Tag Archives: Emmys

| TV, Video

Emmy “Interactive TV” award just a gimmick

Al Gore was just on stage at the Emmys to receive an award for “outstanding achievement for interactive television” on behalf of his broadband “TV” network Current.tv (Gore actually got the website’s name wrong, calling it “current.com”. That website quickly crashed under the load of Emmy-watching visitors.) The presentation of this inaugural award came complete with a lame live video feed from MySpace’s Tom Anderson (is he too good for the Emmys already to be there in person?).

The show wasn’t clear on what exactly “interactive television” is. Its call for entries for the award is somewhat more specific, but still leaves a lot of questions. Here’s their explanation for the three categories they have in this area:

  • Interactive television “Program” is defined as a single show, originally aired or transmitted during the eligibility year that is delivered via broadcast, cable, satellite, broadband, or mobile networks, and that incorporates one or more participatory interactive features that enhance the viewing experience.
  • Interactive Television “Series” is defined as episodic programming that has been or continues to be available during the eligibility year and delivered via broadcast, cable, satellite, broadband, or mobile networks, incorporating participatory interactive features that enhance the viewing experience.
  • Interactive television “Service” is defined as a television network or other distributor of programming offering one or more participatory interactive features that enhance the viewing experience across a range of programs or series, and that have been or continues to be available during the eligibility year and delivered via broadcast, cable, satellite, broadband, or mobile networks.

So an interactive show is defined as a “show” (how specific), delivered by just about any medium, with “participatory interactive features” which are also not explained.

If the Emmys want to get into online videos, that’s one thing. Then everything original uploaded to YouTube could be eligible for an Emmy.

But that doesn’t seem to be what they’re doing here. Instead, they go after the mainstream web publishers like Current, have them pay the $600 entry fee, and then explain to the judges what’s so great about their “interactive” programming:

(Entries must include) A linear / non-interactive video recording that demonstrates the viewer experience and highlights the features and functionality of the interactive television program, series, or service. The video recording must not exceed 6 minutes in length and must be submitted on Beta SP or Digi Beta tape format. It must provide a minimum of either two minutes of, OR the combined total running time of, the interactive elements in the program, series, or service, whichever is shorter, and must include the interactive feature(s), either contiguous or edited, in an order that is closely representative of the actual viewer experience.

The academy needs to decide if it wants to include online-produced video in its eligibility criteria (fortunately, it’s at a point now where there’s still a dividing line between television and online video). If it does, then why not include DVDs, advertisements, wedding videos, or any other form of video? If not, then it needs to stick to television as we know it and stop with the stupid gimmicks.

| Blogosphere, TV

The right way and wrong way to blog the Emmys

There’s nothing better on tonight (except re-runs of Family Guy/American Dad on Global, Anchorman on ABC, the NFL’s New England Patriots on NBC/TSN, and the Weather Network’s long-term forecasts), so I’m watching the Emmys.

Of course, it’s not enough to be watching the Emmys, you have to read someone liveblogging it too. Something to keep you entertained during Ray Romano’s monologue. (It’s clear why some of the awards were previously presented, because they needed more time for long, unfunny monologues and skits.)

There’s a few options for Emmy liveblogging, but I’ll point to two with opposite mentalities:

FOX has five people you’ve never heard of sitting in the audience with blackberries in their hands, contributing to a blog on its website. The blackberries apparently prevent them from using punctuation, capital letters, or from spelling anyone’s name right. Here’s a sampling of some of the comments:

  • “ray remono is a comedic genious he had the audience in tears”
  • “I’m quick like a squirrell.”
  • “whod of thought eva l could get any hotter”
  • “hahaha yay justin!”
  • “queeny is in the house”

Most of the other posts have about the same level of insight and grammar.

On the other side of the spectrum, The Gazette’s Basem Boshra is sitting in front of a TV liveblogging the Emmys for the Inside the Box blog. A sampling:

  • 8:47: Biggest upset of the night so far as Late Night with Conan O’Brien snags the writing in a variety, comedy or music series trophy over heavyweights such as the Daily Show, Colbert Report and Late Show with David Letterman. (Although the winner for best goofy video to accompany the list of nominees – always one of the high points of any Emmy broadcast – goes to the team from Bill Maher, for their priceless send-up of the Sen. Larry Craig mess,)
  • 8:59 p.m.: A grizzled-as-ever Robert Duvall spends a little too long extolling the virtues of the western after winning the award for best actor in a minseries or movie for Broken Trail, presented to him by Heroes’ Ali Larter and 24’s Kiefer Sutherland, the latter who was in full-on Sutherland-gravitas mode.

It’s not like the latter tells me much I couldn’t tell from simply watching the show. But at least it doesn’t treat me like an idiot.

UPDATE: From Sunday’s Gazette:

Jon Stewart

Sacrilege! How could they get the name of his show wrong?