Tag Archives: Astral-Media

| TV

CRTC approves V’s purchase of MusiquePlus/MusiMax

The last piece of the Bell-Astral divestments was approved today by the CRTC: the sale of MusiMax and MusiquePlus to V Media, the owner of the network formerly known as TQS.

Even though the sale has only been approved now and hasn’t yet closed, the companies are already acting as if it’s a done deal. V and MusiquePlus/MusiMax are promoting each other, to the point where a new MusiquePlus show is a behind-the-scenes look at a show on V.

The purchase price is $15.52 million. In 2007, Astral bought a 50% of these two channels from CHUM Ltd. for $68 million, giving them a value of $136 million.

In order to raise money to pay for the channels, V itself will take on new investors: The Caisse de dépot et placement du Québec and the Fonds de solidarité FTQ will each take a 15% stake in V Media (which also includes the conventional TV network). A third “institutional investor” will take another 15% stake, and the Rémillard family will retain the other 55%, with the possibility of raising that stake up to 59% of the company performs well.

The board of directors of V would be composed of four representatives of Remstar and one representative each of the three 15% investors.

Licence changes — more flexibility, but not too much more

As part of the transaction, V had asked for some amendments to the licences for the channels. Some of them relate to the fact that they’re no longer owned by large media companies (particularly a requirement to spend a percentage of that group’s revenue on so-called “programs of national interest”). Others are meant to give them more flexibility in programming.

V had proposed that MusiquePlus and MusiMax have a minimum requirement of 75% of their programming be devoted to music-related programming. Currently MusiquePlus has a 90% requirement and MusiMax has no minimum. The CRTC didn’t like that number and imposed an 80% requirement for both services.

V wants to use comedy, a genre that isn’t being exploited much in French-language television (there’s no French equivalent to the Comedy Network), to draw audiences to MusiquePlus, particularly in its target demographic of people age 18-34. For MusiMax, it’s lifestyle and reality shows to draw women 35-54. But it also says it wants to have more live musical performances in studio, and more concert programs.

There were also proposals related to program categories. Both services can now include “music video programs” in the 30% of their programming month they have to devote to pure music video programs. This would allow them, I believe, to add a count a program like Cliptoman (MusiquePlus’s version of Much’s Video On Trial, where comedians make fun of music videos) toward that quota.

V also proposed to reduce the Canadian content exhibition requirement from 55% of the broadcast day and 55% of the evening (6pm to midnight) period to 45% for those two periods. The CRTC also felt this was too much, and decided on 50% for both periods for both services. This is still higher than services like Canal D and Historia, which have profit margins around 50%.

In terms of Canadian content spending, the CRTC agreed with a 31% level for the services combined, so that it must spend 31% of its revenue on Canadian programming, just slightly above what it was before.

Finally, MusiquePlus and MusiMax also have a special condition that requires them to pay 3.4% and 5% of their revenues respectively to MaxFACT, a fund that helps create and produce Canadian music videos. V proposed to create its own fund, the Rémillard Fund, that would take this money instead. The CRTC approved of this, provided it is satisfied with the new fund’s operations and independence.

Sale valued at $22.9 million, includes ad revenue guarantee

The sale price is $15.5 million, but comes with a guaranteed ad buy of up to $1.5 million (excluding commissions), which brings the net price down to $14 million. There’s also a guaranteed ad revenue floor for two years.

These guarantees make determining the actual value of the transaction difficult, because how much it will actually be depends on certain factors.

According to documents submitted in the application, the guarantee of at least 80% of 2013 revenues, or about $6.6 million a year, would last until August 2016. But this would be adjusted if viewership drops by more than 5%.

The contract also allows V to cancel the ad buy and get half of that, or $750,000.

On top of this, Bell Media would also sell third-party ads for these two services and V, for which it would earn a commission. That commission has minimums and maximums that put it in the high six-figures annually.

In fact, Bell Media would become the exclusive ad agency of MusiquePlus and MusiMax until August 31, 2016. V would be able to enter barter agreements and other exchanges, but actual ad sales would have to go through Bell.

As if that didn’t sweeten the deal enough for V to take over the money-losing services, Bell also agreed to pay off an outstanding debt imposed on Astral in 2007 when it bought the 50% of the company that owns the networks from CHUM Ltd. (which at the time also owned MuchMusic). This is $40,476 a month to be paid to the Harold Greenberg Fund. But since those payments ended Aug. 31, it’s a moot issue.

The CRTC didn’t agree that the guaranteed ads should be deducted from the purchase price, calling it “the normal course of business”. Adding in things like assumed leases, the CRTC evaluated the total value of the transaction at $22,872,086.

