Subscribers to Bell Fibe TV will soon have access to English-language community television programming in Montreal.
On Friday, the Canadian Radio-television and Telecommunications Commission approved an amendment to Bell’s broadcasting distribution licence allowing it to spend 2% of its gross revenues on each of a French and English community TV service in most cities of southern Quebec and Ontario.
CRTC policy requires that large cable companies spend 5% of their gross revenues on Canadian content, usually through contributions to funds like the Canadian Media Fund. But it also allows these companies to spend up to 2 of that 5% on a community television service. And recently it has allowed distributors to spend another 2% on a second community television service in the minority official language, leaving just 1% for other Canadian content contributions.
Where Bell’s community TV service differs from existing ones is that it is being made available exclusively on Bell’s video-on-demand service. There’s no linear channel to tune to. The advantage is that nobody has to worry about filling a 24/7 schedule, the programming can be of any length, and people can get the shows they want whenever they want. The disadvantage is that it’s harder to discover the content, and it’s harder to broadcast live content (like junior hockey games).
Bell Local has so far launched in English in Toronto and in French in Montreal. With this new licence amendment, an English service in Montreal will be in the works. Louis Douville, station manager for CTV Montreal and Bell’s point person for the Bell Local project here, tells me that they will now finalize the budget and start hiring staff. “I expect we should start delivering some programs early in the new year,” he said.
Videotron, the main distributor in Quebec, has also applied to the CRTC for an English community channel. Unlike Bell’s, Videotron’s would be a linear channel with 24/7 programming.