Beat also sent out a press release, staking claim to the title of highest-rated music station in the market, as well as the adults 25-54 and women 25-54 demographics that advertisers love, and highlighting its high ratings during the 9-to-5 workday, which continues to be its strength.
  • Virgin Radio didn’t send out a press release, though it did post messages on social media noting some ratings wins. It calls Freeway and Natasha “Montreal’s #1 most listened to morning show”, but only in the fine print do you realize they restricted the audience to adults 18-49. Another image pointed to the station having “more than 2 million listeners a week”, which is true, but that counts everyone who tuned in for even one minute during that week. It doesn’t measure how long or often people listen to the station, and The Beat has the same reach.

Francophone market

Among Montreal francophones (all ages):

  • 98.5 FM: 19.8% (36,600)
  • Rythme FM 105.7: 18.5% (34,300)
  • ICI Première: 11.8% (21,900)
  • Rouge FM 107.3: 9.3% (17,300)
  • CKOI 96.9: 9.1% (16,900)
  • Virgin Radio 96: 5.8% (10,700)
  • The Beat 92.5: 5.6% (10,300)
  • Énergie 94.3: 5.4% (10,000)
  • CHOM 97.7: 4.7% (8,700)
  • ICI Musique: 2.5% (4,600)
  • Radio Classique 99.5: 2.3% (4,300)
  • 91.9 Sports: 1.4% (2,600)

Once again, news-talker 98.5 FM is the leader among all audiences, though Rythme FM declared victory in the adults 25-54 group.

Radio-Canada bounced back big time from a bad book in the summer, taking third spot overall. CKOI’s rating is also noteworthy. After being stuck with shares around 6%, it’s now several points up on that. Meanwhile, Énergie, whose lineup includes Dominic Arpin, Mélanie Maynard and Éric Salvail, gets smaller audiences overall than Virgin and The Beat.

Self-congratulatory statements from:

  • 98.5FM, which says it’s the most listened-to station in all of Canada (by total average-minute audience, apparently)
  • Radio-Canada, which notes a 30% year-over-year increase (good news after a pretty bad report in the summer ratings).
  • Bell Media, which highlights the success of Énergie’s afternoon network show Éric est les fantastiques. Because it’s carried on multiple stations, it gets a large audience.

Also roundups from La PresseInfoPresse and ActusMédias.

CHRF 980 AM, which seems to have an actual programming strategy now, had its best ratings ever. Except it only started reporting ratings in the past year, and its share is 0.3% among francophones and 0.4% among anglophones, for about 800 average-minute listeners total.

New on the ratings chart is CIBL-FM 101.5, the community station whose studios are at the corner of St-Laurent Blvd. and Ste-Catherine St. The station unsurprisingly scored zeros for anglophones, and starts on the francophone chart as a 0.1% share, 300 average listeners and an average daily reach of 16,800. The only station with a worse rating among francophones is TSN 690. It’s certainly not a win for them, but the ratings book should give them a lot of information about their audience that they didn’t have before.

The Beat declares victory after summer ratings surge

Following today’s publication of Numeris’ Summer 2016 results, The Beat 92.5 maintains its ranking as Montreal’s #1 Music Station! The Beat is not only the number one English-language music station among radio listeners of all ages, but it is now is now the Number one RADIO station in the most important demos, Adults 25-54 and Females 25-54!

This was the beginning of a very self-congratulatory press release from 92.5 The Beat on Thursday after learning they had finally beaten competitor Virgin Radio 96 not only overall but among their key demographics.

It’s good news for the station that on Tuesday celebrated its fifth anniversary. But we’ve seen this kind of surge from The Beat before, so it’s too early to tell if the tide has really turned.

What the ratings actually say

As readers of this blog are well aware, there are a lot of ways to play with ratings numbers to claim to be number one. In the case of The Beat, it means ignoring the French market entirely, and ignoring the top-rated English station in the market, CJAD. At which point you’re down to three commercial stations.

