Tag Archives: Your Morning

CTV’s Your Morning: A formulaic morning show that misses chances to inform

Your Morning cast, from left: Kelsey McEwen, Melissa Grelo, Ben Mulroney, Anne-Marie Mediwake, Lindsey Deluce. (photo: Bell Media)

Your Morning cast, from left: Kelsey McEwen, Melissa Grelo, Ben Mulroney, Anne-Marie Mediwake, Lindsey Deluce. (photo: Bell Media)

YOUR MORNING is a new approach to morning television. The series will deliver an original perspective and unique insight into the stories of the day, while showcasing lifestyle topics of interests to Canadians from coast-to-coast-to-coast.

That’s how CTV announced, in June, the show that would replace the long-running Canada AM morning show.

On Monday, the show finally debuted. I watched the first three episodes of this new show, curious how it would take this “new approach” and offer “original perspective and unique insight”, but mostly how it would make morning television relevant to a generation of people who turn to Twitter and Facebook before turning on the TV.

I was disappointed.

Despite the long preparation time, the show is still in its infancy, so I won’t judge it for the kind of opening-day jitters that affect any new show. A few awkward handovers as the hosts figure out their timing, some confusion over what videos to show during discussions, or not knowing what camera to look into. Though technically it has actually been very smooth.

I’ll also preface my review by noting that I’m not the target audience for a morning TV show. I wake up well after 9am, and I don’t have the TV on in the background while I’m making lunch for my kids.

But I’m trying to keep that audience in mind. People who won’t tune in for the full three hours, but maybe some half-hour block. People who aren’t paying full attention, and mainly want the basics: knowing what’s in the news, what the weather is going to be like, and maybe a little bit of entertainment in between.

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CTV kills Canada AM on 24 hours’ notice, will replace it with younger version

Canada AM, which for 44 years was the national morning show on CTV, is no more. On Thursday, owner Bell Media announced that Friday would be the last show.

While it gave a chance for the show to say goodbye, it wasn’t much of one. Producers cobbled together a tribute show with lots of still pictures (many of them poor-quality social media posts taken from cellphones, and almost all from the past few years) and well wishes people sent in through Facebook, Twitter and email.

The reason for the cancellation wasn’t budget cuts, or a desire to cut down on Canadian content, or an evil plan to save money by rebroadcasting CTV News Channel (Canada AM was already simulcast on CTVNC), but rather a desire to reboot the morning show format and maybe attract a younger audience.

On Monday, Bell Media announced its replacement: Your Morning, hosted by Ben Mulroney and Anne-Marie Mediwake. (Pop Goes The News had spread a rumour that the two of them would host this show when the Canada AM cancellation broke.) The show will debut in late August.

The basics are the same: Three hours each weekday morning, airing on CTV stations in Eastern Canada (CTV-owned Western Canada stations air local morning shows under the CTV Morning Live brand), and simulcast on CTV News Channel.

Mulroney and Mediwake are joined by “anchors” Melissa Grelo, Lindsey Deluce (news) and Kelsey McEwen (weather). Mulroney and Grelo will continue in their other jobs as hosts of eTalk and The Social, respectively.

The most telling detail about the new show is that it’s produced by the people behind CTV’s other daytime programs, The Marilyn Denis Show and The Social, including executive producer Michelle Crespi. So expect the new show to have a feel similar to those shows.

That also means moving, from suburban Agincourt (20 kilometres from downtown Toronto), where it shared space with CTV Toronto, TSN and CTV News Channel, to 299 Queen Street West downtown, the historic home of City TV and MuchMusic, that currently hosts CTV’s daytime programming, eTalk and BNN, among others.

The fact that CTV is calling this a new show with a new name, and not simply announcing new hosts and a new studio for Canada AM, should indicate how Bell Media feels about the Canada AM brand. The fact that it’s almost a half-century old was a source of pride, but also a problem. It’s your mother’s morning TV show. So even though it’s the same idea with the same time slot and broadcast in the same places, the new show gets a new (awful) name, a new studio and a new look.

Canada AM hosts Beverly Thomson and Marci Ien will stay with Bell Media, and Jeff Hutcheson had already announced plans to retire.

Even if we accept that ending Canada AM was a choice that had to be made, it’s unfortunate that it was on such short notice. The show could have finished out the summer and been given a proper chance to say goodbye. Or even just a few extra weeks to put together a proper tribute. It certainly would have been good for ratings.

CTV News Channel anchor Marcia MacMillan hosts the newscast temporarily replacing Canada AM.

CTV News Channel anchor Marcia MacMillan hosts the newscast temporarily replacing Canada AM.

Instead, we have CTV News Channel’s Marcia MacMillan getting up earlier, doing headlines at 6am. CTV stations without their own morning shows will rebroadcast that until Your Morning gets off the ground.