We’re Number 2.7!

Lookin' good

Lookin' good

The Audit Bureau of Circulations (the people who measure how many people subscribe to newspapers, as opposed to NADbank which measures how many people read them) has released numbers for this summer.

Media In Canada looks at the national numbers, and InfoPresse looks at Quebec. Both cite The Gazette as bucking the trend, with a 2.7% increase (it went up more than that in the spring numbers).

The National Post went down considerably (20% due mostly, I’m guessing, to their decision to not publish Mondays this summer), the Globe went down too (8%), as did Le Soleil (5%) and, just barely, La Presse and Le Devoir (less than 1%).

Sun Media, which owns the Journal de Montréal and Journal de Québec, is part of rival CCAB, and so numbers aren’t available for those newspapers.

Still, a conclusion is hard not to reach here. The Gazette is the only paper with a significant circulation increase, and it is also the only paper that currently employs me.

I expect my huge bonus cheque will be waiting for me in my office mailbox this week.

10 thoughts on “We’re Number 2.7!

  1. Becks

    LOL..I suspect part of the increase was due to a very good 6-month subscription deal that the Gazette offered last April/May. Now that those subscriptions are ending the Gazette might lose some of that 2.7% increase due to non-renewals.

  2. corinthian rick

    Wasn’t there a similar market survey a few weeks ago that said precisely the reverse — that Canada’s papers had enjoyed a modest increase in readership but that the Gazette bucked that trend and actually went down?

    Anyway, I haven’t looked too closely at the Gazette recently, has Josh Freed finally figured out how to use his remote control?

  3. Soranar

    yeah I wouldn’t hold my breath

    but all things considered, I’d just be glad to have a job in English in Montreal

    still keep up the good work, hopefully you’ll survive

    from a quebecois’ point of view the Gazette has the merit of being honest about it’s goals

  4. Vahan

    “Bonus cheque” That is hilarious! What world do you live in? The working minions only get cuts when times are tough, not bonuses. Fall in line will you!? Don’t bring attention to yourself with demands, you will be labeled a troublemaker, an instigator. It will go on your record and reviews will be harsh and you may be axed. Stay low, hide under the radar, kiss up. Come in early and leave late (solitaire) and work from home from no pay, that is the reality you should be living. Honestly! Bonus! That is rich. A real rib tickler. The increase in subscriptions is because of upper management effective decision making, loses are due to you, directly.

  5. Chris

    Wouldn’t a rise, or even just a small decrease in readership suggest that newspapers have more readers than ever before considering how many people now read the paper online?


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