I went to a snowball fight today.
CJFM (Virgin Radio) had this promotion where they’d bring in snow and have people throw snowballs at each other in the middle of a July heat wave.
The station has video of the event, as does Canadian Press. I took some pictures which I’ve posted below.
The event – just across the street from Place Jacques Cartier in the Old Port – lasted about 15 minutes before the Virgin folks quietly departed into their air-conditioned SUVs, the pile of snow having turned to less appetizing dirty slush.
Still, a fun way to spend 10 minutes in the middle of a heat wave.
Looks like it was fun. Here is an idea for mid January. Flamethrowers. Ahhhhh the heat would be welcomed at minus 30.
I was chatting with Murphy, the big redheaded guy from Newfoundland who works at Segall’s, the notorious but thankfully cheap “stinky store” at the corner of St-Laurent and Duluth, and we were saying some business should do that this week as a promotional device. Not hard to predict though.
I still prefer this heat to winter cold waves, though we didn’t get much serious cold or snow this past winter.
It’s heartening to see a bit of frivolity, and people accepting it as just that.