CJFM, the station formerly known as Mix 96, is celebrating its 96th day on the air under the new brand on Friday, April 17, with a somewhat unusual gimmick: a lucky virgin couple will get to pop each other’s cherries live on air during the morning show.

Though this sounds a bit PG-13, CJFM’s program director assures nervous listeners that the audio from the encounter will be tasteful and won’t scare away small children. Still, he’s not encouraging them to tune in and start pestering parents with questions about what it means to pop a cherry or be a virgin.

The couple, who will be chosen through a contest, will be put in a private room with no cameras but with microphones – far enough away that they won’t pick up sloppy noises but close enough that they’ll pick up the moaning and screaming.

In addition to signing an affidavit attesting to their virginities, the couple will also have to prove that they are in a committed loving relationship.

Still, this idea is probably going to get some religious groups’ knickers in a knot. We’ll see what their reaction is.