Tag Archives: CFTX

| Radio

RNC Media kills Vibe brand to create new BPM Sports radio network

A few years after failing to sell the station, RNC Media is doubling — nay, tripling — down on its sports-talk station 91.9 Sports and expanding its content to two other stations: CFTX-FM 96.5/107.5 in Ottawa-Gatineau, and CHXX-FM 100.9 in Donnacona (Quebec City). Both are currently pop music stations branded as “Vibe” and will switch on Aug. 29, when all three stations become “BPM Sports”.

I spoke with Yves Bombardier, BPM’s program director, about the change, for this story at Cartt.ca. In short, he wants to expand the audience to those who wouldn’t normally listen to sports-talk radio. Bringing in people like former mayor Denis Coderre and former TSN 690 host Tony Marinaro as regular contributors will help with that.

The change has some challenges, beyond the usual ones involving staffing, scheduling and branding.

For one, CFTX and CHXX are both licensed as music stations, which means they must ensure at least 50% of their content is music. Bombardier tells me they will only run the morning, noon, afternoon drive and weekend morning shows from the network and be music the rest of the time, at least for now. An application to the CRTC will be forthcoming, either to allow an exception for game broadcasts to not count toward that 50%, or to switch the stations to a primarily talk format.

The other challenge is the lack of local content for either Gatineau or Quebec City. On evenings when there is no live event broadcast like a CF Montréal or Laval Rocket game, Jordan Boivin will host “La Tribune Capitale” from Quebec City on the network. Otherwise, all programming is coming from Montreal. There are no distinct local shows for Quebec City or Gatineau, and no journalists yet to cover their sports news (Bombardier wants to hire some, but there’s no date for when that would happen).

Until then, Boivin will cover Quebec City and contribute to other shows, while Gatineau will be covered by the teams at RNC-owned TVA affiliate CHOT and WOW Gatineau.

RNC’s announcement is here, and lists some of the new hires, including Paul Houde, fresh off losing his show at 98.5 FM (he said Wednesday he’s looking into getting his brother Pierre Houde to collaborate as well). He will host the weekend morning show.

As for Vibe, the two stations shared programming and had only four hosts. Patrice Nadeau announced he is moving to Quebec City sister station CHOI Radio X. I haven’t seen any public statements by the others, Camille Felton, Me?ghan Labrecque and Catherine (Peach) Paquin.

More coverage

| Radio

Gatineau’s Capitale Rock to simulcast shows from 91.9 Sport in Montreal

It’s still too early to determine if the new format of Montreal’s CKLX-FM 91.9 is a winner, but RNC Media has decided it’s good enough to start copying some of that programming on its Gatineau station Capitale Rock 96.5 (CFTX-FM).

Starting Monday, Capitale Rock adopts a hybrid format of rock music and sports talk, and will simulcast programming from 91.9, including its morning show, noon show and afternoon drive show. The rest of the schedule will be either local hosts or no host at all.

The announcement of the change did not go well with Capitale Rock listeners on Facebook, with many declaring they would stop listening to the station now that their favourite hosts have been replaced with Montreal-based programming. And though the station promises the programming will be “de-montrealized”, it’s hard to take that seriously.

The change does not appear to affect the three-transmitter station group in the Abitibi region, which also runs under the Capitale Rock brand.

The reason for the format change is obvious: Capitale Rock has atrocious ratings. The latest Numeris report shows it with a 0.5% market share among francophones in the Ottawa-Gatineau region, putting it well behind most anglophone music stations and even anglo talk stations. Even ICI Musique has more than twice the audience, both overall and among adults 25-54.

Will this turn things around? Several factors suggest it won’t. The Montreal station it’s taking programming from isn’t exactly a ratings powerhouse, and Ottawa has different sports teams that won’t be talked about regularly in a Montreal broadcast.

Plus, there doesn’t look like there’s going to be any live sports programming, at least at first. Cogeco has French-language radio rights to Canadiens games, which air on 104.7 FM in Gatineau. And French-language broadcasts of Ottawa Senators, Ottawa Fury and Gatineau Olympiques games air on Unique FM 94.5.

(via John Fowler)

| Radio

CRTC limits musical montages on French radio stations

It’s no secret that Canadian radio stations don’t like the content requirements imposed on them by the CRTC. For stations that broadcast popular music, 35% of the songs they play must be Canadian (that term being defined by meeting certain criteria). That’s why we hear a lot of Nickelback or Kim Mitchell.

For French-language radio stations playing popular music, there’s an additional and more serious limit the CRTC imposes: 65% of their songs must be in French (55% during the day, to prevent them from getting around this by playing all their French songs at 3am).

A few years ago, some genius found a way to get around this requirement: montages.

Because the CRTC counts “musical selections” by number, and not by length, a two-minute song and a 20-minute song have the same weight. And because the CRTC specifically counts music montages as one selection, you can have large (but not complete) parts of 20 songs in there and have it counted as one selection for the purpose of French-language minimums.

ADISQ, Quebec’s musical industry group, objected to the abuse of this by radio stations, and complained to the CRTC, which held hearings into the issue, specifically focusing on CKOI-FM Montreal, owned by Cogeco, CKTF-FM (NRJ) Gatineau, owned by Astral, and CFTX-FM (Capitale Rock) Gatineau, owned by RNC Media.

The statistics are pretty telling. The CKOI and NRJ stations were found to be using montages to a significant part of their broadcast week. CKOI was the worst, using 101 montages in the studied week, representing 17.9% of its total broadcasting time (this works out to an average of about 20 minutes per montage, though one case was found that was 55 minutes long). The NRJ Gatineau case was only slightly less, with 75 montages representing 14.5% of their 126 hours of broadcasting.

The study found these montages were almost all English-language American songs.

Astral and Cogeco argued they were not breaking the rules as they were written, which is true. They also presented public opinion polls showing that francophone audiences want to hear more English music, and in many cases francophones are tuning in to English stations.

There’s some irony in all this: 13 years ago, the CRTC set definitions of montages as they are to prevent the reverse from happening: radio stations using short clips from French-language songs in a montage and counting each one individually.

On Thursday, the CRTC addressed this, and imposed limits on the use of music montages. CKOI and CKTF can use montages for only 10% of their broadcast week. (CFTX was already well below this limit, so the CRTC did not impose one.) It also said it would study this matter further, and possibly impose new regulation generally.

The most obvious solution, to me, is to count musical selections based on length, not number. Under such a system, a four-minute song would count for twice as much as a two-minute song, and musical montages would be split up for the purposes of counting French-language or Canadian content requirements.

This is obviously more complicated for the station, but it would eliminate the problem.

The CRTC says it will begin looking into this issue in 2012.

Other coverage:

UPDATE: Cogeco Diffusion has issued a statement saying it will comply with the ruling, and suggesting the whole montage thing was Corus’s idea, that it’s using less of them, and its other radio stations don’t do it. Astral and RNC Media issued a joint statement also saying they would comply with the decision. Both said they would participate in hearings about French-language requirements, undoubtedly in an effort to get the CRTC to lower them.

ADISQ also issued a statement, praising the decision as a victory for francophone artists.