The top-line ratings results are posted on Numeris’s website. Here’s what they show:

Montreal anglo market (797,000 people), all ages, May 30 to Aug. 28, 2016:

Callsign Brand Share AMA Daily reach AMA Change from spring AMA Change from last summer
CJAD CJAD 800 26.4% 13,400 170,800 -11% -8%
CKBE-FM The Beat 92.5 19.2% 9,800 211,200 +11% +7%
CJFM-FM Virgin Radio 96 16.3% 8,300 207,300 0 -6%
CHOM-FM CHOM 97.7 12.9% 6,600 145,800 -4% +5%
CBME-FM CBC Radio One 6.2% 3,100 43,500 -3% -6%
CFGL-FM Rythme FM 3.0% 1,500 51,800 +25% +25%
CKGM TSN Radio 690 2.9% 1,500 40,500 -25% -17%
CBM-FM CBC Radio Two 1.6% 800 19,100 0 +14%
CITE-FM Rouge FM 1.3% 700 31,200 +17% +17%
CJPX-FM Radio Classique 1.3% 700 19,200 -12% +17%
CKOI-FM CKOI 1.0% 500 37,000 +43% 0

Other stations have shares below 1%.

Montreal franco market (2,738,000 people), all ages, May 30 to Aug. 28, 2016:

Callsign Brand Share AMA Daily reach AMA Change from spring AMA Change from last summer
CFGL-FM Rythme FM 20.5% 37,300 687,000 -1% +10%
CHMP-FM 98,5 fm 17.0% 31,000 484,700 -18% -13%
CITE-FM Rouge FM 11.9% 21,700 376,400 +19% -15%
CKOI-FM CKOI 10.1% 18,400 480,600 +28% +16%
CJFM-FM Virgin Radio 96 7.0% 12,700 414,300 +44% +23%
CKBE-FM The Beat 92.5 7.0% 12,700 400,200 +14% +23%
CBF-FM ICI Première 6.6% 12,000 224,700 -19% -22%
CHOM-FM CHOM 97.7 5.7% 10,400 316,800 +32% +68%
CKMF-FM Énergie 5.3% 9,600 344,600 +8% -16%
CBFX-FM ICI Musique 2.1% 3,900 82,800 -5% -18%
CJPX-FM Radio Classique 2.0% 3,700 86,100 -33% -36%
CKLX-FM 91.9 Sport 1.3% 2,400 50,600 0 +242%
CJAD CJAD 800 0.7% 1,200 37,500 0 +50%
CKAC Radio Circulation 0.3% 500 47,200 +67% 0
CBME-FM CBC Radio One 0.3% 500 15,500 0 +67%
CBM-FM CBC Radio Two 0.2% 300 26,100 -40% -70%
CHRF AM 980 0.0% 100 3,800 0 N/A
CKGM TSN Radio 690 0.0% 0 3,400 0 -100%

AMA means average minute audience, the average number of people who will be tuning into a station during any minute of a 24-hour day.

Daily reach refers to how many listeners will tune into a station for at least one minute during the average day.

Comparisons to spring (Feb. 29-May 29) and last summer (June 1-Aug. 30, 2015) are here for reference. I’d pay more attention to the year-over-year change than the change over spring, since summer ratings tend to go down particularly for non-music stations. And don’t read too much into the percentage changes for stations lower on the chart. The higher margin for error exaggerates the amplitude of the changes.

Listener boycotts had no effect on The Beat

The Beat has reason to be happy, being higher among anglophones than it was both last spring and last summer. But the big win is in the adults 25-54 and women 25-54 demographics, which it had consistently lost to rival Virgin, even while it had a larger audience overall.

“Today’s milestone results are the product of great teamwork and proof that our audience likes the changes we made to the schedule,” GM Luc Tremblay says in the press release. This is in reference to moving Cat Spencer to afternoons and Cousin Vinny to mornings, but left unsaid is that listener anger to the dropping of Kim Sullivan and Sarah Bartok hasn’t resulted in a drop in ratings. The Beat says its 25-54 audience for the morning show went up 35%.

The news isn’t all bad for Virgin and Bell Media. Virgin’s audience is up among francophone listeners (though just like last summer it’s exactly tied with The Beat for audience among francophones), and CHOM has much more franco listeners. Plus, of course, Bell Media owns four of the five commercial stations in the market.

More importantly, we’ve seen this before. During the winter of 2014-15, The Beat and Virgin had similar numbers relative to each other. The Beat’s program director said the station expected to continue to improve. Virgin’s said it was because it covered the Christmas period when The Beat does better with its Christmas music. The next ratings period, Virgin was back on top.

The next ratings period will tell us if this was another fluke. But The Beat has been consistently higher than Virgin in the overall ratings, and this ratings period was as far from Christmas as you can get.

Franco market: Rythme, CKOI see gains

On the francophone side, Rythme FM climbed above 98.5 FM to the top spot. Expect this to be temporary as 98.5’s A team comes back to work and so do the politicians whose activities fuel news-talk stations. (And besides, both stations are owned by Cogeco, so it’s not exactly a huge competition.)

