Quarterly radio ratings from Numeris were released on Thursday. There aren’t any big surprises for the anglophone market. Overall, among all listeners age 2+, these are the average minute audiences from anglophones across the 24/7 week for the top 10 stations:
- CJAD: 15500 (29.6%)
- Virgin Radio 96: 8500 (16.2%)
- The Beat: 8500 (16.1%)
- CHOM: 6100 (11.7%)
- CBC Radio One: 3400 (6.5%)
- TSN 690: 2300 (4.4%)
- Rythme FM: 1200 (2.2%)
- Radio Classique: 900 (1.7%)
- CKOI: 700 (1.4%)
- CBC Radio Two: 700 (1.4%)
Little has changed from previous reports, but Virgin and The Beat are in a statistical tie, which meant they had to be creative to proclaim themselves #1.
Virgin stuck to the key age 25-54 demographic, and its slightly higher reach. (And Bell points out that CHOM is tied with The Beat for second place among adults 25-54.) The Beat, meanwhile, points out that it’s higher during the work day (both overall and among women 25-54), which has always been its strong point.
AM 980 is dead last
New in this ratings report is the inclusion of CHRF, the former Radio Fierté that now just identifies itself as AM 980 and airs music. The station, which abandoned its LGBT-themed programming less than a year after launching, is in last place among measured stations in both languages.
Among francophones, it has an estimated 100 listeners on average, a market share of 0.1%, and reaches 3,000 listeners a day. More francophones listen to TSN 690 or CJAD.
Among anglophones, its average audience and market share both read as zero, and it reaches 1,100 listeners in an average day.
The station has a lot of work to do if it’s going to attract an audience. It could start by having programming and telling people about it.
Owner Evanov Radio hasn’t announced what its plans are for the station, which has a standard commercial licence and isn’t tied to any format (though it must remain a French-language station).
Good news/bad news
- CHOM’s morning show does much better with women than the rest of its schedule
- CJAD’s ratings spike at 11pm during Joey Elias’s comedy show. It’s the most popular station at that hour among anglophones 25-54.
- Virgin spikes during the morning show, while the Beat’s morning show has fewer listeners than daytime programming.
- Mitch Melnick is still the high point of TSN 690, around 5pm weekdays.
- Demographically, among anglophone commercial stations:
- Most male: TSN 690
- Most female: The Beat
- Youngest: Virgin
- Oldest: Radio Two
- Richest: TSN 690
- Poorest: Radio Two
- Paul Arcand’s morning show on 98.5 FM is still the most popular thing on radio, with an average audience peaking above 35,000 listeners among adults 25-54, though Rythme FM’s weekend shows have about the same audience in that demo and Arcand’s numbers aren’t as high as they used to be. 98.5 is also tops during the afternoon drive period and in late evenings. Rythme FM is strongest during the work day.
- Rouge FM’s audience dips noticeably during Isabelle Racicot’s lunchtime show, particularly among men. It also underperforms during the morning show and drive-home show.
- Énergie 94.3 does poorly during the work day. It’s the only one among the big French stations whose peak is in the afternoon, thanks to Éric Salvail’s drive-home show.
- CKOI has the second-strongest morning show, with Debout les comiques.
- CKOI is now number one among adults 18-34.
- 91.9 Sport’s best audience comes just after 3pm when Jean-Charles Lajoie starts his show. The station flatlines after 7pm when it runs repeat programming.
- Rythme FM’s morning show does poorly among men, especially when compared to the rest of the day, which is very strong.
- On weekends, from 9am to 9pm, Rythme FM blows away the competition. It has twice the audience of any other station in the middle of the day.
- Radio Classique saw a modest ratings increase, now that it has new programming. It’s too early to tell if it’s significant (and if it will stay).
- Demographically, among francophone stations:
- Most male: Radio Circulation (84%)
- Most female: Rouge FM (60%)
- Youngest: Énergie
- Oldest: Radio Classique
- Richest: Énergie
- Poorest: 91.9 Sport