The Journal de Montréal’s Benoît Aubin took a shot at my dear Gazette last week for its big feature taste test between Hamilton and Montreal bagels. (Via Steve Proulx)
Needless to say, the dual-blind taste tests (which involved flying bagels from one city to the other to maintain freshness) ended in Montreal’s favour, and the city is now 3-0 in Gazette bagel taste tests. Hamilton is licking its wounds, or at least it will be once its Chamber of Commerce CEO realizes that coming in second in a two-man race isn’t “like getting the silver medal in the Olympics.”
Of course, I might point out that this had nothing to do with taste and everything to do with naming. But trademark lawyer battles aren’t as interesting as blind taste tests I guess.
So now you can sleep tight, confident in the fact that the best place to get a Montreal-style bagel is Montreal.
Now what about this “Montreal-style” steak spice mix?
Oh, and if you’re captivated by pointless newspaper gimmicks like I am, be sure to check out the most boring video ever made, featuring the Hamilton Spectator’s taste test and some bad pronunciations of “assuage” and “St. Viateur”.