CKOI is getting more respectable numbers than it used to. Not so long ago it was in the gutter, being outperformed by the anglo music stations among francophones. Now it’s well ahead of them, even nipping at the heels of #2 music station Rouge FM. We’ll see if that keeps up.

91.9 Sport is holding its own, with more than three times the audience it had last summer before the format change and equal to what it had in the spring (when presumably there was more sports to talk about). But its market share is still low, and it might need more to be viable as a talk station.

CHRF, the station that was supposed to be Radio Fierté and is now airing easy-listening music and some miscellaneous programming, is still stuck within the margin of error.

The Beat swaps morning, afternoon drive hosts

 

The Beat 92.5 is continuing its summer of transformation. On Monday morning, it announced that it’s moving Cat Spencer to afternoon drive and Cousin Vinny Barrucco to mornings. The changes take effect immediately.

Vinny will be joined in the mornings by co-host Nikki Balch, who has returned to Montreal after leaving Virgin Radio two years ago, as well as Stuntman Sam and Kim Kieran on news and traffic. Kieran is also moving to mornings from afternoons, replacing the departing Natasha Hall.

Spencer seemed excited about the change, even though morning host is traditionally the most prestigious of the radio jobs. (The 9-to-5 workday shifts are The Beat’s highest rated.) Spencer’s on-air time isn’t only reduced to two hours a day, but four days a week, Mondays to Thursdays. He’s joined by Claudia Marques on traffic.

Spencer explained on the air that he had planned to do mornings for five years when he joined The Beat in 2011, and wanted to move to afternoon drive and have his mornings back.

The rest of the schedule is unchanged. Donna Saker does 9am to 1pm, Christin Jerome does 1pm to 5pm, and Jeremy White takes over at 7pm. Rob Kemp and Nat Lauzon do weekend mornings and afternoons, respectively.

The changes (which also include new headshots for everyone) come less than two months after The Beat brought in a new station manager, Luc Tremblay. Tremblay, who had been working at La Presse+ since 2012, will also act as program director, replacing interim PD Martin Tremblay.

Ken Connors leaves The Beat to take over weekend mornings on CJAD

Ken Connors

Ken Connors

Along with the news that Natasha Hall is hanging up her microphone for another mysterious job opportunity, The Beat 92.5 is also losing assistant program director Ken Connors. He made the announcement after the fact on Facebook Friday:

Connors has been with Corus/Cogeco for 11 years, and like Hall was one of the people who worked at AM 940 before that.

UPDATE (July 18): As expected, Bell Media has announced that Connors is taking over as host of the weekend morning show on CJAD, replacing the retiring Dave Fisher. Connors will also co-host the Home Improvement Show with Jon Eakes and the CJAD 800 Trivia Show.

UPDATE (Aug. 6): Connors was interviewed on CTV Montreal about his new job.

Natasha Hall leaving The Beat

Natasha Hall, Sarah Bartok and Kim Sullivan.

Natasha Hall, Sarah Bartok and Kim Sullivan in their Beat gear at this year’s St. Patrick’s Parade.

I’m thinking this picture might be cursed. Three of The Beat’s female personalities in pretty cool-looking purple coats, and within months they all leave the station.

Unlike Sarah Bartok and Kim Sullivan, though, Natasha Hall’s departure is voluntary. She’s leaving for another job, though she wouldn’t say what it is exactly. But she seems pretty excited about it.

Hall’s job, doing news and traffic for the morning show, was posted by Cogeco Media, open for only a week and a half, suggesting they may already have someone in mind to fill it.

The station declined to comment on Hall’s departure.

Cogeco also posted the assistant program director job at The Beat, to replace the also-departing Ken Connors. The job posting doesn’t include any on-air duties. It’s interesting to be hiring a new assistant PD because the program director job is still being filled on an interim basis by Martin Tremblay.

UPDATE (July 22): Kim Kieran, currently doing afternoon traffic in addition to promotions work, has won Hall’s former job. She starts Aug. 15.

Montreal radio ratings: The Beat gaining on Virgin

Numeris released its spring quarterly ratings report for metered markets this week, of which Montreal is one. The numbers for Montreal’s English market show little change from what we’ve seen for several years now: CJAD leads among all listeners, while Virgin Radio leads among adults age 25-54.

