As a side note, I've noticed that mainstream media websites, when talking about the Hockey Night theme, have been linking to a version of it on YouTube which was clearly infringing on copyright. Later, when some of these same media websites talked about the Colbert Report talking about the Hockey Night in Canada theme, they linked to another YouTube video, which was also infringing on copyright. (Both those videos have since been taken down.) Is it appropriate for media websites to be promoting content they know to be infringing on other people's copyright?
UPDATE: Scott Moore, the executive director of CBC TV sports, has a post up about the HNIC theme and the responses he's gotten about it.