Posted in Radio

Fall radio ratings: Any way you slice it, Virgin beats The Beat

Virgin Radio ad on its website thanking listeners

Virgin Radio ad on its website thanking listeners

Fall ratings for markets including Montreal came out on Thursday, and like they usually do, they showed nothing earth-shattering. Everything is pretty well where you expect them to be.

For the past few quarters, after the ratings report comes out, both Virgin Radio and The Beat make a big deal about how they did better than the other. This time, it was just Virgin crowing. And with good reason: by almost every metric, they have more listeners than their competitor.

Of course, with only five commercial stations, the English-language market in Montreal has plenty to go around. In any other large market, a 15% share would be enough to send champagne corks popping. But here, that’s fourth place out of five.

The numbers

Ratings period is always a penis-measuring contest, so let’s go ahead and whip ‘em out.

Here’s the top-line data showing overall market share for stations among all audiences (ages 2+). As usual, CJAD is top among anglophones with a 25.2% share, two and a half points above where it was a year ago. Virgin Radio (CJFM-FM) is next with an 18.2% share (down slightly from 18.6%), followed by The Beat (CKBE-FM) at 17.5% (up from 16.6%), then CHOM at 15.3% (up from 13.7%) and CBC Radio One at 7.2% (exactly the same as last year). TSN 690 is at 2.9%, up from 2.3% (though we have to remember that the NHL was locked out this time last year).

In March, The Beat got some great news with the BBM numbers showing it beat Virgin among anglophones. But even then that news had to be taken with several grains of salt. Adding francophone listeners still put Virgin on top, Virgin was still winning in the sweet spot demographic of adults 25-54, and CJAD was still No. 1 in the one major metric that showed The Beat ahead. In this latest report, Virgin is back on top among the 2+ anglo audience, leaving The Beat with few ways to claim a No. 1 spot.

Looking at the 2+ audience is inclusive and has the benefit of having numbers published directly from BBM. But of course, advertisers don’t want overall listeners. They want the ones who spend the most money, and that tends to be women in their 30s. Or maybe it’s men in their 20s. Play enough with the demographic numbers and everyone’s a winner.

The Beat says it’s still top in its core demographic of women 35-44. But otherwise, just about everything is coming up Virgin:

Category Virgin The Beat
Overall market share (anglophones) 18.2% 17.5%
Overall market share (francophones) 4.9% 3.7%
Overall market share (overall) 7.8% 6.8%
Total listeners (anglophones) 818,300 790,600
Total listeners (francophones) 2,545,000 2,261,000
Total listeners (overall) 3,363,300 3,051,600
Total weekly listeners (anglophones) 522,000 491,000
Total weekly listeners (overall) 2,083,000 1,562,000
Daily listeners (anglophones) 248,700 216,400
Daily listeners (francophones) 419,200 265,200
Daily listeners (overall) 667,900 461,600
Adults 18-34 39% 21%
Adults 18-49 33% 22%
Adults 25-54 31% 22%
Men (25-54) 23% 16%
Women (25-54) 39% 28%
Weekday mornings (6-10am) average audience* 11,630 8,170
Weekday mid-mornings (10am-noon) average audience* 12,600 9,220
Weekday lunch-hour (noon-1pm) average audience* 12,630 9,760
Weekday early afternoon (1-4pm) average audience* 12,550 9,720
Weekday afternoon drive (4-7pm) average audience* 11,830 6,710
Weekend average audience* 7,530 5,350

*Montreal anglos 25-54

I spoke on Thursday with the program directors of the five commercial radio stations, and you could tell even by just the tone of their voices that this was a better book for Virgin than it was for The Beat, though The Beat still had some good points going for them. Bell Media even arranged ahead of time for me to talk to Virgin program director Mark Bergman and CHOM’s André Lallier.

Despite how not-terribly-earth-shattering the numbers are, we can see a few highlights worth noting:

The Beat

The Beat is losing ground among young listeners. For 18-34-year-olds, the share has dropped from 27% last winter to 21% this fall, while Virgin has remained stable around 40% and CHOM around 25%. The Beat has dropped to third place in this demo from second. Just as worrisome, its audience drop seems more pronounced among women than men.