But digging a bit deeper into the numbers by Numeris and research from Bell Media Sales, there are a few things worth noting.

  • Virgin is losing young listeners. Among adults 18-34, Virgin dropped from 40% to 32%, putting it in a dead heat with The Beat.
  • CHOM is now #2 among adults 25-54. It’s tight, but CHOM edged out The Beat to take second place behind Virgin among this advertiser-friendly demographic. But only four percentage points separates Virgin (27%) from The Beat (23%)
  • Virgin is ahead because of men. Virgin and The Beat are neck and neck among women 25-54, but Virgin beats The Beat by five points among men 25-54. The Beat pulling ahead among women would be a big selling point to advertisers.
  • Mornings: Virgin dropped to third place from first in the 6am-10am time slot (adults 25-54). The Beat is well behind the three Bell Media stations, which may have been a factor in the station’s decision to drop Sarah Bartok.
  • Daytime: The Beat is still tops 9-5, but Virgin has dropped below CHOM in third place, losing between 20% and 30% of its average-minute audience since fall.
  • Afternoon drive: This was a good ratings book for Aaron Rand, who climbed CJAD into second from fourth in the 4-7pm block among adults 25-54. Not so great for Mitch Melnick and TSN 690, which lost 40% of its 25-54 audience since fall, probably at least in part because of the Canadiens’ poor season.
  • Weekends: Virgin is still way ahead here.

Naturally, both Virgin and The Beat declared victory, with The Beat boasting about its 2+ rating and high numbers from 9-to-5, and Bell Media boasting about Virgin’s 25-to-54 demo lead and the fact that it owns four of the five stations in this market.

More francophones than anglophones

Numeris’s charts split the audience into French and English markets, but Virgin, The Beat and CHOM all have more francophone listeners than anglophones. When you add up the two languages, these are the average-minute audiences for the stations in Montreal:

  • The Beat: 19,900 (8,800E + 11,100F)
  • Virgin: 17,100 (8,300E + 8,800F)
  • CJAD: 16,300 (15,100E + 1,200F)
  • CHOM: 14,800 (6,900E + 7,900F)
  • CBC Radio One: 3,700 (3,200E + 500F)
  • TSN 690: 2,000 (2,000E + 0F)
  • CBC Radio Two: 1,300 (800E + 500F)

And if you add in the French stations:

  • CHMP 98.5: 38,100 (500E + 37,600F)
  • Rythme FM: 36,500 (1,200E + 35,300F)
  • The Beat: 19,900 (8,800E + 11,100F)
  • Rouge FM: 18,900 (600E + 18,300F)
  • Virgin: 17,100 (8,300E + 8,800F)
  • CJAD: 16,300 (15,100E + 1,200F)
  • ICI Première: 15,300 (400E + 14,900F)
  • CKOI: 15,100 (700E + 14,400F)
  • CHOM: 14,800 (6,900E + 7,900F)
  • Énergie: 9,400 (500E + 8,900F)
  • CJPX Radio Classique: 5,600 (800E + 4,800F)
  • ICI Musique: 4,200 (100E + 4,100F)
  • CBC Radio One: 3,700 (3,200E + 500F)
  • 91.9 Sport: 2,400 (0E + 2,400F)
  • TSN 690: 2,000 (2,000E + 0F)
  • CBC Radio Two: 1,300 (800E + 500F)
  • CKAC Circulation: 300 (0E + 300F)
  • CHRF 980: 100 (0E + 100F)

 

Not only does The Beat have more listeners on average than any other anglophone station, it has more listeners on average than all but one of the francophone music stations as well. (Virgin can crow about its larger reach, breaking 2 million, but someone tuning in a minute or two a month isn’t very valuable, I’d think. And besides, The Beat has a slightly higher reach on a weekly basis among anglophones.)

CHMP 98.5 is still at the top, and its average minute audience of 38,100 continues to make it the most popular radio station not only in Montreal but in Canada. The highest-rated station in Toronto, CHFI-FM, has an overall AMA of 27,400. Most other markets don’t have a station above 10,000.

La Presse and the Journal de Montréal focused on drops for Radio-Canada’s ICI Première and morning man Alain Gravel, while Le Devoir picks a few highlights. La Presse notes that Paul Arcand at 98.5 has an average minute audience of 83,440 (and that’s down significantly), and that all 10 of the most listened-to shows on radio in Montreal are either at 98.5 or Rythme FM.

The news isn’t all bad for Radio-Canada, though. Its weekend evening show La soirée est encore jeune is its most popular among adults 25-54, beating even its weekday morning show.

