Would you like to be cool like me?
Would you like to be cool like Mike Cohen?
Would you like to be cool like Mutsumi Takahashi?
Of course you would. What a ridiculous question.
Well, it would be difficult to match our level of coolness, but you can have something in common with us.
Côte St. Luc recently replaced its old, rusty street signs with new white-on-green beauties like this one. Rather than throw the old ones out (though many were in such awful condition that that’s exactly what happened), the city decided to keep the best ones and sell them for $50 each, giving the money to their EMS service.
After the first week last week, the remaining signs are on sale for $25 each now until Nov. 6. The price reduction brought a spike in demand, according to the receptionist at city hall. According to the latest update from this morning, many of the signs are already sold out, including iconic ones like Cavendish and Côte St. Luc, as well as ones like McAlear (all three of which were scooped up by this lady for some reason). But there are still four Fleets, 19 Kildares (they had a lot of those signs to begin with) and, after today, two Westminsters (though I’m told I got the best one).
Though Cavendish was my first choice, I picked Westminster because it’s a major street and one whose name I recognized. And it has a bus line named after it, so you know it’s important.
My sign also has some language heritage to it. One side says simply “Westminster”, while the other is the anglophone “Westminster Ave.” CSL’s new signs are fully bilingual.
I couldn’t fit the sign in my bag, so I carried it around all afternoon exploring Côte St. Luc. Needless to say it generated a few odd looks from passers-by.
To get your own sign, just go to Côte St. Luc city hall (5801 Cavendish Blvd., across from Cavendish Mall, buses 104, 138, 161 or 162) during opening hours (8:30am to 4:30pm weekdays) before Nov. 6, and go to the information desk. Tell the nice lady which sign you want and she’ll have it brought up. If it meets with your approval, give her the $25 and enjoy your new sign.
You just have to figure out what the heck you’re going to do with it.
UPDATE (Nov. 16): After a two-week sale, 72 signs were sold, leaving 78 and raising $2,500. The rest will go on sale again at the annual spring fair.