Astral Media, the folks who decided to bring Virgin Radio branding (and programming) to stations including Montreal’s CJFM 95.9, has decided to do something similar with their French-language Énergie network, dumping that brand in favour of France-based NRJ Radio.
The press release (also on their website) reassures listeners about keeping local hosts and promoting local talent, but also talks about new programming that would come from this international network that operates in more than a dozen countries around the world.
There are just so many hours in the broadcast day, so expect some of the non-vedettes at Énergie (CKMF and what’s left of regional stations) to lose their jobs as Astral finds more efficiencies bringing in cheap, syndicated foreign content instead of paying locals to act as DJs.
The changeover is scheduled for August 24.
UPDATE: More from Les Affaires.