At the bottom of the ratings, CKLX-FM, now 91.9 Sport, seems to be slowly finding its footing, going up from a 0.9% share to a 1.4% share in the past year. Radio Circulation CKAC is still down in the dumps, mainly because of its repetitive format that no one will listen to for more than a few minutes. But even if you judge it by its daily reach (how many people tune in for at least a minute a day), it’s pretty poor. More francophones will check in with CJAD once a day than this station.

And dead last again is CHRF 980 AM, which abandoned Radio Fierté last year after barely trying it out, and now seems to have adopted a French version of owner Evanov Radio’s Jewel easy-listening format. Its schedule shows it’s bringing back live morning and afternoon programming, and has a weekly show for the LGBT community on Saturday evenings. They’ll need more than that, and some serious marketing, if they hope to make a dent in the ratings.

The Beat drops Sarah Bartok

Sarah Bartok, left, and Kim Sullivan representing The Beat at this year's St. Patrick's Parade on March 20. The station has since told both of them it no longer requires their services.

Sarah Bartok, left, and Kim Sullivan representing The Beat at this year’s St. Patrick’s Parade on March 20. The station has since told both of them it no longer requires their services.

Seems the cost-cutting at 92.5 The Beat isn’t over.

Shortly after dropping program director Sam Zniber and afternoon drive co-host Kim Sullivan, the news dropped this morning of the highest-profile dismissal yet: Sarah Bartok, co-host of the morning show, is no longer at the station.

She made the announcement on Facebook in a since-deleted post.

Sarah Bartok won't be waving this flag any more.

Sarah Bartok won’t be waving this flag any more.

Her name was being scrubbed from the station’s website on Wednesday (I’m told by a source in the know that she’s still an employee until her contract ends at the end of August), but already fans are sending messages to the station on social media, outraged at the cut, with some vowing to boycott. (It would not be the first time people have made such a threat against a Montreal radio station for firing a well-liked host, and will probably have the same effect.)

I wrote a short story about the decision for the Montreal Gazette, which has prompted more than 100 comments on Facebook.

The Toronto-born Bartok joined the morning show six years ago, when the station was still The Q and her co-host was Aaron Rand. It was also after it dropped Tasso and Suzanne from its morning show, a decision that also prompted outrage.

Bartok was profiled last year by the Montreal Gazette’s Phil Carpenter as part of his Before Dawn series:

UPDATE (June 3):

Meanwhile, this is how The Beat is responding to dozens of angry posts on its Facebook page:

I don’t know what “circumstances outside our control” is supposed to mean.

UPDATE (July 25): Another Facebook post from Bartok:

UPDATE (Aug. 2): Bartok has moved back to Toronto and now has a website as she looks for her next gig.

Kim Sullivan’s post-Beat career begins with The Checklist

Kim Sullivan hosts The Checklist

Kim Sullivan hosts The Checklist

It was a little more than 10 years ago, and Kimberley Sullivan, a kid from Sorel with degrees in psychology and education, wanted to do something that had nothing to do with either of those things: Be a broadcaster.

“I wanted to do media, and my father said if you’re not going to do it now, when are you going to do it?” she explained to me in an interview.

So she got a job doing traffic reports for the Astral Media radio stations in Montreal, and hosted a show on Virgin Radio. She quit her job, taking a severe pay cut, to follow her dream. Her career later took her to Winnipeg, then Ottawa, and back to Montreal, where three years ago she was hired at 92.5 The Beat, first doing evenings, then co-hosting afternoon drive with Cousin Vinny.

That gig ended this month when she was let go due to budget cuts.

But rather than spending her days shoving her face in a bucket of Häagen Dazs (though I suppose she could do that too if she wanted), Sullivan is busy promoting her new show on MAtv, about people trying things they’ve never done before but always wanted to.

It’s called The Checklist, and its official premiere is tonight at 9:30pm (though the first episode has already aired in other time slots). The 10-episode half-hour show invites a guest from the public (from among submissions sent through social media) to do something interesting, exciting and, above all, that looks good on television.

The show is similar to one she did for Rogers TV in Ottawa called “Before I Kick The…”, with the big difference being that she’ll experience these activities with someone else rather than by herself. “I wanted it to be other people, not just about me,” she said. “What I loved most about this show is seeing the emotions of others.”

Kim Sullivan jet-boating on the St. Lawrence with participant Michael Saragossi in the first episode of The Checklist.

