Numeris released its meter ratings for the spring season, and while Montreal’s numbers don’t change much in terms of the order of stations, we do see some trends worth noting (or repeating).
On the English side, CJAD remains the #1 station, but for the first time since the meter rating system came into place, it has dropped below 10,000 average minute listeners. This seems to be continuing a downward trend for CJAD over the past five years.
Is this because fewer people are interested in news-talk radio? Maybe not, because CBC’s audience has grown slightly on average over that time, and French station 98.5 FM is once again boasting that it’s not only the most popular station in Montreal but in Canada as well.
Among the other stations, not that much has changed. The Beat remains number 2, followed by CBC Radio One (though it has come down a bit from that spike in fall 2021), CHOM and then Virgin Radio. It’s been almost three years since Virgin blew up its morning show and installed Vinny and Shannon as the new hosts, and despite Bell-owned billboards all over the city with their faces on them, the station’s overall ratings remain below what they were before they were brought on board.
TSN 690, meanwhile, continues to hold its own despite the poor showing of the Canadiens this season and lukewarm interest in the city’s other sports teams. Notably, it still has an overall audience above French-language sports station 91.9 Sports, which makes some recent decisions even more of a head-scratcher.
Among other French stations, not much to note, except at Énergie, which must be happy with its best audience in years. Its 8.7% share among francophones was the highest since 2013.
- 98.5fm: #1 radio station in Canada
- Rythme: #1 music station in Montreal
- CKOI: Largest weekly reach in Quebec and highest reach for a French-language music station in Canada
- Énergie 94,3: Highest average audience in Canada among adults 18-54
- Rouge 107,3: Most popular afternoon drive show among women 25-54
- WKND 99,5: Best ratings book since launch
- Radio-Canada: Highest spring market share ever for Première and highest share for ICI Musique since at least 2008
- The Beat 92.5: #1 music station in Montreal (among anglophones)
- CJAD/Virgin/CHOM: (crickets)
Meanwhile in other markets
Last week, Numeris released radio ratings for diary markets, including Quebec City, Ottawa/Gatineau, Sherbrooke, Saguenay and a bunch of other places across the country. You can find the full top-line data report here.
In Quebec City, Radio-Canada takes top spot over the populist talk stations with a 22.9% share at ICI Première. It’s followed by CHOI Radio X (17%), FM93 (15.9%), Rythme 102,9 (7.6%), WKND 91,9 (7.5%) and Rouge 107,5 (6.4%). CBC Radio One trails the pack with a 0.3% share.
In Sherbrooke, Radio-Canada again leads the pack with a 21.4% share, followed by Rouge (15.9%), Énergie (14.2%), 107,7 (13.3%) and Rythme (7.8%).
In Trois-Rivières, again Radio-Canada leads with a 14.4% share, with Bell’s Rouge and Énergie neck and neck for second place and Rythme in third.
In Ottawa-Gatineau, among francophones, Radio-Canada is well ahead with a 21% share, followed by Rouge, Wow, talk station 104,7, Énergie and ICI Musique.