Tag Archives: CKOY

| Radio

Ratings prove benefits of talk format

In June, Cogeco Diffusion announced that it would take three stations outside Montreal using the CKOI brand and turn them into talk stations similar to CHMP 98.5. Three months after the changes took effect, we have our first publicly-available ratings data for two of these stations.

On Thursday, BBM Canada released top-line radio ratings for diary markets (PDF). Diary markets are those that measure ratings through the use of diary surveys of listeners, asking them to fill out forms saying what they listened to. They exclude the five largest markets (Toronto, Montreal, Vancouver, Edmonton and Calgary), which have switched to the Portable People Meter, an electronic device that logs what people actually listen to. PPMs are more expensive, but more accurate.

The BBM diary survey data gives us snapshots of markets including Quebec City, Sherbrooke and Ottawa/Gatineau, the latter in both French and English. Cogeco has a talk station in each of these metro areas.

In Sherbrooke (CKOY-FM 107.7) and Gatineau (CKOF-FM 104.7), the stations both saw ratings boosts compared to this spring and a year ago.

Sherbrooke’s CKOY has an 8% market share, which is actually last-place among metered commercial stations in the market now that CJTS-FM has been shut down. But that number is up from 6.6% a year ago, 4.9% in fall 2010 and 5.2% in fall 2009.

Gatineau’s CKOF has a 7.6% market share, its highest since the spring of 2009, and up from 4.3% in fall 2011.

The third former CKOI station, Trois-Rivières’s CKOB-FM 106.9, is not part of the publicly-available data, so we don’t know how it did as far as ratings didn’t do as well, according to Astral’s BBM analysis. It lost ground overall, and particularly among young adults and women. But among adults 25-54 (the key demo), it’s about where it was a year ago – in last place.

In Quebec City, where Cogeco already had a talk station and the CKOI-branded station there was sold to an independent company when Cogeco bought Corus, the numbers also look good for talk radio. Controversial talk radio station CHOI-FM, which had been as far down as fifth and sixth place in the market in 2009, is now the top-rated station in the market with a 15.9% market share. Cogeco’s Quebec City talk/rock station CJMF-FM (FM93) is in third place, and its 14.7% market share is its best since at least 2009.

The Journal de Québec has some details of the Quebec City market.

Combined with data showing that CHMP in Montreal keeps getting higher ratings, it’s clear that there’s a pattern here, and the switch from music to talk has had some (at least modest) success in terms of ratings.

Radio-Canada was also crowing about these numbers. In Ottawa/Gatineau, Radio-Canada’s Première Chaîne had a reach exceeding 100,000 listeners for the first time ever. (Reach is defined as the number of people tuning into a station at least once a week.) It also breaks down some numbers for each of its shows.

Spin cycle

Lots of broadcasters issued their own statements on their ratings numbers, including for many small markets that BBM doesn’t give numbers for directly. Here’s a few I’ve found for Quebec’s diaried markets:

  • Astral gives an overall picture and rundown by market (with only the good news highlighted). Astral’s ratings analysis folks also have details in terms of age, gender and time of day for the Quebec, Sherbrooke, Gatineau, Trois-Rivières and Saguenay markets.
  • Cogeco Quebec: FM 93 might be losing to CHOI, but it does better in the city of Quebec itself, and FM 93 and sister station 102.9 are stronger as a pair than the pair of stations owned by RNC and Astral. (Wow, that’s some heavy spin)
  • NRJ Abitibi: A brief pointing out that they’re No. 1 in Rouyn-Noranda and Val d’Or
  • Radio-Canada Saguenay: Third place, but some interesting gains
  • Planète Dolbeau-Mistassini: We’re No. 1! Share this news on Facebook!
  • Planète Alma: More women are listening to us! Share this news on Facebook!

Other less biased analysis by market:

| Radio

Regional CKOI stations turn to talk

While everyone’s focused on CHOI Radio X coming to Montreal, it’s not the only music station in Quebec switching to a talk radio format today.

