Four months after Elliott Price launched his Sunday night sports talk show on CFMB 1280 AM in the aftermath of his layoff from Bell Media, he’s replaced it with a nightly two-hour talk show that begins tonight.

Price is Right will run 8-10pm weekdays, which is an awkward time for a sports talk show because, well, aren’t most people watching sports during those hours? (At least with the Stanley Cup awarded and the NBA championship about to be, the evening sports schedule gets a bit less busy.)

Price’s show replaces not much interesting. Since Evanov Radio purchased the station, the hours of 6pm to 10pm weeknights have been given to “Lounge”, a music show similar to those on Evanov’s Jewel radio stations. The station is still mainly Italian (5am-6pm weekdays), with programming for the Haitian and other ethnic communities after 10pm or on weekends.

The show has lined up several sponsors, which Price promotes during his show and podcast, including Portes Fenêtres Etc., Traiteur Mezza and real estate broker Terry Vlogiannitis. The 44 episodes of his podcast have 14,940 downloads as I write this (an average of 340 each), which isn’t too bad considering TSN 690 has about 2,000 listeners during the average minute.