Hope for a turnaround

Because of the tangible benefits policy that requires that 10% of the value of the transaction goes to funds and projects that benefit the broadcasting system, V now has to propose a new tangible benefits plan. The CRTC has given them 30 days to do so. (It notes that it recently changed some policies relating to tangible benefits, and this proposal should follow those new guidelines.)

The acquisition makes sense both for V and for the two struggling music channels. The Rémillard family bought TQS out of bankruptcy in 2008, and while the decision to effectively abandon all news programming was very controversial at the time, it also helped them bring the network into the black after decades of bleeding money.

Now, people are hoping that they can do a similar turnaround with MusiquePlus and MusiMax. MusiquePlus made $867,851 in pre-tax profit in 2012-13, but lost almost $6.5 million in the four previous years. MusiMax is in the black, but has had a pre-tax profit margin of under 1% over the past three years.

The drop in revenue has come with a drop in ratings. MusiquePlus went from a 1.1% rating overall in 2006 to a 0.7% share in 2012. Both services have seen drops in subscriptions as well, of 10% for MusiquePlus and 13% for MusiMax in only three years.

| TV

V to buy MusiquePlus and MusiMax, the last of the Bell-Astral castoffs

The announcement Tuesday from both Bell Media and V that the latter has won the bidding to purchase music specialty channels MusiquePlus and MusiMax means that all of the assets that the CRTC forced Bell to get rid of as a condition of the Astral acquisition now have prospective new owners.

Neither company revealed the amount of the sale, but we’ll know it when the matter comes before the CRTC. La Presse reports it’s $15 million total, which is low for a well-known specialty channel (much less two), and well below the price it was evaluated at when Astral acquired CHUM’s 50% share of the channel for $34 million in 2007.

To recap, here’s what is being sold, and the status of those sales:

To Corus Entertainment:

  • 50% interest in Teletoon (includes four Teletoon channels and Cartoon Network Canada), for $249 million total (Corus already owns the other half)
  • 50% interest in Historia and Séries+, for $138.6 million total (Corus is also acquiring Shaw’s 50% interest for the same amount)
  • CKQB-FM Ottawa (106.9 The Bear) for $10 million
  • CJOT-FM Ottawa (Boom 99.7) for $3 million

All of the acquisitions listed above (with a total purchase price of $400.6 million) were dealt with at a CRTC hearing that began Nov. 5. We are now awaiting a decision. The acquisitions were approved in December and January.

To Jim Pattison Broadcast Group:

These acquisitions were announced on May 16. The purchase price is unknown. The CRTC has not yet set a hearing date for this acquisition. UPDATE (Jan. 15): The total purchase price is $25.5 million (but valued by the CRTC at $29.8 million). The transaction was approved without a public process.

To Newcap Radio:

These acquisitions, total price of $112 million, were announced on Aug. 26. The CRTC has not yet set a hearing date for this acquisition.

To DHX Media:

These acquisitions were announced on Nov. 28. The CRTC has not yet set a hearing date for this acquisition.

To V Media:

  • MusiquePlus Inc. (MusiquePlus and MusiMax). Price unknown (La Presse reports $15 million).

The CRTC has not yet set a hearing date for this acquisition.

V, turnaround artist

It’s been a bit over five years since a company effectively owned 50% each by Maxime and Julien Rémillard got CRTC approval to take over the bankrupt TQS network. Thanks in part to a successful reboot that banked on a counter-programming strategy, and in part to getting the CRTC to agree to virtual elimination of its news department, the Rémillards got the network that has never made money to finally make some money.

The road hasn’t been easy, though. As competitors like Bell Media, Quebecor Media, Radio-Canada and others can make liberal use of other sources of funding, V had only advertising revenue to go on. It had no money-making specialty channels or lucrative cable distribution networks.

Remstar does have licences for three unlaunched specialty channels:

Each of these has four years (so until 2015) to launch before their licences are taken away.

It also had a licence for a user-generated-content channel, which has since expired because it never launched.

Launching new specialty channels is difficult for various reasons, but a big one is that you need to get carriage. And unless you own a cable provider, that can be an uphill battle.

Getting control of MusiquePlus and MusiMax means V doesn’t have to go through that process. MusiquePlus already has 2.4 million subscribers. MusiMax has 1.9 million. They’ll already have the audience. It’ll just be a question of turning that into profits.

Unlike most popular specialty channels, MusiquePlus and MusiMax are not highly profitable. MusiMax has been hovering around the break-even mark, and MusiquePlus has lost more than $5 million since 2009. (This is probably why Bell decided to let them go.)