As announced in June, Cogeco converted three regional stations from the CKOI brand to news-talk brands based on the one used by CHMP 98.5FM in Montreal.

They join FM 93 in Quebec City (CJMF-FM) and FM 98 in Saguenay (CKRS-FM), the latter of which is an independently-owned station that carries some network programming.

The three new stations share much of the same programming. They include:

Each station continues to have its own local morning show, noon show and afternoon drive show on weekdays. They will also air sports programming including Canadiens and Alouettes games, except for the station in Gatineau which air Senators games.

Meanwhile, at other stations

CKOI in Montreal, which remains a music station, launched its new programming today. It adds Yan England to its morning show, Nadia Bilodeau to afternoons (starting Sept. 10) and revamps its noon show to focus more on humour.

Mitsou, who left NRJ in June and was rumoured to be heading to rival Rythme FM, confirmed she’ll be starting there Nov. 20. She’ll join the afternoon show, instead of the morning one, so she can spend mornings with her family. Marie-Soleil Michon will host the show until Mitsou starts. Also joining Rythme FM (CFGL-FM) are Lise Dion and, according to La Presse, Denis Fortin.

NRJ Montreal (CKMF-FM) adds Mike Gauthier with its fall schedule. He’ll also join Rouge FM in Quebec City, which is also owned by Astral.

La Presse has a few other tidbits of programming changes at French-language radio stations in Montreal.

In Quebec City, legendary pranksters Les Justiciers Masqués are back on the radio, joining the afternoon show at the CKOI station there, which is owned by Leclerc Communication.

| Radio

Cogeco to convert three CKOI stations to talk radio

Cogeco Diffusion will convert its three regional CKOI stations to talk starting Aug. 20. (The Quebec City station is owned by Leclerc Communication)

Cogeco Diffusion announced Wednesday that it is converting three of its regional stations from music to talk starting Aug. 20.

The word isn’t mentioned in the press release, but all three stations – CKOY-FM 107.7 in Sherbrooke, CKOF-FM 104.7 in Gatineau and CKOB 106.9 in Trois-Rivières – are part of the CKOI brand.

CFEL-FM 102.1 in Quebec City also uses the CKOI brand, but isn’t owned by Cogeco. It was sold to Leclerc Communication as part of the conditions of sale of Corus Quebec stations.

CKOI-FM in Montreal, the flagship station, is not included in the list of stations undergoing a format change.

For the three regional stations, the move is kind of a step backward. All three used to be talk stations until Corus changed their vocation in 2009: CJRC/CJRC-FM in Gatineau, CHLT/CHLT-FM in Sherbrooke and CHLN/CHLN-FM in Trois Rivières. All three were AM stations that converted to FM about five years ago. In 2009, Corus converted them from music to talk to become Souvenirs Garantis stations, and then they became CKOI after Cogeco took over.

The full schedule still has yet to be set, but Cogeco assured journalists on a conference call Wednesday that there would be no reduction of local programming, that morning shows, afternoon drive shows and weekend shows would stay local. One show we know will be carried across the network is Isabelle Maréchal from 10am to noon. Jacques Fabi’s overnight show will also be carried across the network.

Sports programming will remain unchanged from what’s there now. All three stations carry Les amateurs des sports with Michel Villeneuve and Bonsoir les sportifs with Ron Fournier/Mario Langlois, as well as hockey games (Canadiens in Sherbrooke and Trois Rivières, Senators in Outaouais).

A handful of jobs will be affected by the change, but most of those will be given other duties, the stations’ managers said. There isn’t expected to be a net change in the number of jobs, though Cogeco Diffusion head Richard Lachance said he is “not closing the door” to new jobs as new programming is developed.

Branding wasn’t discussed during the conference call, but it’s expected to be something similar to what’s used in Montreal and Quebec City, namely the frequency and the letters “FM”. On May 1, Cogeco Diffusion registered the domain names fm1069.ca, fm1077.ca and fm1047.ca. It already owned 1077fm.ca, but 1069fm.ca and 1047fm.ca are owned by others.

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