The morning show remains in fourth place, and the once razor-thin margin between those four is starting to expand, with Virgin in the lead. Late mornings has seen a considerable drop, from 12,240 average listeners 25-54, which was enough for first place, to 9,220, down to third and a drop of 25%. Lunch hour and early afternoons have also been dropping steadily. The Beat has lost its lead as the at-work station.

Other time periods have also dropped, with the exception of a slight increase on weekends.

“We’re a little up from last year, which is nice, but a little on the flat side,” Beat program director Leo Da Estrela told me. “We’re up 200,000 (weekly) listeners from 1.3 to 1.5 million,” he added, though Virgin is at 2 million. He didn’t pretend as though his station was winning the race, but he did accentuate the positive that his station is continuing to improve.

I asked him what he needs to do to close the gap with his main competitor. He said the key is “getting into the younger demo” and expanding beyond the 35-44 that The Beat has captured. “We have to get into 25-34 demos a little bigger.”

But don’t expect a big change of strategy. “We’re going to continue doing what we’re doing, and we keep making inroads,” he said. “For us it’s about maintaining the course and getting the word out.”

The Beat has done plenty of things to spice things up. It hired a stunt man to join the morning show and has brought back the Million Dollar Snowfall contest for a second year.

And it’s revamping its daytime schedule, cutting Donna Saker’s shift to just mornings and putting CJ in the early afternoon slot. Da Estrela said the long-term plan was never for Saker’s on-air shift to be so long and he felt CJ had performed well as a fill-in host and deserved her own show.

Virgin Radio

Everything’s looking pretty good at Virgin.

The afternoon drive show had a great book. Since Mark Bergman hired himself to do fill this slot in April, it’s up 17% among adults 25-54 and is now the top-rated show overall in that demographic. The station is also number one at every major time period in that demographic.

Demographically, it’s also doing fine, being No. 1 in the major ones except men, where it’s No. 2 behind CHOM.

“We’re continuing to open the gap,” program director Mark Bergman said, noting that among adults 18-34 they have double the audience of The Beat. “I would say that’s a pretty good performance.”

Asked if there are any changes on the immediate horizon, Bergman responded simply: “Why change something that’s working?”

Bergman noted that the station will be once again presenting its picks for the top songs of the year, the “Big 96″ of 2013, starting on Christmas Day at 10am.

CHOM

CHOM’s ratings are pretty stable, with a slight increase in the morning and on weekends, and a bit of a drop during late mornings.

“We actually had our best PPM book, our best book ever,” program director André Lallier said. They have a 26.7% share among adults 18-54, and first among men in every demographic, he said.

CHOM’s schedule has changed very little in the past year, and really since Terry DiMonte came back. One notable change, though, has been the absence of Tootall from his daily shifts since the summer. After feeling weak back in June, he had a pacemaker installed in August and has been off of work. Lallier said Tootall is “doing great” but no date has been set for his return.

In the meantime, CHOM added blast-from-the-past Paul Beauregard as a fill-in host, taking over for Rob Kemp and Sharon Hyland, who have in turn been filling in for Tootall.

Lallier also added that CHOM is going to be rebranding slightly next week, refreshing its logo and branding.

CJAD

CJAD’s ratings are also fairly stable, though there was a noticeable drop for Tommy Schnurmacher’s show. The station continues to have the largest listening share among all audiences, and the top four most listened-to programs among anglophones (in order: The Andrew Carter Show, The Home Improvement Show with Jon Eakes, the CJAD Trivia Show, Dave’s World)

Chris Bury, who is program director for both CJAD and TSN 690, said Andrew Carter is holding his No. 1 position in mornings among overall 2+ audience and tied among adults 25-54. Aaron Rand’s afternoon show has continued to show steady gains, and midday shows are stable despite the departure of Ric Peterson.

Among all audiences, though, Rand’s show is flat compared to spring, and Barry Morgan has an audience 14% smaller than Peterson had in early afternoons.

Asked about upcoming changes, Bury said some stuff is in the works for January (though nothing that would involve major staff changes). Among them is a “music-based interview show” in which “high-profile Montrealers and well-known musicians give us some of their favourite music and songs.”

