Peter Paladew

With the Rogers-Shaw transaction finally approved and going ahead, Quebecor’s Videotron subsidiary announced this morning that it would task its new CEO of Freedom Mobile with selling the brand to an English Canadian public.

Peter Paladew, who is described as a Canadian businessman who was once the owner of the Toronto Sun and its sister newspapers, will be the face of Freedom Mobile, much like Galen Weston Jr. is for Loblaw-owned grocery stores.

“As a proud Canadian who has made it his life’s work to use telecommunications to keep this country together, I’m excited to get more people from B.C. to Ontario on board the Freedom Mobile train,” said Paladew.

From the Calgary Stampede to the Niagara Falls wine festival, Paladew said he looks forward to “travelling this great country and meeting all the regular Canadians who are ready to pay lower prices for wireless service.”