Tag Archives: Astral

Bell to convert TSN Radio to French

Well, this is a shock.

As part of its acquisition of Astral Media, including CJAD, CHOM and CJFM in Montreal’s English market, Bell Media has decided that rather than sell one of the four English stations it would own here, it is going to keep all four of them but convert one to French.

As such, Bell announced Tuesday that it has applied to the CRTC to convert CKGM (TSN Radio 990) to a French-language all-sports station named RDS Radio 990. (Actually it would be RDS Radio 690, since the station is moving to that frequency.) Bell expects the switch to happen by Jan. 1, 2013, though that’s dependent on how fast the CRTC makes a decision. It says it is prepared to make the change within 120 days of the CRTC’s decision.

The CRTC’s competition rules require that a common owner control no more than three stations in a market of fewer than eight commercial stations (English Montreal has five), and no more than two AM and two FM stations in a market of more than that (French Montreal has eight). Since neither Astral nor Bell have a French-language AM station in Montreal, converting the station to French would allow them to keep it.

TSN Radio 990, formerly The Team 990, has always struggled as a low-rated station, but there was a feeling over the past few years that it had finally found a niche that worked after various other failed attempts at different formats.

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