TSN 690

No changes of note in the ratings for Montreal’s sports station. Bury said its ratings are “stable” — including in the mornings, despite Ted Bird being fired and replaced with Rick Moffat. Abe Hefter was also brought in from CJAD to do the weekend morning show.

But TSN’s ratings are low enough that it’s hard to tell if any changes are due to changing habits or statistical error. None of its shows rank among the top 40 shows overall, and Melnick in the Afternoon just squeezes into it when it’s limited to men.

The sports station, which now has a guaranteed future with the Bell/Astral acquisition and the promise to keep its format for seven years, has worked on adding new features, what Bury calls “appointments”. Things like the “Habs Breakfast” segment at 7:10am and 8:10am and the Shot Clock segment at 6:50am.

“We also stay local in the evenings,” he said, with local programming on nights when the Canadiens aren’t playing.

And they’ve added more live sports on weekends, up to two Premier League soccer games on Saturdays and three NFL games back to back on Sundays.

And in brief:

  • Both Virgin Radio and The Beat now have more listeners on average during the 10-4 work hours than during the 6-10 morning hours.
  • I heard from a couple of the PDs that the ratings dipped quite a bit in September but bounced back in October and did much better in November.
  • TSN Radio and CBC Radio One have the exact same number of weekly listeners at 114,000 anglos or 179,000 overall
  • This is the first report with Espace Musique and CBC Radio Two listed as commercial stations, since both are now accepting advertising. Needless to say their ratings are poor compared to their actually-commercial competitors

Top 40 radio shows among anglophones

  1. CJAD: The Andrew Carter Show (mornings)
  2. CJAD: The Home Improvement Show with Jon Eakes (Saturdays 9-10am)
  3. ?CJAD Trivia Show (Sundays 9am-noon)
  4. CJAD: Dave’s World (weekend mornings)
  5. Virgin: Mark Bergman (afternoon drive)
  6. The Beat of your Workday with Donna Saker (early afternoon)
  7. The Beat: 12hits@12 (lunch)
  8. Virgin: Andrea Collins (mid-mornings)
  9. Virgin: American Top 40 with Ryan Seacrest (Saturdays 9am-1pm)
  10. The Beat of your Workday with Donna Saker (mid-mornings)
  11. CJAD: Tommy Schnurmacher Show (mid-mornings)
  12. Virgin: On Air with Ryan Seacrest (early afternoons)
  13. The Beat: Feel Good Weekends with Nat Lauzon (weekend afternoons)
  14. CJAD: The Chris Robinson Travel Show (Saturday 11am-noon)
  15. CJAD Car Show (Saturday 10-11am)
  16. CJAD: Legal Lounge (Sunday noon-1pm)
  17. Virgin Weekends with Nikki (weekend afternoons)
  18. Virgin: Freeway and Natasha in the Morning (mornings)
  19. CJAD: The Aaron Rand Show (afternoon drive)
  20. CHOM: Tootall (early afternoons)
  21. The Beat Breakfast (mornings)
  22. CHOM: Tootall (mid-mornings)
  23. CHOM: Mornings Rock with Terry DiMonte and Heather B (mornings)
  24. CHOM: Rob Kemp Show (weekends 11am-4pm)
  25. CJAD: Viewpoints with Todd van der Heyden (Saturdays noon-3pm)
  26. The Beat: The Daly Download with Carson Daly (Saturday mornings)
  27. CHOM: Made to order (lunch)
  28. CHOM: Afternoon Rock Ride with Bilal (afternoon drive)
  29. Virgin: Big 6@6 with Tony Stark (weekdays 6pm)
  30. Virgin: The 5@7 House Party (Saturdays 5-7pm)
  31. CJAD: Barry Morgan (early afternoons)
  32. The Beat: DriveTime with Cousin Vinny (afternoon drive)
  33. Virgin Radio’s Hit 20 with Isabelle Racicot (Sundays 10am-noon)
  34. CJAD: Andrew Carter (Sundays 1-2pm)
  35. The Beat: Kim Sullivan (Sundays 4-8pm)
  36. The Beat: Saturday Party Jam with Jeremy White (Saturdays 4-8pm)
  37. CJAD: Here’s the thing with Alec Baldwin (Sundays 2-3pm)
  38. CJAD: Dr. Joe Schwarcz (Sundays 3-4pm)
  39. CHOM: Randy Renaud Show (weekend evenings)
  40. CJAD: Entertainment Extra with Richard Crouse and Teri Hart (Saturdays 4-5pm)

