The Beat has grabbed yet another personality from Virgin Radio. Although this one had a few in-between steps first.
Kim Sullivan, who was part of CJFM when it rebranded to Virgin Radio in 2009, took a job nine months later at CHIQ-FM in Winnipeg (then Curve 94.3, now Fab 94.3), then went to Ottawa’s CJOT-FM (Boom 99.7) in 2010. She also hosted a show on Rogers TV in Ottawa. Since moving away she’s made no attempt to hide her love for her home town and openly mused about coming back here someday.
Now she gets her chance. The Beat announced the hiring Monday morning, and her first show (called the Sulli Show) is Monday evening. She takes over the Monday to Thursday 8pm to midnight slot formerly occupied by Paul Hayes before he moved back to the U.K., and then Jeremy White after that.
White is back on overnights with Thom Drew. “Jeremy was there for the summer so that we can give him some prime-time exposure,” The Beat’s program director Leo Da Estrela tells me. “At a tender age of 19 we’re going to continue to give him full-time mic-time overnights and allow him to continue to gain experience in the various duties of an announcer. You’ll be hearing him all over the programming schedule this fall.”
Here’s the press release:
KIM SULLIVAN JOINS 92.5 THE BEAT Monday to Thursday 8pm to midnight
Montreal, August 26, 2013 – 92.5 The Beat’s Program Director Leo Da Estrela is thrilled to announce the return of Kim Sullivan to the Montreal airwaves.
WE HAVE AN EERIE FEELING THAT KIM IS 3 TIMES LUCKY…
Born and raised in Montreal, Kim obtained 3 degrees, traveled to over 30 countries and lived on 3 continents before becoming a teacher for the deaf. Too quiet for her, 3 years in, she threw herself into Montreal’s radio scene! After enjoying broadcasting stints in Winnipeg and Ottawa, where she also had her own bucket-list-accomplishing TV show, move #3 brings Kim back to Montreal! It’s been 9 years since she first started her career in the city; she now comes back with 3 tattoos but only 2 puppies… maybe she’ll steal one of Nat Lauzon’s! 92.5 The Beat is happy to have Kim back home where she’ll entertain Montrealers weekday evenings from 8p – midnight with “The Sulli Show”…you might even hear dogs barking in the background.
You can follow Kim on Twitter (@KimSulli) and Facebook. She also has a website and a YouTube channel.
UPDATE: Audio of Sullivan’s breaks from her first hour on The Beat:
Working with the deaf was “too quiet for her.” Surely, that wasn’t quite so necessary…..
Another one for the PR Hall of Fame…
Jeremy mentioned on Thursday evening it was his last show and that he was going back on the overnight shift, I guess they didn’t think he was such an up and coming radio star after all..
Still has the annoying habit of pronouncing street names (even anglo ones) with French accent? :)
Frank — isn’t French is her first language? She grew up in Sorel. I think it’s great to have people on the radio actually able to say the real pronunciations of places in this city. Mais je suis aussi francophone…
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