Kim Sullivan jet-boating on the St. Lawrence with participant Michael Saragossi in the first episode of The Checklist.

Among those activities: jet boating, glass making, skydiving, riding in a helicopter, and having tea at the Queen Elizabeth Hotel. There are 18 activities in all in those 10 episodes.

Sullivan said she intentionally avoided calling the show The Bucket List, partly to get away from the whole death thing (for the record, Sullivan has no plans to die any time soon, and neither do her guests), and partly because the things they’re doing in this show aren’t really “bucket list” items. “Bucket list is Taj Mahal,” she said. But this show is more about getting people to experience things around town they wouldn’t have done otherwise.

“Everybody has something they want to do and haven’t taken the time to do it,” she explained. Even her. “I live two streets down from Moishe’s, and I’ve never been. I totally thought i was the type of person who did everything I want to do, and obviously I don’t.”

The Checklist got the green light last July and started filming in August. It was too late for the fall 2015 schedule, when MAtv first launched anglo programming. The plan was to launch the show in January, but Sullivan said that was a bit silly considering how many of these activities are outdoors in the summer. So they waited until May.

Because the show is on MAtv, it’s only available to people who subscribe to Videotron cable or Videotron’s Illico Club Unlimited streaming service.

It’s uncertain if this project will go beyond these 10 episodes. Sullivan noted that she’s a “media professional”, and it’s unclear if that means she can propose and host a TV show on MAtv and have it considered as “access programming” under the CRTC’s definition. When the CRTC came down against MAtv last year, it discounted some shows hosted by professional media personalities, many of them associated with Videotron parent company Quebecor. The commission’s decision doesn’t give clear guidelines for determining whether the person proposing a show is really from “the community” instead of the industry.

The Checklist airs:

  • Mondays 3pm
  • Wednesdays 11am
  • Thursdays 9:30pm
  • Fridays 3:30am
  • Saturdays 3:30pm
  • Sundays 1:30pm and 7:30pm

Also new: Black Wealth Matters

Also debuting tonight, half an hour before The Checklist, is Black Wealth Matters, a documentary series about economic matters in the black community. It’s produced by Henri Pardo, who was also behind StartLine, a show about local businesses in food, arts and multimedia.

Black Wealth Matters airs:

  • Mondays 11:30am
  • Tuesdays 3pm
  • Wednesdays 8am
  • Thursdays 9pm
  • Fridays 3am
  • Sundays 12:30am and 7pm

Further reading

Rob Kemp to host weekend mornings on The Beat

Rob Kemp

Half a year after being let go from CHOM as part of a larger bloodletting at Bell Media, Rob Kemp has landed at Cogeco’s 92.5 The Beat, where he’ll be in the company of many others he used to work in the same building with.

The Beat made the announcement Friday morning, saying he’ll be hosting the weekend morning show, 6-9am, “throughout the summer.” No specific start date is mentioned, but it’s “soon.”

Shaun McMahon, who hosts that show now, will be filling in on other parts of the schedule as everyone takes vacation.

But what about after the summer, when there’s less need for vacation fill-in? No word on that. Promotions Director Stéphanie Lagacé says they’re just focused on summer right now.

Then again, since they don’t know who the program director is going to be this fall, it makes sense not to think too far ahead.

Kemp is hardly the first person to leave Bell Media Radio’s home of 1717 René-Lévesque Blvd. (or Astral’s 1410 Fort St. before it) to move to Cogeco’s HQ in Place Bonaventure. The station has a habit, it seems, of stealing or picking up people from the other guy (particularly people at Virgin Radio). Among them:

  • Morning host Cat Spencer (poached from Virgin)
  • Afternoon drive host Cousin Vinny Barrucco (poached from Virgin)
  • Evening host Kim Sullivan (Virgin alum hired by The Beat after stints in Winnipeg and Ottawa)
  • Weekend host Nat Lauzon (poached from Virgin as she transitioned to part-time work)
  • Pete Marier (took on weekend work at The Beat after a contract dispute with CHOM, now works at Boom FM in Ottawa)
  • Murray Sherriffs (hired by The Beat after CJFM let him go as part of the Mix 96/Virgin Radio transition, let go three years later)
  • Interim Program Director Martin Tremblay (was formerly executive producer with NRJ/Rouge FM in Montreal)
  • General Manager Wayne Bews (former TSN 690 GM shuffled into CTV job when that position was eliminated, hired by The Beat until that position was eliminated as well)