From Mark Bergman via Milkman Unlimited comes news about new appointments at CJFM 95.9 aka Virgin Radio 96, two of whom replace Bergman himself, who has been holding a few titles since being named the station’s program director and has been looking for new blood for the past few months:

The big one is behind the scenes. Madhvi Shah becomes the station’s music director, taking over from Bergman. “Madhvi is part of the reason that Virgin Radio has been enjoying the success that it has. Her attention to detail, strong work ethic, love of music, and her strong desire to win, will make Madhvi a successful and strong Music Director,” Bergman writes.

Vince Barrucco

Vince Barrucco, aka “Cousin Vinny”, who has been getting the really crappy shifts of late (late night weekdays and early morning weekends), takes over Bergman’s afternoon show The Rush.

Bergman writes:

“Over the last 2 months I searched across the country for Montreal’s next big star. Throughout my search, I began to notice that Montreal’s next big star was right here in Montreal! Cousin Vinny possesses a rare quality that allows him to raise his game faster than anyone I’ve ever met. Vinny has been working with Cat Spencer over the last couple of months in order to get the gig of his dreams. Well today his dreams come true! Vinny’s slick on-air style, hot phone calls, and targeted material will give The Rush the fuel that it needs to continue owning the #1 afternoon drive position in Montreal!”

Natasha Gargiulo

Finally, Natasha Gargiulo, who you might recognize from Global Quebec, Entertainment Tonight Canada and CJNT’s Italian show, will be a contributor to Vinny’s show, with segments three times a week.

Unlike some other radio stations in Montreal, CJFM has been enjoying climbing ratings of late. So it’s all happy fun time with no downside.

We’ll see how long that lasts.

I’ll get more details from Bergman just as soon as it’s no longer 1:30am on a Saturday.