Media critics blame this unprofitability on the channels having lost their way. There’s no music on MusiquePlus, they complain, but rather a series of reality shows about pregnant teenagers, models, cars, washed-up celebrities, people who are famous for being famous and whatever Criss Angel is.

Sure, there’s Rajotte, but MusiquePlus has a long way to go to make itself a music channel again. On the bright side, V has already shown that it can revitalize a television channel and keep it young at heart. If it can do the same with these channels, while also keeping them tied to their raison d’être — music — then they should be able to win a lot of fans, and hopefully make a good amount of money too.

| Media, Montreal, Radio

CRTC allows Bell to buy Astral, keep TSN 690

Astral CEO Ian Greenberg, left, with BCE CEO George Cope at May's CRTC hearing

Astral CEO Ian Greenberg, left, with BCE CEO George Cope at May’s CRTC hearing

Fans of TSN 690 are cheering now that the CRTC has approved Bell’s acquisition of Astral Media, and allowed the combined company to keep four of the five English-language commercial radio stations in this market, despite the fact that this goes beyond limits set in the commission’s common ownership policy.

You can read my story explaining the station’s future in The Gazette, read Bell’s press release announcing its acceptance of the decision, or get nerd-level detail below.

The decision makes Bell a dominant player in the television and radio markets in Montreal, owning the top-rated TV station with by far the top-rated local TV newscast, as well as the largest English-language radio newsroom and both English-language commercial talk stations.

In radio, Bell’s commercial market share reaches 76%, with the remaining quarter held by CKBE (92.5 The Beat). That might change once a new talk-radio station owned by TTP Media goes on the air, but we don’t have a date for that yet, and it could be as late as November 2014.

Perhaps even more troubling than the market share of Bell and Astral combined is what happens when you consider Bell and now-rival Cogeco. The two players will have a 96% commercial market share in Montreal’s French-language market (Radio Classique and Radio X are the only others big enough to subscribe to ratings agency BBM) and a 100% commercial market share in English Montreal.

The CRTC cited a few factors that swayed its decision to grant the exception: TSN 690’s niche format, the thousands of submissions it received asking for it to remain on the air, and the fact that the combined company would own only two French-language radio stations in Montreal.

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| Montreal, My articles, Radio

The third option for TSN Radio 690

If you don’t want to read this really long post, you can get the short version in this story and this followup in The Gazette, and this story at Cartt.ca.

CRTC Quebec regional commissioner Suzanne Lamarre grills Bell on its plans for Montreal radio on Monday.

CRTC Quebec regional commissioner Suzanne Lamarre grills Bell on its plans for Montreal radio on Monday.

I’d thought about it. Some people had asked me about it. Others suggested it to the CRTC in their written submissions. And the CRTC asked Bell about it in a letter after it filed its application. But until Monday afternoon I didn’t think it was seriously an option that the commission might consider imposing.

Could the CRTC force Bell to keep CKGM (TSN Radio 690) and sell one of the other English-language Astral radio stations in Montreal, as a condition of approving the larger Bell-Astral deal?

Learning from the very negative public reaction from its initial proposal last year to turn CKGM into a French-language radio station, this time Bell is asking for an exception to the CRTC’s radio common ownership policy so it can keep it in English while still owning three other stations in the (currently) five-station market. This puts the commission in an awkward position if it accepts the purchase deal. Does it give the exception, giving one company control of four of five commercial stations and 75% of the commercial audience share? Or does it deny the exception, forcing Bell to sell the money-losing station to someone else who would most likely change its format? Bell convinced thousands of listeners that the former is better, putting together a Save TSN 690 petition and getting the same fans who were cursing its name months earlier to be suddenly singing its praises.

A background in common ownership

The CRTC’s common ownership policy, often incorrectly or incompletely explained, has two rules for radio:

  1. One company can’t own more than two AM stations and two FM stations in a single market
  2. One company can’t own more than three stations total in a market with fewer than eight commercial stations

French and English stations are considered in separate markets even if they share the same geographical area. Montreal’s English market, with only five commercial stations (though soon to be six) meets that second criteria, while the French market, with 11 commercial stations (soon to be 13 or even 14), doesn’t.

The policy is just that, a policy, and exceptions have been granted before. The most on-point one is one that was granted to Cogeco in 2010 that allowed it to keep three French FM stations in Montreal after it acquired most of the Corus Quebec network. This was allowed in exchange for Cogeco setting up the Cogeco Nouvelles radio news service, with CHMP 98.5 FM in Montreal as its flagship station. That station is now the highest-rated in Quebec. The second-highest-rated, CFGL (Rythme FM) 105.7, is also owned by Cogeco.

