Canada’s largest media company showed its innovative spirit once again today by launching a new system whereby its employees can lay themselves off from the comfort of their homes.
Avril Barbeau, a former employee at Bell’s 103.1 The Bass in Nanaimo, B.C., was one of the first to use the system to self-terminate her employment after 23 years at a company acquired by another company acquired by Bell. “Rather than burst into tears and embarrass myself at the office, I could cry about my life being ruined from the comfort of my own home,” Barbeau said. “It’s a much less painful experience.”
The self-layoff system is controlled through a website, where surplus employees can do everything from schedule a listen-only 90-second conference call where they’re insincerely thanked for their service to hiring a bailiff to come to their homes and confiscate any company-owned equipment. They can also digitally sign non-disclosure agreements and set up automated reminders threatening them if they talk about their layoff on social media.
“We expect self-layoff will do for the firing process in our industry what self-checkout did for the grocery store industry,” said Bell Media CEO Wayne Schusterman, shortly before he was informed he would be retiring at the end of the month to spend more time with his family. “We expect significant synergies with this system that will help us strengthen for the future.”
Bell expects to save several thousand dollars a year in human resources costs, and dozens of HR employees have been invited to use the system as they become redundant over the coming weeks.