Montreal wins Montreal-bagel war

The Journal de Montréal’s Benoît Aubin took a shot at my dear Gazette last week for its big feature taste test between Hamilton and Montreal bagels. (Via Steve Proulx)

The Gazette, you’ll recall, had taken the Journal to task for its “exposé” on businesses that dare to hire anglophones, calling it bad journalism. (I still think the fast food thing was worse.)

Needless to say, the dual-blind taste tests (which involved flying bagels from one city to the other to maintain freshness) ended in Montreal’s favour, and the city is now 3-0 in Gazette bagel taste tests. Hamilton is licking its wounds, or at least it will be once its Chamber of Commerce CEO realizes that coming in second in a two-man race isn’t “like getting the silver medal in the Olympics.”

Of course, I might point out that this had nothing to do with taste and everything to do with naming. But trademark lawyer battles aren’t as interesting as blind taste tests I guess.

So now you can sleep tight, confident in the fact that the best place to get a Montreal-style bagel is Montreal.

Now what about this “Montreal-style” steak spice mix?

Oh, and if you’re captivated by pointless newspaper gimmicks like I am, be sure to check out the most boring video ever made, featuring the Hamilton Spectator’s taste test and some bad pronunciations of “assuage” and “St. Viateur”.

5 thoughts on “Montreal wins Montreal-bagel war

  1. Philippe-A.

    That whole “85% of business didn’t hire her” is totally bogus. Yves Boisvert, who said the same thing, had to retract in his next piece.

    She actually worked in 15 out of the 97 stores where she applied for a job. BUT 55 other stores were willing to hire her. Only 8 stores refused her application specifically because she did not speak french.

  2. princess iveylocks

    Why must you trigger my constant underlying desire for bagels when I am fully 11 hours away from the source?

  3. Tim

    Hey. Just woke up under my desk. I got this gash on the side of my head, think I must have knocked it on the side of the keyboard tray when I collapsed. I forget what time it was when I lost consciousness but looking at the clock I’d say it’s been a good four minutes, twenty-three seconds. Give or take.

    All this to say, indeed, most boring video ever. :¬P

  4. Pingback: Fagstein » Time for another bagel contest

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