The irony here is that this request was strongly opposed by Astral Media (it even threatened legal action to stop it), it was supported by third parties because it would put Cogeco in a position to better compete with Astral, and Cogeco is a fierce opponent of the Bell/Astral deal because of increased concentration of ownership. (Cogeco hasn’t said much about the request for an exception, perhaps seeing how hypocritical it would look.)

Now Bell/Astral is using the Cogeco decision as a precedent to get the same treatment in English. Astral argues this should be an easier decision because unlike CHMP, CKGM is a money-losing station, its audience is tiny, and it’s on AM.

And Cogeco, the one company that you’d think would be most against allowing Bell to own four of the five stations in this market, is silent on the matter. Cogeco CEO Louis Audet told me on Wednesday after the company’s appearance before the CRTC that “we’ve kept away from that” and “it’s up to the commission to decide.”

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| Media

Follow the Bell/Astral CRTC hearings (again)

CPAC will be livestreaming this week's CRTC hearing in Montreal

CPAC will be livestreaming this week’s CRTC hearing in Montreal

This week, the Canadian Radio-television and Telecommunications Commission conducts five days of hearings into BCE Inc.’s purchase of Astral Media Inc.

You can follow the hearings in one of the following ways:

Here are some links that will help you understand what’s going on:

Coverage

| Media, Opinion

Five challenges for Bell in front of the CRTC

BCE CEO George Cope (centre) and other executives from Bell and Astral will be in front of the CRTC again on Monday.

BCE CEO George Cope (centre) and other executives from Bell and Astral will be in front of the CRTC again on Monday.

Starting Monday, Bell Media appears before the Canadian Radio-television and Telecommunications Commission in a second attempt to convince it to approve its acquisition of Astral Media Inc.

The burden is on the applicant to convince the commission that this change of ownership is good for the broadcasting system. And since the CRTC has already rejected this acquisition once, it’s even more pressing for Bell to present a solid case this time.

So with that in mind, here are (in my opinion) the greatest challenges Bell will have to face to get this new deal through:

1. Stay humble: Nothing says “this company is too big” more than a supreme sense of arrogance. Many times during the first hearing last fall, Bell gave the impression not only that it knew better than its competitors, but even that it knew better than the commission. Whether real or not, that impression doesn’t sit well and perpetuates the idea that Bell getting any bigger is a very bad idea. Bell needs to come to the table believing that its proposal does more to benefit everyone than it does to benefit Bell, and not hesitate to answer the commission’s questions fully and honestly.

2. Explain its dealings with competing cable companies: Bell’s acquisition has come under a lot of opposition from just about everyone who provides cable TV service in Canada, with the exception of Shaw. Videotron, Rogers, Cogeco, Eastlink, Telus, the Canadian Cable Systems Alliance and small independent cable companies have remarkably similar stories about how Bell is already using its power over programming rights to strong-arm them into abusive contracts over carriage and deny them mobile and other non-linear rights. Bell’s answer to this last time was that (a) its competitors are trying to re-argue a case that was arbitrated by the CRTC and has since been dealt with,  that (b) the CRTC’s vertical integration rules and arbitration process already protect against abuses in these kinds of deals, and if Bell was truly being abusive the CRTC would step in under those rules, and that (c) it’s in Bell’s interests to distribute its content as widely as possible and get deals done with competitors.

The first two points are valid, and it’s true that this issue isn’t directly relevant here. The third point is contradicted by the simple fact that Bell doesn’t have content deals for mobile and other platforms with its major competitors. Bell’s explanation for this, that its competitors have decided to conspire against it in order to make Bell look bad in front of the CRTC so they can gain a competitive advantage, sounds too far-fetched to make sense.

Even though they might not be directly relevant to this case, Bell’s troubled dealings with major competitors contributes to the impression that they’re already too big. Bell needs to reassure the CRTC that its relationships with its competitors are not one-sided, even if it means re-arguing these disputes.

3. Articulate a solid plan for programming: Bell was criticized the first time around for not having much solid to offer Canadians on the air, besides its tangible benefits package. This time around, there are some improvements, but Bell needs to sell them more. There’s the new Investigation channel it’s proposed, but cable channels are money-makers. There’s its plan to reserve space on pop stations for emerging artists, but rather than reserving 25% of its total airtime, it’s reserving 25% of its CanCon songs (or 25% of French-language songs on French stations). On TV, it’s promised to keep money-losing CTV Two stations running until 2016. That’s not an insignificant pledge, but 2016 is only three years away. Bell needs to present a long-term plan that not only makes obvious improvements to the broadcasting system, but does so in a way that requires Astral as well.