Big changes

For the following, take the following things in mind: I’m limited to the top 40 shows in each demographic, and a big jump or drop for a show is not necessarily indicative of a long-term trend, especially if, say, a big jump is followed by a big drop in the next ratings period.

Most improved shows (2+)

Among shows with at least 10,000 average audience. A * denotes programs with new hosts compared to spring.

  • +24%: CHOM’s Afternoon Rock Ride with Bilal
  • +22%: Virgin’s American Top 40 with Ryan Seacrest
  • +20%: CHOM’s Rob Kemp
  • +15%: CHOM’s Tootall (afternoons)
  • +15%: CJAD’s Here’s the thing with Alec Baldwin
  • +14%: Virgin Weekends with Nikki
  • +14%: CJAD’s Entertainment Extra
  • +13%: CHOM’s Mornings Rock
  • +13%: CHOM’s Made to Order
  • +13%: Virgin’s Big 6@6
  • +13%: The Beat’s Kim Sullivan (Sundays)*
  • +12%: Virgin’s 5@7 House Party

Biggest drops (2+)

Among shows with at least 10,000 average audience. A * denotes programs with new hosts compared to spring.

  • -21%: The Beat’s Daly Download*
  • -19%: CJAD’s Car Show
  • -14%: CJAD’s Barry Morgan Show*
  • -15%: CJAD’s The Chris Robinson Travel Show
  • -11%: CJAD’s Tommy Schnurmacher Show
  • -10%: The Beat of your Workday (mornings)

Big changes in demos

  • Virgin’s Freeway and Natasha morning show lost 20% of its audience among adults 18-34 but gained 21% among men 25-54.
  • CHOM’s morning show gained 23% among adults 18-34 and 40% among women 25-54
  • The Beat’s daytime shows lost huge among adults 18-34: 33% in mid-mornings, 30% at noon and 40% in early afternoons. DriveTime is down 36% in this demo.
  • CJAD’s Aaron Rand is up 28% among men 25-54.
  • CJAD’s Trivia Show is up 67% among adults 18-34 and 40% among men 25-54.
  • CJAD’s Dinner Rush with Andrea Collins and Na’eem Adam is up 75% among men 25-54.
  • Virgin’s MC Mario is down 39% among adults 18-34.
  • CHOM’s Amped with Jason Rockman is up 25% among men 25-54.
  • CHOM’s Black Cat Alley with Randy Renaud is up 37% among men 25-54.
  • Kim Sullivan’s Sunday show on The Beat brought that time slot up 44% among women 25-54.
  • Two of the biggest gains among women are actually on Rythme FM. The lunch-hour Mitsou show and early afternoon show are up 58% and 35% respectively, both cracking the top 40.

Francophones: 98.5 still No. 1

Among the francophone stations, CHMP 98.5 remains the top-rated station, claiming to be the No. 1 station not just in Montreal, but in all of Canada. Its various weekday periods are all also No. 1, including the morning show, which had little to fear from Marie-France Bazzo taking over the morning show on Radio-Canada.

La Presse breaks down some ratings numbers. Here are a few others to consider:

  • CKOI, which I’ve picked on a bit in past blog posts about ratings, had a huge jump in young listeners, going from 17% in adults 18-34 to 27%, which brought it from what was essentially a three-way tie for third to what is now a comfortable lead at No. 1 in this demo. There were drops in this demo from NRJ and Rythme FM, suggesting some of their listeners were spending more time at CKOI.
  • Radio X (CKLX-FM 91.9) is continuing to grow. Its ratings are still very poor, but it’s the most improved station and is headed in the right direction. Its program director was on the air to give a positive spin on their numbers. They’re still waiting on a decision from the CRTC that would change their licence to allow them to go all-talk during the week and ditch jazz music for good. The PD also noted that their weekend rock music show is more popular than their weekday programming. But that’s changing. On weekdays some shows have doubled or even quadrupled their audience since the spring, enough to push them past Radio Classique and in some cases Espace Musique, but still well behind the other commercial stations.
  • CHMP 98.5 had a jump in male listeners, from 30% to 38% in men 25-54, but a four-point drop in female listeners of the same age.
  • NRJ (CKMF-FM 94.3) has dropped back to fourth place during working hours, losing most of the gains it made in the spring. Its morning show remains (a distant) No. 2 among commercial stations behind 98.5. NRJ also lost almost a third of its listeners on weekends, dropping to No. 5 behind CKOI.
  • Rouge FM (CITE-FM 107.3) still has the most popular lunch show, hosted by Joël Legendre. It remained stable in early afternoons while Rythme FM dropped, so Rouge is now No. 1 there too.

Further reading

Bell Media’s research team breaks down the numbers by some demographics and time periods for both French and English markets. You can also see this video presentation in English, which also talks about other big markets in Canada.

Ratings for diary markets (which are done by written survey instead of automated meters) came out last week. InfoPresse breaks down the numbers for Quebec, which show that Radio X is still the top-rated station in Quebec City.

26 thoughts on “Fall radio ratings: Any way you slice it, Virgin beats The Beat

  1. Media Man

    Well well, as Pierre Trudeau said after winnng the 1980 election from Joe Clark, ” The Universe is unfolding as it should,” and kudos to Steve for this very involved ratings article. Good Work Steve, and it gives us an idea of where some of the changes I see happening in my crystal ball…..So time to weigh in…and just picking and choosing here..

    TSN: no surprise here as it’s sports station, and male dominated in listenership and probably another blow to Mitch Melnick’s ego, still thinking he’s the greatest announcer in the Montreal market..The Station will never be no.1 and no sports station will ever be no. 1 in its market, but every market needs one.

    CJAD: Ah yes, everybody’s favorite whippng boy….but no surprise here, for starters, Tommy S is showing that his thing is fading, his brand of anglo angst has faded and grown tired and worn out…Steve Kowch and AM600 whenever they get going will make mincemeat of that shift.. Andrew Carter really has no competition. This is where the changes should have been made a few months ago and not with Ric Peterson/Barry Morgan…..not surprised with the drop where Ric Peterson was and would be willing to be that Barry in the evenings, where he sounded really good for that slot, his ratings were higher there than with those kids or rookies with no out-of-town experience or training that are there now.

    Steve, any idea, who the host of that new ” music interview” show will be? I assume another recycled local name.

    VIRGIN VS. THE BEAT: no surprise that the veteran Nat Lauzon beating Nikki B… That daytime change is really interesting. The station’s PD says it wasn’t in their long term plans to have Donna Saker do a 7-hour shift, possibly because their ranks were thin, and now seeing what others can do, but will it be enough to catch up to the Virgin juggernaut? Probably not.

    And I doubt COGECO won’t wait around too long. As I mentioned in the other article posted day, when you factor in those hip border stations which play for the Montreal market, like Star 92.9 out of Burlington and especally HITS FM 94.9 based in Massena, which call themselves Montreal’s Hit music channel..they even have a Future Hits for Montreal’s rapid riser stars like Brittany Kwasnik and Stefanie Parnell,etc..both of them are 19, and have big and growing fan bases. An astute PD might be wise to look into artists of this calibre. Kwasnik has appeared and/or featured on national shows,etc….so The Beat might want to tweak into that area..
    Or a total change of format, maybe looking into that after the next book. With CHOM doing ok as a rocker. Can Montreal support two stations playing the same thing, along with those two USA stations in the shadows, somebody will lose..

    I still think a well-run and well-programmed Oldies station and run with lots of excitement would be a hit in stereo..Some of you will chime in here saying those stations wouldn’t work here but they were on AM, and were poorly run by PD’s who only 100 songs over the past 20 years..An Oldies station would work well with a big range of years so not just the 60’s and 70′, but the 80’s now would be safe….

