It’s the end of an era: After years of Numeris (formerly BBM Canada) publishing a bare minimum of statistics on radio ratings in Canada’s five largest markets, it will now publish no data at all.
A statement on its website reads “Effective the start of the 2022-23 broadcast year (August 29, 2022), the Radio Topline Reports will no longer be produced. The final report will encompass the period ending on August 28, 2022.”
That report came out last week. It showed about the same as previous reports did, with CJAD 800 leading the pack on the anglophone side and 98.5 FM leading in French, as they always do.
Numeris (which is owned by the broadcasters) hasn’t explained why it made this decision. The result is that the only people who have access to even the most basic data will be those who are Numeris members — the broadcasters themselves as well as ad agencies and others who can afford the budget.
So we’re left to whatever (self-serving) statements they make about the ratings every three months. Fantastic.
Anyway, here’s what it looks like, one last time, for Montreal’s English market: