Tag Archives: Audit Bureau of Circulations

We’re Number 2.7!

Lookin' good

Lookin' good

The Audit Bureau of Circulations (the people who measure how many people subscribe to newspapers, as opposed to NADbank which measures how many people read them) has released numbers for this summer.

Media In Canada looks at the national numbers, and InfoPresse looks at Quebec. Both cite The Gazette as bucking the trend, with a 2.7% increase (it went up more than that in the spring numbers).

The National Post went down considerably (20% due mostly, I’m guessing, to their decision to not publish Mondays this summer), the Globe went down too (8%), as did Le Soleil (5%) and, just barely, La Presse and Le Devoir (less than 1%).

Sun Media, which owns the Journal de Montréal and Journal de Québec, is part of rival CCAB, and so numbers aren’t available for those newspapers.

Still, a conclusion is hard not to reach here. The Gazette is the only paper with a significant circulation increase, and it is also the only paper that currently employs me.

I expect my huge bonus cheque will be waiting for me in my office mailbox this week.

Gazette wins, Post loses in ABC circulation numbers

The Audit Bureau of Circulations released numbers this morning for Canadian newspapers in the six months ending March 31.

The biggest loser was the National Post, plunging a horrifying 20% in that time. This was due mainly to the decision to pull the Post out of smaller markets (like, everywhere between Calgary and Toronto).

The big winner was The Gazette, whose paid circulation increased 13%. In fact, Quebec papers in general seemed to do well:

  • Le Devoir up 2.82%
  • La Presse up 1.19%
  • Le Soleil up 0.52%

Neither Journal’s numbers were in the story (probably because they went down aren’t part of ABC), but in any case would be hard to judge by due to labour conflicts at the papers this year and last.

Last month, NADbank numbers showed readership over the past year was stable.