Over the past week, I have been taking a closer look at the applications for Montreal’s AM clear-channel frequencies 690 and 940 kHz that were presented at CRTC hearings in October. In today’s final installment, I look at the application from Paul Tietolman, Nicolas Tétrault and Rajiv Pancholy for a French news-talk station on 690 and an English news-talk station on 940. Though these are technically two separate applications, they are virtually identical in format and are being treated as one application here.
Do you believe in radio? Do you believe that corporate greed and ineptitude has more to do with the decline of media than the Internet or changing habits? Do you think the thing the media sphere needs right now more than anything else is an owner with the heart of a mom-and-pop operation and the bank account of a Fortune 500 executive?
If so, the three men pictured above are here to be your saviours.
If you don’t believe, if you think investing in talent has already been proven not to work, and that rigorous cost-cutting is the only thing that keeps radio profitable these days, then these three men will seem like morons willing to flush tens of millions of dollars right down the toilet.
Despite how closely I’ve followed radio, I can’t honestly say which of these is true. I want to hope for the former, but the latter just seems more realistic.
And the success of these applications will depend, more than anything else, on which side of that fence three CRTC commissioners sit.