The best part about this video is clearly the subtitles, in case people have trouble understanding Rick Mercer.
The video is a promotion for Concordia's We Value campaign, which appears to have something to do with making people respect each other and ... uhh ... value stuff, I guess.
This is the mission statement of the campaign:
The "We Value..." campaign is an attempt to inspire people to pay special attention to their university environment and those with whom they share it. It seeks to raise awareness about courtesy, civility, respect, inclusivity and caring for colleagues. The goal is an even more inclusive and welcoming campus climate, and one that reaches out to our surrounding community.
---There is a bit of irony here given that Concordia has about the most discourteous, uncivil and disrespectful and uncaring administrative staff of almost any institution I've ever had the displeasure of dealing with. I'm far from the only one to have a run in with their sullen and disorganized frontline frown specialists.
Concordia would do best to get its house in order before launching silly PR campaigns and wasting money on feelgood BS.
I guess the 'we value' campaign is meant to keep the Arab Students Association and Concordia Hillel from turning campus into the West Bank?