Le Devoir ejaculates the news today that it’s the only major Montreal newspaper whose readership has gone up this year, according to the Audit Bureau of Circulations. Its weekday readership is up 2.4% and Saturday readers up 0.1%.

It takes the opportunity to make fun of The Gazette, whose Saturday subscriptions have gone down 4.3% in just one year.

Good for you, Devoir. But maybe you shouldn’t be too arrogant about your subscription numbers, especially since your readership is fourth out of four daily newspapers in the city (sixth out of six if you include Metro and 24 Heures).

UPDATE (Nov. 13): A similar piece from the Toronto Sun, whose numbers are also up. Notice how it’s the papers who are improving who publish stories about circulation numbers?