    Time for others to make their ratings comments..

    Reply
    1. Fagstein Post author

      I tried to caution against reading too much into the ratings, but I guess I can’t stop people from doing so.

      TSN: no surprise here as it’s sports station, and male dominated in listenership and probably another blow to Mitch Melnick’s ego

      TSN’s ratings haven’t changed much over the past few years. And if Melnick cared only about ratings, he would have left for another station a long time ago.

      Tommy S is showing that his thing is fading, his brand of anglo angst has faded and grown tired and worn out

      That’s your opinion, of course. I’ll note that while Tommy Schnurmacher’s show has dropped slightly in the ratings (and slightly more among younger adults), it still has about the same number of listeners as the shows that air on Virgin and The Beat at the same time.

      Andrew Carter really has no competition.

      I’ll let Terry DiMonte, Heather Backman, Cat Spencer, Sarah Bartok, Natasha Gargiulo, Freeway Frank, Elliott Price, Shaun Starr, Rick Moffat and Mike Finnerty know you feel they don’t exist.

      Steve, any idea, who the host of that new ” music interview” show will be? I assume another recycled local name.

      If I knew, I would have said so. That either hasn’t been decided or hasn’t been announced.

      Can Montreal support two stations playing the same thing

      They can if both have a 15-20% market share.

      I still think a well-run and well-programmed Oldies station and run with lots of excitement would be a hit in stereo

      Unfortunately there’s no empty FM frequencies in Montreal to put such a station. And good luck convincing Virgin or The Beat to switch to an all-oldies format.

      Reply
      1. Media Man

        ” I’ll let Terry DiMonte, Heather Backman, Cat Spencer, Sarah Bartok, Natasha Gargiulo, Freeway Frank, Elliott Price, Shaun Starr, Rick Moffat and Mike Finnerty know you feel they don’t exist.”

        By Mr. Carter not having any competition, I meant in that genre……the first three pairs are FM music people, one is the sports station, and Mike Finnerty, they run a good show, but the CBC has never been a big concern for the owners of commercial stations. No secret that folks like information in the morning, the familiar stuff, what happened at the Bell Centre last night, what you wear before you go out, are schools closed, the hot local and world news,etc,etc The real test will be what AM600 does.

        ” Unfortunately there’s no empty FM frequencies in Montreal to put such a station. And good luck convincing Virgin or The Beat to switch to an all-oldies format.”

        If anybody that would need to switch would be The Beat…or maybe go back to the old The Q format, but doubt that would happen, even 92.9 WEZF Burlington abandoned that, for all intents and purposes.

        Steve, I am curious, and maybe you have it. but the ‘AD ratings for the last ratings period when Barry Morgan was there at night ( 7-10 pm), before being replaced by the kids.
        The point here would be to see the mistake ‘AD seemed to have made messing around with Ric Peterson and Barry Morgan’s former shifts and not touching the Anglo angst time slot.

        Reply
        1. Fagstein Post author

          Steve, I am curious, and maybe you have it. but the ‘AD ratings for the last ratings period when Barry Morgan was there at night ( 7-10 pm), before being replaced by the kids.

          I don’t. Evening shows aren’t popular enough to get onto the charts I have.

          Reply
  2. Dilbert

    In some ways, the ratings would be more useful now on the more corporate level: Bell group of stations versions other groups of stations. Demographic and listenership shifting from one “brand” of Bell to another isn’t exactly huge news, the income all goes in the same place.

    That said, two people who should be at least marginally concerned right now are Barry Morgan and Mr Anglo Angst Schnurmacher. Clearly CJAD is facing a huge turn off factor at the end of the Carter show, and it pretty much hurts the whole rest of the day from there.

    Reply
    1. Fagstein Post author

      In some ways, the ratings would be more useful now on the more corporate level: Bell group of stations versions other groups of stations.

      In English, Bell has a 77% share, and Cogeco has the rest.

      Reply
  3. Steve W

    Fagstein, did you ask Chris Bury if the Als & Impact games will move to TSN 690 beginning next season? The 2013 Grey Cup on Montreal radio was aired on TSN 690(not CJAD). Normally it would air on CJAD radio(not TSN 690, even if it’s a TSN Radio Network production).

