Tag Archives: Biscuits Leclerc

Le Devoir sued for correctly reporting outrageous cookie claims

Le Devoir is apparently being sued by a cookie company because of an article that criticized the company for marketing cookies as encouraging weight loss and preventing cancer.

I can’t find the original article online, but the letter from the company in response is there: It says in no uncertain terms that the company has never suggested that its Praeventia brand cookies had these kinds of benefits:

Or jamais Leclerc n’a prétendu que les biscuits Praeventia avaient des vertus amaigrissantes.

Jamais l’entreprise n’a présenté ce produit «comme un aliment anticancer»

Well, I guess that settles that, then.

Here’s the thing:

Screenshot from Praeventia\'s website

This web page includes the words “prevent certain cancers” three times. And though the company may be correct that they don’t claim it’ll cause weight loss, they certainly imply it pretty hard here (the words “weight control” also appear in the text).

Note to Biscuits Leclerc: Before you file your lawsuit, be sure to scrub exculpatory evidence from your website first.