Except, they don’t call it CFCF-12 anymore. They call it “CTV Montreal”, in order to comply with the “CTV [Name of city]” naming convention imposed by national office. Neither do they call their newscast “Pulse”, because CTV wants it called “CTV News” (or, if you must, “CTV News Montreal”). And other than the newscast, which runs 19 times a week, there is no other programming produced at 1205 Papineau Avenue.
But when CTVglobemedia told its local stations that they were opening their doors on Saturday, I joined a few young aspiring journalists for a tour of the station, my first time setting foot in the building.
A smorgasbord of government organizations and nonprofits is sponsoring Quebec’s anti-smoking week next week, and part of the campaign features videos with TV personalities giving heart-felt thank-yous to loved ones who helped them quit smoking, while sitting on the floor of the same living room. Each video ends with “je t’aime” (or “I love you”) in a serious, look-you-in-the-eyes way that seems to walk the line between tear-inducing and creepy (though maybe I’m overly sensitive in this regard).
Included in that list is token anglo CFCF’s Rob Lurie (above), TVA’s Dominic Arpin (who writes a blog post about the experience shooting this piece), RDS’s Pierre Houde and Jacques Demers, and a bunch of other people equally split between the media partners (they even got the two guys left at TQS).
Kidding aside, they’re pretty gut-wrenching videos, designed to make people uncomfortable and get them to talk to their parents, kids, siblings, spouses and other loved ones about quitting smoking.