Basem Boshra, The Gazette’s new Arts & Life online manager, is very busy these days. He was hired as a copy editor in March after a four-year absence. Now he’s launching blogs like there’s no tomorrow (and posting almost 100 posts to them already) like Inside the Box (TV), Words and Music (music) and Year One (university freshman diary).

The latest is The Constant Shopper with fashion editor Eva Friede. (The fashion section, for the unfamiliar, is those couple of ad-filled pages on Tuesdays that feature photos of must-have garments and accessories on white backgrounds.)

The blog’s inaugural post (actually more like three posts) chronicles, among other things, her search for the perfect watch. She rejects a $5,300 diamond-studded timepiece because it’s “too big”.

This is where Eva and I differ. My watch was bought for $10 at a street sale, complete with fabric/velcro strap. And it has a stopwatch. And I couldn’t be happier (well, except for the fact that I have to press a button to check the date).

(Don’t get the wrong impression, she also shops at Winners. But don’t expect MTL Street here).