From left: Paul Tietolman, Nicolas Tétrault and Rajiv Pancholy, partners in 7954689 Canada Inc., aka Tietolman-Tétrault-Pancholy Media
Over the past few months, one of the questions I’ve been asked a lot is what is going on with the group known as TTP Media. The group, composed of businessmen Paul Tietolman, Nicolas Tétrault and Rajiv Pancholy, has licences for three AM radio stations in Montreal, none of which has launched yet. And none of them has said anything publicly for months.
Some of those inquiries have come from people looking for jobs at these new stations, which have promised to invest heavily in local programming and local news. Others have come from radio watchers excited about having something else to listen to. And some are from people who have a beef with CJAD and want to see competition as soon as possible.
Since May, I have been trying to get answers from all three of them. And it has been proving strangely difficult. Tietolman, who had previously been very talkative about the new station, without giving away any secrets, clammed up, asking me to speak with Pancholy, who is the managing partner.
Pancholy told me he didn’t have anything to say at the moment, but that I could expect an announcement in the next four to six weeks that would answer most of my questions.
That was May 23. Despite repeated phone calls, I haven’t spoken to Pancholy since. (That’s 20 weeks ago, in case you’re counting.)
Tétrault, for his part, has at least been getting back to me. “Our group is very much alive and hard at work,” he wrote me in an email on Aug. 20. “However, we do not want to announce anything till we are fully ready. I hope you understand. We will contact you when the time comes.”
On Oct. 3, in response to another request for information as the deadline to launch the first of those three stations approaches, Tétrault said “we do not like to talk about our plans” but that he’d make an exception to tell me this:
In the current business environment, it makes business sense to launch multiple radio stations as close to each other as possible. Consequently, we had requested that our implementation deadline be extended. The CRTC has recently responded favorably to our request.
We do not have any other comments at the moment.
Tietolman had told me something similar the last time I saw him in person, during the Bell/Astral CRTC merger hearings in May. The group wants to launch its English and French news-talk stations at the same time. (The three have gone back and forth on this plan a bit, first saying they would launch simultaneously, then saying they wouldn’t have to do that, and now saying they want to do that again.)
News of this extension will no doubt fuel more rumours out there about why this group has disappeared from the public radar.