4. Focus on the intangibles: Last year, after facing strong opposition from competitors and the public, Bell came to the CRTC with an updated proposal that significantly increased its tangible benefits package. Setting aside that the benefits package was still very self-serving, the throw-money-at-the-problem approach didn’t impress the commission, and might have done more harm than good, reinforcing the impression that Bell thinks it can buy approval. Bell needs to show what it’s done to improve the existing CTV assets, and explain how it can apply that to Astral’s to make them better too (and better, of course, does not just mean more profitable).

5. Explain its radio divestment plan: The CRTC found that Bell’s original plan for radio assets, to sell 10 radio stations that put Bell over the maximum limit in large markets, and to have those stations be a mix of those currently owned by Astral and those owned by Bell, looked like Bell was trying to trade up. When I looked at the stations, I came to a similar conclusion, with some exceptions. But Bell isn’t changing its plan, and selling the same 10 radio stations. Bell has reassured me that its divestment plan is more complex than selling the lower-rated stations, but it will need to do a better job of selling this to the commission as the best plan for all stations involved, and for the competitiveness of their markets, if it expects approval. (It may have already done this — part of their plan was submitted confidentially to the CRTC  — but it needs to sell this to the public too somehow.)

| Opinion, Radio

Bell/Astral’s radio divestment plan still looks self-serving

Bell’s list of radio stations for sale. The “Market Rank” column has limited use, because it doesn’t list how the stations to be divested compare to the ones being kept.

In its revised application to the CRTC to request regulatory approval for the purchase of Astral Media, Bell parent BCE promised that its revised plan would handle the commission’s concerns about concentration of ownership. Bell would sell off some popular Astral specialty channels including Family, MusiquePlus, and Musimax, and offload its half of Teletoon, Historia and Séries+ to Corus. The result would put Bell at just above the 35 per cent mark where the CRTC, according to its own policy, would normally approve such an acquisition (though the commission said in rejecting the first deal that this was more of a guideline than a hard and fast rule).

But what about radio? On that front, Bell’s plans are identical, with the exception of its revised proposal for CKGM in Montreal (asking for an exemption to keep it instead of requesting it be converted from English to French). For the rest of the country, Bell would keep all the Astral radio stations, except in markets where they would put the combined company above the CRTC’s common ownership limits (two AM stations and two FM stations in any market with eight or more commercial stations).

That comes out to 10 stations, in Vancouver, Calgary, Winnipeg, Toronto and Ottawa (Bell has already agreed to sell the two Ottawa stations to Corus). Bell submitted a list of the 10 stations it planned to sell during the CRTC hearing on the first application last September. It included seven stations currently owned by Astral and three by Bell.

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| Montreal, Opinion, Radio

TSN 690’s CRTC exemption: The pros, the cons and the misconceptions

With apologies to National Lampoon

With apologies to National Lampoon

If there’s anything that everyone can agree on, it’s that this is a passionate issue. Even Bell Media says it was taken aback last year by the outpouring of outrage over its plan to convert CKGM from TSN 690 to RDS 690 as part of its acquisition of Astral Media. Even though it was a minor related application of a $3.38-billion purchase, the Canadian Radio-television and Telecommunications Commission spent a great deal of time discussing the proposed change to this one radio station because of all the reaction. It was during questioning about CKGM that CRTC chairman Jean-Pierre Blais held up a thick binder and said he didn’t have a summer vacation last year because he was busy reading all the public comments.

More than 700 people filed individual comments with the CRTC, the vast majority opposed to Bell’s proposal, and most not really caring about the larger acquisition. Three people without any financial interest actually showed up at the hearing to plead for the station, which is very rare and was greatly appreciated by commissioners.

This time around, things are different. Bell is taking the side of the fans, asking for an exemption to the CRTC’s common ownership policy to allow it to keep TSN 690 while also acquiring three of its four competitors in English-language commercial radio (including its main competitor CJAD). It started a petition and its radio personalities asked fans to fill it out (listen to Mitch Melnick explaining the situation the day the application was published), telling the CRTC why it should keep the station alive.

According to the CRTC’s website, there are now about 980 comments on this petition. You can read them in a series of PDF files posted here.

