Here's the full statement announced on the air at TSN 1040 this morning before sports programming abruptly cut to music. pic.twitter.com/ZyZPLpJ3PE
— Emad Agahi (@emadagahi) February 10, 2021
Just when we thought the worst was over, Bell Media on Tuesday abruptly pulled the plug on three of its seven TSN Radio stations — CKST 1040 in Vancouver, CFRW 1290 in Winnipeg and CKOC 1150 in Hamilton — to replace them with new, cheaper formats.
Ya Bloomberg’d it
The Hamilton station has already adopted its new brand, BNN Bloomberg 1150, copying a format at CFTE 1410 i Vancouver — itself a former TSN Radio station — that relies on a mix of audio from BNN’s television channel, content from Bloomberg and some random repurposed Bell Media content like CTV News, the Evan Solomon Show and Amanda Lang’s podcast. There was nothing said about local programming and a Bell Media spokesperson didn’t answer when I asked if there would be any.
The two other stations said they would announce their new format simultaneously on Friday (at 9am CT and 7am PT), but thanks to a memo from Bell Media President Wade Oosterman, we already know they will adopt the “Funny” standup comedy format that he described as successful even though the existing Funny stations — CKMX 1060 in Calgary and CHAM 820 in Hamilton — have poor ratings, and the third station to run with that brand shut down in 2016.
CKMX is in last place in Calgary with a 0.8% share, and CHAM is second-last in Hamilton with a 0.6% share. The only station rated lower than CHAM? TSN Radio, now BNN.
So don’t expect the ratings to go up with this move. Instead, expect the expenses to go down as they no longer need local programming of any kind.
The other four TSN Radio stations — CFRN 1260 in Edmonton, CHUM 1050 in Toronto, CFGO 1200 in Ottawa and CKGM 690 in Montreal — survived the axe. Those stations have varying ratings — 0.9%, 0.4%, 3.1% and 3.5% market shares according to their latest books — but they have other reasons for staying. Montreal and Ottawa have the rights to their local NHL teams and are the only English-language sports radio stations in their markets. Toronto is Toronto, and has plenty of local sports content to go around, including half the Leafs schedule.
Why Edmonton still exists while Vancouver and Winnipeg got yanked is a bit beyond me. Edmonton doesn’t have the rights to either the Oilers or whatever the CFL team will be renaming itself (both of those air on Corus’s 630 CHED), and its ratings aren’t stellar.
(Edmonton was nevertheless hit by layoffs, including Corey Graham)
It’s also worth noting that Bell Media gave up the rights to the Winnipeg Jets to CJOB in December, even though it had a year left on its deal, according to the Winnipeg Free Press.