    Reply
    1. Fagstein Post author

      Fagstein, did you ask Chris Bury if the Als & Impact games will move to TSN 690 beginning next season?

      No, but I suspect that’s what will happen, barring scheduling conflicts between the teams.

      Reply
  4. Steve W

    Another thing. Does Rick Moffat still have an executive title, now moving over to TSN 690? At CJAD, he was also the CJAD Sports Director.

    Reply
    1. Fagstein Post author

      Does Rick Moffat still have an executive title, now moving over to TSN 690? At CJAD, he was also the CJAD Sports Director.

      Since CJAD no longer has a sports department, I guess it doesn’t have a director anymore.

      Reply
      1. Steve W

        Rick Moffat is no longer part of CJAD(whenever he appears on CJAD like on Gang of 4, he’s coming from TSN 690). I’m saying does he have a executive title at TSN 690? Is there a TSN 690 Sports Director?

        Reply
  5. gazoo

    Tommy finally hitting the wall. As a listener in the target audience group, have long stopped listening to his show. His schtick is stale and has been for years. As a caller heaven forbid if you disagree with his opinion. You are quickly removed from the air long before the 7 seconds grace period.
    Oh and Ric Peterson had to go and what is happening with his replacement.

    I sense another change coming in the New Year at CJAD.

    Reply
    1. Media Man

      Interesting, change do you mean in personnel, such as Tommy S, as it would still be smart to get ready for AM600 or Chris Bury?

      Reply
  6. Steve W

    #34 on the list of Top 40 radiio shows among Anglophones, should be listed as ‘Best of Andrew Carter Morning Show.’ What is a definition of a Anglophone for the radio ratings? Anyone who’s not a Francophone is considered a Anglophone?

    Reply
  7. UnWeirdo

    The Beat is not helping themselves on music selections, for example, the cheap covers :
    – Rain Over Me by Tony Pisante. Why would I want to listen to this crap instead of the original Marc Anthony / Pitbull (calling himself Mr Worldwide, which Tony screams at the beginning of his cheap version! Lack of logic) ?
    – We No Speak Americano – Marco Calliari ? Sure, produced by Tycoon Records, makes it to fill their Cancon quota, but it’s still HORRIBLE version !

    Or the version of Gym Class Heroes – Stereo Hearts, where they edited out the “raps” from the original version… but later, they air Get Busy by Sean Paul, which is worse in terms of “rap”.

    And everyday, you’ll hear at least one song from Michael Jackson (normally Bad) and at least one song from Whitney Houston (normally It’s Not Right). Maybe the music director love them too much.

    Sure, it’s easier to switch to Virgin to listen to songs in their original version… but Virgin also have their own music selection problems.

    Thankfully, december is out of the BBM ratings. With all the xmas music playing on almost all stations, every young listener will listen to something else than FM radio.

    Reply
    1. mike

      Very young listener will listen to something else than FM radio.
      This statement has to be on bold for all radio people.

      Reply
  8. Philippe Vidori

    Yes but wasn’t Paul Beauregard supposed to do the weekends ( days ) ?
    He’s only replacing here and there…
    thx,
    p.

    Reply
    1. Fagstein Post author

      Yes but wasn’t Paul Beauregard supposed to do the weekends ( days ) ?

      He was hired as a fill-in, with shifts where necessary. he wasn’t given a show or regular shift.

      Reply
  9. Mario

    So if I’m reading this correctly, none of TSN690’s shows crack the Top 40? not even Melnick’s show? Or when Pierre McGuire comes on at 5pm? Or even a Habs game radio broadcast? I guess I live in a bubble when 98% of my radio listening is devoted to TSN690.

    Reply
    1. Fagstein Post author

      So if I’m reading this correctly, none of TSN690?s shows crack the Top 40? not even Melnick’s show?

      Melnick’s show is in the top 40 among men. But otherwise no. TSN’s ratings are much lower than its competitors. That doesn’t make it bad, it just means more Montrealers are listening to music and news/talk than sports.

      Reply

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>