I went through a few hundred of them, and most of them are the same: heartfelt, angry, worried. These are the station’s loyal listeners, who say they will swear off radio altogether if their beloved station is pulled off the air. Many are from people in other cities who say they listen to the station online. Most argue that CKGM in its current form provides something unique to Montreal’s English-speaking community, and that alone is a reason to grant the exemption.

I’ve read at most a handful that say anything about the larger acquisition of Astral by Bell. Most couldn’t care less who owns the station or the others, as long as TSN retains its format, its personalities and its Canadiens games. Some even rant against large corporate media, which is odd when you’re indirectly supporting a mega merger of media companies. Some are even against the larger merger of Bell and Astral. One demands that Bell be forced to sell CHOM, CJAD or CJFM (Virgin Radio) instead.

But they’re all unanimous in that they want TSN 690 to be kept as is.

In reading these letters, it became clear to me that many of the writers have misconceptions about the application, about the CRTC’s intentions and about what could happen to CKGM. I hope to clear some of those up here. But first, I’ll present, as dispassionately as I can, the big reasons the CRTC should approve the exemption requested, and the big reasons it should not.

Why the CRTC should give an exemption to allow Bell to keep TSN 690

1. The format will go on: Bell has promised that, if it gets its way, it will commit to keeping CKGM as an English-language all-sports radio station for seven years, and will continue to air Canadiens games on it (as long as it continues to have the rights). This is, at least on the surface, the best possible outcome for the station’s listeners. Gone, for at least until 2020, would be the threat that the station might shut down because it’s unprofitable. And implicit in this promise is that the station’s staff would continue to have jobs (at least subject to the usual turnover that happens in radio). Plus, it would finally end all this uncertainty over the station’s future.

2. Consolidating sports on TSN: Bell hasn’t said that this would happen, but it stands to reason if it owns both CJAD and CKGM that Bell would move sports broadcasts to the latter. CJAD currently carries Alouettes games and select Impact games. CKGM could carry live broadcasts of all three Montreal teams (except where they directly conflict, which would logically see spillover go back to CJAD). Fans wouldn’t have to keep track of which station owned the rights to which franchise, and CJAD listeners who aren’t interested in sports wouldn’t have their regular programming interrupted by sports.

3. Retaining synergies with TSN: Though theoretically the station could continue if it was sold to, say, Rogers, any sale would strip the station of its branding as well as the advantages that come with being a member of the TSN family. With Bell’s claws firmly entrenched in the Canadiens, even if its ownership stake is minor, this becomes very important for an all-sports station.

4. Money for journalism and amateur sports: You could practically qualify it as a bribe, but in reality cash promises are encouraged by the CRTC and often help get things passed. Bell has promised to give $105,000 over seven years ($15,000 a year) to Concordia University for sports journalism scholarships (just what we need, more journalism students), and $140,000 over seven years ($20,000 a year) to support amateur sports in Montreal. These are not inconsiderable sums for a station that has been losing money since it launched in 2001. Though it may be pocket change for a $30-billion company, the fact that Bell is willing to spend it to keep a money-losing station on the air says something.

5. The cat’s already out of the bag: The truth is this same type of exemption has already been allowed. In 2010, the CRTC allowed a similar exemption in Montreal’s French-language market when Cogeco bought Corus’s Quebec stations. The acquisition resulted in Cogeco owning three French-language FM stations in Montreal (it already owned CFGL Rythme FM, and acquired CHMP 98.5 and CKOI). The commission said it could keep all three, despite the normal limitation, in exchange for setting up the Cogeco Nouvelles agency which would have CHMP as its flagship station. The request was billed as a way to save CHMP. Now it’s the most popular radio station in Quebec. By comparison, the CKGM request is for a station on the AM band and is for the station that’s last in the ratings.

Why the CRTC should not give an exemption to allow Bell to keep TSN 690

1. It would make Bell a dominant force in Montreal English radio: Allowing Bell to own both CKGM and the Astral stations would mean it would own four of the five established commercial English-language radio stations in Montreal, with only The Beat competing with it. The combined commercial market share would be over 70% for one company. This will be mitigated somewhat when the TTP Media group launches an English talk station at 600 AM, and when Dufferin Communications launches a low-power music station in Hudson/St. Lazare, but those will take a while to get established.

2. It would reinforce a bad precedent: Bell doesn’t have to put CKGM on the block. It could sell one of the other stations instead. But it’s forcing the CRTC’s hand by saying the sports station would be the one to go. Allowing an exemption here would be caving to Canada’s largest broadcaster by allowing it to get bigger, but also send a message to everyone that as long as you can spin a station as a charity case (even if it’s not actually losing money), you can get the CRTC to rubber-stamp an exception to its own rules.

