CFCF's Rob Lurie, at his most smokalicious

A smorgasbord of government organizations and nonprofits is sponsoring Quebec’s anti-smoking week next week, and part of the campaign features videos with TV personalities giving heart-felt thank-yous to loved ones who helped them quit smoking, while sitting on the floor of the same living room. Each video ends with “je t’aime” (or “I love you”) in a serious, look-you-in-the-eyes way that seems to walk the line between tear-inducing and creepy (though maybe I’m overly sensitive in this regard).

Included in that list is token anglo CFCF’s Rob Lurie (above), TVA’s Dominic Arpin (who writes a blog post about the experience shooting this piece), RDS’s Pierre Houde and Jacques Demers, and a bunch of other people equally split between the media partners (they even got the two guys left at TQS).

Kidding aside, they’re pretty gut-wrenching videos, designed to make people uncomfortable and get them to talk to their parents, kids, siblings, spouses and other loved ones about quitting smoking.