Half a year after being let go from CHOM as part of a larger bloodletting at Bell Media, Rob Kemp has landed at Cogeco’s 92.5 The Beat, where he’ll be in the company of many others he used to work in the same building with.
The Beat made the announcement Friday morning, saying he’ll be hosting the weekend morning show, 6-9am, “throughout the summer.” No specific start date is mentioned, but it’s “soon.”
Shaun McMahon, who hosts that show now, will be filling in on other parts of the schedule as everyone takes vacation.
But what about after the summer, when there’s less need for vacation fill-in? No word on that. Promotions Director Stéphanie Lagacé says they’re just focused on summer right now.
Then again, since they don’t know who the program director is going to be this fall, it makes sense not to think too far ahead.
Kemp is hardly the first person to leave Bell Media Radio’s home of 1717 René-Lévesque Blvd. (or Astral’s 1410 Fort St. before it) to move to Cogeco’s HQ in Place Bonaventure. The station has a habit, it seems, of stealing or picking up people from the other guy (particularly people at Virgin Radio). Among them:
- Morning host Cat Spencer (poached from Virgin)
- Afternoon drive host Cousin Vinny Barrucco (poached from Virgin)
- Evening host Kim Sullivan (Virgin alum hired by The Beat after stints in Winnipeg and Ottawa)
- Weekend host Nat Lauzon (poached from Virgin as she transitioned to part-time work)
- Pete Marier (took on weekend work at The Beat after a contract dispute with CHOM, now works at Boom FM in Ottawa)
- Murray Sherriffs (hired by The Beat after CJFM let him go as part of the Mix 96/Virgin Radio transition, let go three years later)
- Interim Program Director Martin Tremblay (was formerly executive producer with NRJ/Rouge FM in Montreal)
- General Manager Wayne Bews (former TSN 690 GM shuffled into CTV job when that position was eliminated, hired by The Beat until that position was eliminated as well)
Kudos, Kaptain Kemp.
Here’s my guess:
Part of the play here is to see if there is any public reaction to Shaun McMahon in any of the spots he replaces in. If he seems to do better or seems to elicit some better responses, you could see him move to a more full time slot replacing someone else.
Meanwhile, getting Rob Kemp basically into the “on deck circle” gives the station even more leeway to try to work to improve their overall schedule, with hopes of getting a more solid lead over Virgin. Remember that most radio personalities have a fairly short shelf life (a few years) at any given station, so there are some who may be due to get rotated out of the Beat’s world.