3. There isn’t enough space for new competitors: Because Montreal is a bilingual market, and languages are counted separately in the CRTC’s policy, the airwaves are twice as saturated here as in other markets like Toronto or Calgary. Bell/Astral would actually own six stations in Montreal, with Cogeco owning five. There aren’t any more full-power FM frequencies available, and with new entrants like TTP Media and Dufferin Communications snapping up vacant AM frequencies, those are disappearing too. The more severe scarcity of channels here makes limitations on common ownership even more important.

Top misconceptions about Bell, the CRTC and TSN 690’s future

1. The CRTC wants to shut down TSN 690 / The CRTC has made a decision it is being asked to reconsider: The CRTC has not made any decision about the station, other than its decision last year to deny its request to switch to French (and that was only because the larger acquisition was denied). The request for an exemption is not being made in reaction to something the CRTC has done, but is a request from Bell to get an exception to a rule it anticipates the CRTC will apply. The fact that Bell bills this as “Save TSN Radio” may be leading to this misconception.

2. The CRTC wants to turn TSN 690 into a French-language radio station: This mistake is likely due to confusion between the two applications. It was Bell, not the CRTC, that requested that CKGM be converted from English to French in its first attempt to get approval for the Astral acquisition. It was done for the same reason, to get around the commission’s common ownership policy. In the new application, that’s gone, and there’s no threat of it coming back. Even if Bell is forced to sell the station, it would remain an English-language station unless the new owner requested a change, and that would be subject to a brand new hearing.

3. If Bell does not get an exemption, TSN 690 will be shut down: The reality of the situation may be that TSN 690 as we know it would be radically altered if Bell is forced to divest it. But it’s unlikely the station would be shut down. The 690 AM frequency is the best AM frequency available in Montreal, and another company would probably scoop it up if only for that. A company like Rogers or TTP Media might even keep the all-sports format, though there are no guarantees.

4. Granting an exemption is the only way Bell can continue to own TSN 690: The exemption is what Bell wants because it would be the best outcome for it financially. But there are two other ways it could keep the station: It could sell one of the Astral stations (or the CRTC could force it to sell one of the Astral stations), or the CRTC could deny the Bell/Astral acquisition again.

5. This is a language issue – TSN 690 can’t keep running because it’s an English station: Somewhat related to No. 2, this sentiment popped up in a lot of public comments. While it’s true that language is relevant to this discussion (because English and French stations are treated as if they’re in different markets), the rules don’t treat English and French differently. There is no Office de la langue française or official languages rule that is forcing the CRTC to limit the number of English-language radio stations in Montreal. There’s merely a rule that limits how many stations in one language in one market a company can own.

An event on Tuesday to show support for TSN 690

An event on Tuesday to show support for TSN 690

A show of support

Some of the station’s bigger fans are pushing harder to rally support to save it. In addition to the Facebook groups and blog posts, there’s a show being scheduled for Tuesday, April 2 at 6pm with some local bands. It doesn’t look like it’s official in any way, but it’s an idea of how important this station is to its small but loyal audience.

Deadline for comments is Friday

People wanting to comment on the Bell purchase of Astral, or the request for an exemption to the rules to allow Bell to own four English radio stations in Montreal, have until 8pm on Friday, April 5, to file an intervention. To do so directly to the CRTC, click here, select Option 1 and select the first application (2013-0244-7). Keep in mind that all information submitted to the CRTC this way, including contact information, is on the public record.

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| My articles, Radio, TV

Bell/Astral Take 2: The Proposal

Bell CEO Georce Cope (right) and regulatory head Mirko Bibic will appear in front of the CRTC again to make another proposal to buy Astral Media

Bell CEO Georce Cope (right) and regulatory head Mirko Bibic will appear in front of the CRTC again to make another proposal to buy Astral Media

In case you have been living under a rock for the past week, the CRTC finally released Bell’s revised application to buy Astral Media. If you want to read it all, you can download it in a .zip file here. But beware, it’s 73 documents, and many of them are long (the Supplementary Brief, in which Bell makes its case, is 63 pages, plus an eight-page summary plus a two-page table of contents).

So what’s different this time around? Well, a lot. As we already knew from the Competition Bureau, Bell will sell some of Astral’s TV channels in order to get it down to about 35% of English Canadian TV viewing and about the same amount of revenue from French-language TV as Quebecor.

And as we knew from the point when they announced the revised deal in November, Bell will ask the CRTC for a special exception from its competition rules in order to allow it to continue to own TSN Radio 690 while buying the three English-language Astral stations.

