Tag Archives: Krispy-Kreme

Krispy Kreme forgot location, location, location

On Friday, Krispy Kreme closed its only location in Montreal, at Marché Central, giving its 50 employees only a few days’ notice that they would be losing their jobs.

While some herald the closing as a victory for healthy eating, and others are pointing out that it’s part of a larger restructuring, I think there’s a simpler explanation for the location’s failure:

It was built in the most pedestrial-unfriendly location for a store on the Island of Montreal.

Marché Central is one of the last great car malls in the centre of the city. Just above the Acadie Circle, the mall is barely accessible by public transit, has streets with no sidewalks, traffic lights with no provisions for pedestrians, and huge parking lots separating its buildings.

While this style works for Loblaws, Wal-Mart and Réno Dépôt, fresh Krispy Kreme is something that would appeal more to walk-in traffic downtown than a semi-suburban strip mall.

Open a location downtown, or at somewhere people walk a lot, and those donuts will sell like … hotcakes.

Those of you who want your fix can find Krispy Kreme locations at Carrefour Laval and on Auguste Ave. in Greenfield Park.