Following two days of rumours (thanks mainly to Pierre Trudel), Cogeco this morning confirmed that it is switching formats for CKAC 730AM, Montreal's only major commercial French-language AM station. It will go from being an all-sports station to an all-traffic station effective Tuesday morning. After the announcement, Cogeco immediately pulled the plug on sports broadcasting, and is running music until then, interrupted every half hour by a three-minute announcement by Cogeco VP Richard Lachance.
Live sports broadcasts will be carried on Cogeco's news-talk 98.5FM, and some (but not all) personalities will move there as well. Lachance tells LCN that seven employees will be affected, four of whom will find new functions at 98.5. Michel Villeneuve and Ron Fournier, notably, will have shows on 98.5, in the evening (when the station currently rebroadcasts shows from earlier in the day).
In a bitter and ridiculous press release, Cogeco mainly blamed its competitors, who opposed a fast-track process for Cogeco's all-traffic licenses to be approved by the CRTC. It complained that nobody was interested in the vacant 690 and 940 frequencies formerly held by Corus's all-news stations and purchased by Cogeco when it bought Corus Quebec, without addressing the claims by competitors like Bell Media that Cogeco was unwilling to negotiate selling the former stations' transmission towers and other facilities.
But mostly it stresses that it had to establish an all-traffic station by the day after Labour Day, when supposedly the fall traffic season will begin. Waiting until October (or later) would be unacceptable. It's "urgent" that it has to be up by September, Cogeco says. People relying on traffic reports every 10 minutes just isn't enough.
What's not said in the press release is that this is all about money. Cogeco's not in a rush to get this all-traffic station on the air because it cares about Montreal drivers. It's in a rush because it cares about the $1.5 million subsidy from the Quebec government. The agreement between Cogeco and the Ministry of Transport says the stations must be operating by Oct. 31, but the contract actually begins Sept. 1. (It doesn't make clear what happens if Cogeco misses its deadline.) Once that happens, the station begins collecting $125,000 a month from the government to pay its staff.
Thankfully Cogeco doesn't own a popular English-language AM station, so it can't shut that down to turn it into an all-traffic station. Instead, it will wait for the CRTC to decide on 940AM, and is asking them to hurry in making a decision (they are hurrying, and had already tightened deadlines for applications for that frequency).
When this all-traffic station idea was announced in May, I panned it as a waste of $9 million of government money over three years for something that just about every radio station already provided for free ad nauseam. Cogeco's competitors agreed, and demanded an open call for applications for those frequencies, which the CRTC granted.
Now it seems even more obvious how bad an idea it is. Cogeco has compared its $1.5-million subsidy against the ad revenue from CKAC and decided it would rather the government subsidy. The Quebec government is essentially using public money to push Cogeco into shutting down a popular all-sports radio station and replace it with something that is redundant to every other station in the market.
(One might ask if Cogeco didn't want to shut down CKAC, why not apply for an all-sports radio station on 690AM and bring it back? The press release is silent on this.)
It's a sad day for Montreal radio, and an even sadder day for common sense and government spending.
CKAC 730AM will go all-traffic Tuesday, Sept. 6 at 4:30am. The CRTC hears applications for 690 and 940AM (Cogeco has withdrawn its application for 690) on Oct. 17.
A Facebook page has been setup to protest the decision. CKAC Sports's Facebook page has a brief note from the station: "Merci à chacun d'entre vous de nous avoir suivi, lu, et d'être venu commenter ainsi que partager votre passion pour le sport", followed by a lot of angry comments.
You can also watch video of CKAC's empty studio while listening to Céline Dion and other awful music.
- TVA interviews Michel Langevin, who will be moving to TVA Sports
- Benoît Dutrizac on 98.5FM interviews Lachance about the changes
- Hockey Inside/Out's Mike Boone doesn't understand how Montreal can support an anglo all-sports station but not a franco one
- Sports commentary satirists at Sportnographe say they're sad about CKAC leaving (though with TVA Sports, RDS and others, they won't be struggling for content)
- The Gazette
- Agence QMI quotes some Twitter posts