I’ve compiled, in point form, Bell’s revised proposal for this story, which appears in Wednesday’s Gazette.

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| Media, Radio

Competition Bureau deal with Bell/Astral: No change to plans for TSN 690

The Competition Bureau issued a statement on Monday saying it has come to a deal with Bell over its acquisition of Astral Media. Combined with a statement from Bell, we’re learning some details about this deal and how Bell will avoid owning so much stuff it threatens competition in Canadian radio and television.

We’ll learn more when the CRTC publishes the application this week.

What we know so far:

Bell has come to an agreement with Corus that will see the latter buy the following assets for $400.6 million:

  • CKQB-FM The Bear 106.9 Ottawa (Astral)
  • CJOT-FM EZ Rock 99.7 Ottawa (Astral)
  • 50% of Teletoon/Teletoon Retro in both French and English (Corus already owns the other half)
  • 50% of Cartoon Network (Canada) (Corus already owns the other half)
  • 50% of Historia
  • 50% of Séries+

A separate deal between Shaw and Corus, which are both owned by the Shaw family, will see Corus own the other half of Historia and Séries+, plus ABC Spark. Shaw will take Corus’s 20% stake in Food Network and $95 million in cash. Corus has a press release on the two deals here.

Bell will also sell the following assets at auction:

  • Family (which includes Disney Junior)
  • Disney XD
  • Disney Jr. (French)
  • Musimax
  • MusiquePlus
  • CKCE-FM Kool 101.5 Calgary (Bell)
  • CHBM-FM Boom 97.3 Toronto (Astral)
  • CFXJ-FM Flow 93.5 Toronto (Bell)
  • CKZZ-FM Virgin 95.3 Vancouver (Astral)
  • CHHR-FM Shore 104.3 Vancouver (Astral)
  • CISL AM 650 Vancouver (Astral)
  • CHIQ-FM Fab 94.3 Winnipeg (Bell)
  • CFQX-FM FX 104.1 Winnipeg (Astral)

Corus can’t buy any of the eight radio stations listed here because of CRTC ownership limits in those markets (two AM and two FM in each market). Corus doesn’t own any stations in the Ottawa market.

The list of radio stations for sale (including the two to Corus) is unchanged from the one Bell presented the CRTC last year. That’s interesting because the CRTC didn’t particularly appreciate Bell’s plan to sell off some Bell stations and some Astral stations in order to keep the best ones (with two exceptions, the ones for sale are the lowest-rated ones in those markets of the combined Bell/Astral holdings).

In its decision in October, the CRTC said:

the decision to include certain Bell Media radio stations in the divestiture plan can be viewed as an attempt by BCE to trade underperforming stations for successful ones, which would not provide a benefit to the Canadian broadcasting system or create the conditions for healthy competition. Selling less profitable stations could reinforce BCE’s position in these markets, make the entrance of new competitors more difficult and reduce the total tangible benefits paid on Astral’s radio stations.

What does this mean for TSN 690?

No Montreal radio stations are listed, even though the purchase of three English commercial stations would put Bell over the limit in this city. When the new deal was announced, Bell said it would ask for an exemption allowing it to keep CKGM as an English station. That remains unchanged:

Astral and Bell heard the loud and clear desire of Montréal sports fans to retain TSN Radio 690 as an English-language sports station (Bell had earlier proposed to convert the station to a French-language RDS sports station to meet CRTC rules). Bell has filed a separate application with the CRTC requesting an exception from application of the common ownership policy to allow the continued operation of TSN Radio 690 by Bell Media as an English-language sports station.

This proposal, though it might be favourable to fans of the station, is far from a done deal. Buying CHOM, CJFM (Virgin) and CJAD would mean Bell would own four of the five commercial English-language radio stations in Montreal, or four of six when the Tietolman-Tétrault-Pancholy station at 600 AM launches. Would owning such a large portion of the market be too much for the commission to consider?

Expect opposition from Cogeco, which owns The Beat, the only station that wouldn’t be owned by Bell. Their opposition will be somewhat hypocritical, mind you, because Cogeco got its own exemption from the CRTC in 2010 allowing it to keep three French FM stations in Montreal (Rythme FM, CKOI and 98.5).

The fate of TSN 690 will be up to the CRTC. It could accept the exemption or force Bell to sell or shut down one of the four stations to remain under the limit (Bell indicated previously that if it had to sell a station, TSN would be the one to go). Selling the station might be difficult, because Bell would retain rights to Canadiens games, and TSN has previously said the station has never made money doing all-sports.