Pierre Bruneau, who anchored newscasts on TVA for decades before recently announcing his retirement, has announced what his next project will be: TikTok content creator.

“I loved my time at TVA, but I’ve been wanting for a long time to explore my more creative side,” Bruneau said in an interview. “Now I’ll have the time to really focus on my new TikTok career.”

Among the content he’s toying around with these days, there’s morning chats, random trivia, story times from his career as a journalist, cycling time lapses, stitches with fellow creators and fans, and live Q&As.

“I really want to get into fun transitions,” Bruneau said, mimicking the moves of some of his favourite fashion creators. “But, to be honest, I suspect most of my videos will just me of me dancing to my favourite songs. As they say in the industry: sueur, sueur, sueur.”