Tag Archives: advertising

| Uncategorized

Bad driving, meet bad ad placement

Dangerous driving is the topic du jour in today’s letters section. One picks up on something I completely missed in Friday’s paper:

Fast driving

This article (whose deck says “Panel blames ‘fast car’ ads”) is paired with this ad, which says in absolutely atrocious grammar: “Action speaks louder than words” and “1-100km in 4.7 sec top speed: 240km over 1G of lateral force. Toyota powertrain.” I have no idea what that’s supposed to mean, but I think it’s talking about how fast the car goes (or more accurately, how fast it accelerates).

The letter shoots the letter by blaming The Gazette for running it. In fact, it’s the car companies who should be shot for encouraging dangerous driving.

And whoever wrote that ad should be fired.

| Business, Media

Le Soleil: We don’t outsource (wink, wink)

Oh snap: Quebec City’s Le Soleil is not pulling any punches in its campaign to steal as many readers as possible from the Journal de Québec, whose workers are on the street and whose content is being generated elsewhere.

Perhaps this will make both sides realize that no matter how this goes, the real winner will be their competition.

Speaking of the workers, they’re calling a one-day boycott of the Journal a success without any evidence it was followed or made an impact.

| Uncategorized

Flicking brilliant

So apparently the NDP in Ontario is all lit up about the provincial government’s light use campaign called “flick off”, in which a Richard Branson campaign uses a rounded font and tight tracking to encourage teenagers’ dirty minds (kind of like what FCUK has been doing since … well, ever). This is their logo:

Flick Off

Tabs on the website include “Who needs to flick off?” and “Go flick yourself”.

Here’s the NDP’s response to the juvenile innuendo of the campaign:

The slogan’s font is clearly designed to make flick look like a four-letter-word. New Democrat Peter Kormos reacted by saying it “blows his flicking mind” how Broten could be involved with the campaign, which includes stickers and T-shirts. “I think it’s a flicking embarrassment.”

Maybe I’m being silly about this, but does it make sense to criticize juvenile wordplay with the same juvenile wordplay?